Experience

MKEsports Alliance

• Founder

  • Nov 2020 - Present

  The MKEsports Alliance is at the center of the region and states exploding esports ecosystem. As a leader within the space, my efforts day-to-day focus around growing our culture through virtual and in-person intersection opportunities, along with at macro level - working to elevate our regions notoriety as a place to invest and grow for other entities from around the globe. The MKEsports Alliance is at the center of the region and states exploding esports ecosystem. As a leader within the space, my efforts day-to-day focus around growing our culture through virtual and in-person intersection opportunities, along with at macro level - working to elevate our regions notoriety as a place to invest and grow for other entities from around the globe.



The Chalker Group

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Founder

  • Dec 2021 - Present

  The Chalker Group is a Midwest based consulting firm focused on providing businesses with executive level service in the areas of client relationship strengthening, optimization of business development tactics, and strategic marketing planning (+execution!). The Chalker Group is a Midwest based consulting firm focused on providing businesses with executive level service in the areas of client relationship strengthening, optimization of business development tactics, and strategic marketing planning (+execution!).



Thrivent

• United States
• Financial Services
• 700 & Above Employee

• Director of Marketing

  • May 2017 - Jan 2022

  As the Director of Marketing for the Great Lakes Group (Wisconsin/Michigan), I had the privilege to lead a small, but mighty, Marketing team supporting over 430 Financial Professionals. Our responsibilities included providing strategic consultation to help grow revenue, as well as guidance in implementing internal tools and resources to optimize their time - to focus on revenue generating activities. As the Director of Marketing for the Great Lakes Group (Wisconsin/Michigan), I had the privilege to lead a small, but mighty, Marketing team supporting over 430 Financial Professionals. Our responsibilities included providing strategic consultation to help grow revenue, as well as guidance in implementing internal tools and resources to optimize their time - to focus on revenue generating activities.



Alegeus

• United States
• Financial Services
• 400 - 500 Employee

• Marketing and Communications Manager

  • Nov 2015 - May 2017

  At Alegeus, I managed B2B and B2C marketing and communications programs, who’s main focuses were helping drive successful outcomes for clients that use our industry leading Consumer Driven Healthcare (CDH) technology. Successful outcomes being defined as increasing adoption and engagement of CDH Healthcare accounts such as Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Health Rearrangement Accounts (HRA), Dependent Care and Commuter Benefits. Role… Show more At Alegeus, I managed B2B and B2C marketing and communications programs, who’s main focuses were helping drive successful outcomes for clients that use our industry leading Consumer Driven Healthcare (CDH) technology. Successful outcomes being defined as increasing adoption and engagement of CDH Healthcare accounts such as Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Health Rearrangement Accounts (HRA), Dependent Care and Commuter Benefits. Role includes: • Marketing Campaign Development: Utilizing marketing automation tools (Marketo) to deliver. • Sales Support: Create sales collateral and content to help sales team reach potential clients • Client Consultation: Assisting current clients to create meaningful campaigns to drive growth • Content Creation: Managing and creating content to support clients and partners Show less At Alegeus, I managed B2B and B2C marketing and communications programs, who’s main focuses were helping drive successful outcomes for clients that use our industry leading Consumer Driven Healthcare (CDH) technology. Successful outcomes being defined as increasing adoption and engagement of CDH Healthcare accounts such as Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Health Rearrangement Accounts (HRA), Dependent Care and Commuter Benefits. Role… Show more At Alegeus, I managed B2B and B2C marketing and communications programs, who’s main focuses were helping drive successful outcomes for clients that use our industry leading Consumer Driven Healthcare (CDH) technology. Successful outcomes being defined as increasing adoption and engagement of CDH Healthcare accounts such as Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Health Rearrangement Accounts (HRA), Dependent Care and Commuter Benefits. Role includes: • Marketing Campaign Development: Utilizing marketing automation tools (Marketo) to deliver. • Sales Support: Create sales collateral and content to help sales team reach potential clients • Client Consultation: Assisting current clients to create meaningful campaigns to drive growth • Content Creation: Managing and creating content to support clients and partners Show less



Milwaukee Journal Sentinel

• Book and Periodical Publishing
• 300 - 400 Employee

• Circulation Digital Marketing Manager

  • Jun 2013 - Oct 2015

  Promoted in 2013 to management role with Journal Sentinel Circulation department, gaining responsibility for creation of the Digital Marketing and Customer Experience division. This included: • Development of diverse Digital Acquisition campaigns, utilizing all relevant platforms and tactics • Creation of innovative Digital Retention programs, aimed to deliver low customer churn rate • Implementation of leading Digital Engagement initiatives to increase customer satisfaction •… Show more Promoted in 2013 to management role with Journal Sentinel Circulation department, gaining responsibility for creation of the Digital Marketing and Customer Experience division. This included: • Development of diverse Digital Acquisition campaigns, utilizing all relevant platforms and tactics • Creation of innovative Digital Retention programs, aimed to deliver low customer churn rate • Implementation of leading Digital Engagement initiatives to increase customer satisfaction • Institution of relevant Social Media channels to efficiently interact with online community • Implementation and utilization of advanced customer analytics programs

• Advertising Special Section Manager

  • Jan 2012 - Jun 2013

  Promoted in 2012 to management role within Journal Sentinel Advertising, gaining responsibility for the success of $2m/annual Special Section division. Role included management of: • Strategic development of marketing concepts, materials and promotions • Driving revenue generation and goals for advertising account executives • Directing events accompanying major sections. (ex: Top Workplaces, Wine and Dine Wisconsin) • Public/Media Relations opportunities for publishing, radio… Show more Promoted in 2012 to management role within Journal Sentinel Advertising, gaining responsibility for the success of $2m/annual Special Section division. Role included management of: • Strategic development of marketing concepts, materials and promotions • Driving revenue generation and goals for advertising account executives • Directing events accompanying major sections. (ex: Top Workplaces, Wine and Dine Wisconsin) • Public/Media Relations opportunities for publishing, radio or TV.

• Advertising Sales and Development Leader

  • Jan 2011 - Jan 2012

  Promoted in 2011 to expanded role within Advertising, growing project management duties & adding responsibilities in sales training, financial reporting & business development. Included: • Development and management of advertising sales incentive programs • Working with FPNA group to create and implement advertising revenue reporting systems • Leading SalesForce Customer Relationship Management software implementation • Facilitation of training and development programs for… Show more Promoted in 2011 to expanded role within Advertising, growing project management duties & adding responsibilities in sales training, financial reporting & business development. Included: • Development and management of advertising sales incentive programs • Working with FPNA group to create and implement advertising revenue reporting systems • Leading SalesForce Customer Relationship Management software implementation • Facilitation of training and development programs for advertising sales account executives

• Project Coordinator

  • Nov 2009 - Jan 2011

  Hired in fall of 2009 into the Milwaukee Journal Sentinel Advertising department. Major areas of focus included: • Project management of pre-existing advertising sales incentive programs and initiatives • Establishment and monitoring of advertising account executive pipeline metrics programs • Program manager of Milwaukee Journal Sentinel Partners for Humanity Campaign