Asuka (Brandon) Yamada, MBA
Head, Corporate & Community Relations (Volunteer) at Etobicoke Humane Society- Claim this Profile
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Bio
Experience
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Etobicoke Humane Society
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Head, Corporate & Community Relations (Volunteer)
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Oct 2023 - Present
Toronto, Ontario, Canada Oversee the organization's corporate and community-based relationships. Lead a team of volunteer professionals who focus on marketing, fundraising, branding and community outreach programs focusing on animal welfare and advocacy.
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Manager, Marketing Logistics (Volunteer)
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Jul 2020 - Oct 2023
Toronto, Ontario, Canada - Management of all EHS' (Etobicoke Humane Society) merchandise including procurement, sales and inventory. - Develop and manage EHS' digital assets and photo database for various marketing events/campaigns. - Develop and manage the annual EHS calendar. - Assist campaign/event team with City licensing and permits
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West Neighbourhood House (Formerly St. Christopher House)
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Canada
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Individual and Family Services
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1 - 100 Employee
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Tax Clinic Coordinator, Tax Preparer
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Jan 2020 - May 2020
Toronto, Canada Area - Coordinate the annual tax volunteer (CVITP) program for WNH in partnership with the CRA. - Prepare tax returns and assist in applying for government benefits. - Support local community by providing financial advice and guidance.
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Scotiabank
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Canada
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Banking
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700 & Above Employee
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Senior Manager - Small Business Insights and Digital Engagement
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Jun 2015 - Oct 2018
Toronto, Ontario I focused on bringing financial literacy initiatives to life on digital platforms to support Scotiabank's core value of focusing on the customer. I've worked on a new Small Business incubator campaign that supported entrepreneurship and helping local communities. I've recently completed the roll-out of an multi-national financial literacy platform that helps new and existing Small Business owners through insightful articles, tools, videos and other online aids. Also partnered with… Show more I focused on bringing financial literacy initiatives to life on digital platforms to support Scotiabank's core value of focusing on the customer. I've worked on a new Small Business incubator campaign that supported entrepreneurship and helping local communities. I've recently completed the roll-out of an multi-national financial literacy platform that helps new and existing Small Business owners through insightful articles, tools, videos and other online aids. Also partnered with MasterCard to develop a new financial literacy website (MasterCardBiz) for the Caribbean Region to support small businesses with valuable articles and resources that help them find export opportunities (https://www.mastercardbiz.com/caribbean/).
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Senior Manager, Small Business Strategy & Design (Sales, Marketing)
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Sep 2009 - Jun 2015
Toronto, Canada Area Designed multi-national campaigns and sales programs focusing on the acquisition and growth of new/existing SME customer relationships. The initiatives included a wide range of products/services including lending, deposit and CMS (cash management) and utilized traditional (mail, calls) and digital channels. Also developed sales training and variable compensation models for the international branch network.
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Manager, Sales & Service Technology
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Nov 2007 - Sep 2009
Toronto, Canada Area Product owner of sales management platform used by sales officers across the International Region (Caribbean, Latin America). Developed new and enhanced features to improve the usability of the platform and delivered sales training to the field.
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Manager, International Deposits & Services
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May 2003 - Nov 2007
Toronto, Canada Area Led the development and execution of new deposit products (e.g. stock indexed GICs) and services (PACs - contributions). Was the product owner of regional deposit campaigns that focused on deposit growth. Also partnered with customer analytics to develop new deposit retention strategies using predictive modelling.
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Business Analyst, Business Information Systems
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Nov 2000 - May 2003
Toronto, Canada Area Providing training to new users to the online financial reporting system.
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Fixed Assets Accountant
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Jun 1999 - Nov 2000
Toronto, Canada Area Responsible for merchant service and finance support including chargebacks
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Education
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Ted Rogers MBA at Ryerson University
MBA, International Business -
University of Toronto - Rotman School of Management
Bachelor of Commerce - BCom -
Canadian Securities Institute
Canadian Securities Course (CSC)