Brandon Smith

Sales Manager at Steele Chevrolet Buick GMC Cadillac
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Contact Information
us****@****om
(386) 825-5501
Location
Dartmouth, CA

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Luke MacInnis

I've worked with/for Brandon in two different stores and I believe I was very fortunate to do so! Brandon was a great mentor to me in the time we worked together, and beyond what has continued to be a great friendship, Brandon taught me many valuable skills and a great deal of business acumen which has continued to resonate with me through my growth in the automotive industry. I consider working with Brandon to be one of the most pivotal points in my career so far, as our time working together helped put me on a path of continued growth and success!

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Credentials

  • Triple Diamond Certified Sales Manager (2019)
    Mitsubishi Motor Sales of Canada, Inc.
    Jan, 2019
    - Nov, 2024
  • Triple Diamond Certified Sales Manager (2018)
    Mitsubishi Motor Sales of Canada, Inc.
    Jan, 2018
    - Nov, 2024
  • Triple Diamond Certified FSM (2017)
    Mitsubishi Motor Sales of Canada, Inc.
    Jul, 2017
    - Nov, 2024
  • 2016 F&I Manager Current Certification
    Honda Canada Inc.
    Jun, 2016
    - Nov, 2024
  • 2016 F&I Manager Pro Development Certification
    Honda Canada Inc.
    Feb, 2016
    - Nov, 2024
  • 2016 F&I Manager Core Certification
    Honda Canada Inc.
    Jan, 2016
    - Nov, 2024
  • STAR - Power Creditor Workshop
    IA-SAL
    Sep, 2015
    - Nov, 2024
  • APEX - Financial Services Managers Program
    IA-SAL
    Aug, 2014
    - Nov, 2024

Experience

    • Canada
    • Retail
    • 1 - 100 Employee
    • Sales Manager
      • Nov 2019 - Present

    • Canada
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Board Member
      • Jun 2020 - Dec 2021

      Strategy Mob is a network of content creators. Strategy Mob was created to give dealers access to original content, thought-provoking conversations, and best practices for the betterment of the entire automotive industry. Strategy Mob is a network of content creators. Strategy Mob was created to give dealers access to original content, thought-provoking conversations, and best practices for the betterment of the entire automotive industry.

    • Canada
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • General Sales Manager
      • Jan 2018 - Oct 2019

      Previously undertook additional leadership functions and responsibilities that were formalized with a promotion to Sales Manager in January of 2018, and then General Sales Manager in September 2018. Led, managed and developed the sales team at Fredericton Mitsubishi and across the entire expanding auto group, including promoting three of my salespeople to management positions within the group. Lead Fredericton Mitsubishi to grow it’s market share above Mitsubishi Canada’s and continued to… Show more Previously undertook additional leadership functions and responsibilities that were formalized with a promotion to Sales Manager in January of 2018, and then General Sales Manager in September 2018. Led, managed and developed the sales team at Fredericton Mitsubishi and across the entire expanding auto group, including promoting three of my salespeople to management positions within the group. Lead Fredericton Mitsubishi to grow it’s market share above Mitsubishi Canada’s and continued to increase the profitability of the F&I department through pre-selling F&I products, and focusing on a strong sales process.

    • Financial Services Manager
      • Jul 2017 - Feb 2018

      Recruited to run the Financial Services department during a reorganization of the dealership. Streamlined the turnover process from sales to F&I and helped increase the performance and profitability of the F&I department. Created consistent processes for the F&I office to operate with, helping to eliminate funding delays, improve CSI, and expedite rebate claims.

  • Sutherland Honda
    • Fredericton, New Brunswick
    • Business and Financial Services Director
      • Jun 2015 - Jul 2017

      Responsible for all aspects of the business office including promoting chemical protections, extended warranties, and insurances on automotive and power sports/power equipment deals. Consulted with clients and assisted the sales staff during the buying process while completing paperwork and obtaining funding on a timely and consistent basis. Revamped and created new sales processes in order to increase CSI and efficiency, which involved managing the detailers and coordinating the sales and… Show more Responsible for all aspects of the business office including promoting chemical protections, extended warranties, and insurances on automotive and power sports/power equipment deals. Consulted with clients and assisted the sales staff during the buying process while completing paperwork and obtaining funding on a timely and consistent basis. Revamped and created new sales processes in order to increase CSI and efficiency, which involved managing the detailers and coordinating the sales and service departments, as well as developing new and existing employees through coaching and incentive programs. • Expert with One-Eighty CRM. Adept with DealerTrack, vAuto, and eBiz. • Functioned as a Hybrid Sales Manager - building deals and appraising vehicles • Excellent customer service skills and consistently elevated our year over year volume • Honda Canada’s 2nd Most Improved Extended Warranty Sales - 2015 • Named F&I Director - Responsible for managing F&I Dept. - January 2017 Show less Responsible for all aspects of the business office including promoting chemical protections, extended warranties, and insurances on automotive and power sports/power equipment deals. Consulted with clients and assisted the sales staff during the buying process while completing paperwork and obtaining funding on a timely and consistent basis. Revamped and created new sales processes in order to increase CSI and efficiency, which involved managing the detailers and coordinating the sales and… Show more Responsible for all aspects of the business office including promoting chemical protections, extended warranties, and insurances on automotive and power sports/power equipment deals. Consulted with clients and assisted the sales staff during the buying process while completing paperwork and obtaining funding on a timely and consistent basis. Revamped and created new sales processes in order to increase CSI and efficiency, which involved managing the detailers and coordinating the sales and service departments, as well as developing new and existing employees through coaching and incentive programs. • Expert with One-Eighty CRM. Adept with DealerTrack, vAuto, and eBiz. • Functioned as a Hybrid Sales Manager - building deals and appraising vehicles • Excellent customer service skills and consistently elevated our year over year volume • Honda Canada’s 2nd Most Improved Extended Warranty Sales - 2015 • Named F&I Director - Responsible for managing F&I Dept. - January 2017 Show less

    • Motor Vehicle Manufacturing
    • 200 - 300 Employee
    • Selection Specialist at O'Regan's Kia Halifax
      • Oct 2014 - May 2015

      Quickly build trusting bonds with customers that last not only through the sales process and into the delivery but down the road as well. Efficiently negotiate and close sales to increase front and back end profits, while maintaining a high level of customer satisfaction. • Exceptional organization and multitasking skills • Responsible for scheduling sales staff shifts • Routinely followed-up with existing clients • Cold-called orphaned customers • Top Sales January 2015 Quickly build trusting bonds with customers that last not only through the sales process and into the delivery but down the road as well. Efficiently negotiate and close sales to increase front and back end profits, while maintaining a high level of customer satisfaction. • Exceptional organization and multitasking skills • Responsible for scheduling sales staff shifts • Routinely followed-up with existing clients • Cold-called orphaned customers • Top Sales January 2015

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Trade Marketing Representative
      • Dec 2008 - Jul 2014

      Responsible for the growth and development of market share and volume within several different territories over six years. Execute trade programs, optimize product mix, and en- sure optimal product quality, core brand distribution and inventory levels, and the timely and accurate collection of store level data. Negotiate/execute contracts for independent/ chain retail agreements and service fee budget allocations. • Quickly established strong customer relationships • Consistently… Show more Responsible for the growth and development of market share and volume within several different territories over six years. Execute trade programs, optimize product mix, and en- sure optimal product quality, core brand distribution and inventory levels, and the timely and accurate collection of store level data. Negotiate/execute contracts for independent/ chain retail agreements and service fee budget allocations. • Quickly established strong customer relationships • Consistently achieved distribution growth • Routinely reached territory coverage goals • Maximized results and ROI while remaining within assigned budgets • Well versed in Siebel and Microsoft Office products Show less Responsible for the growth and development of market share and volume within several different territories over six years. Execute trade programs, optimize product mix, and en- sure optimal product quality, core brand distribution and inventory levels, and the timely and accurate collection of store level data. Negotiate/execute contracts for independent/ chain retail agreements and service fee budget allocations. • Quickly established strong customer relationships • Consistently… Show more Responsible for the growth and development of market share and volume within several different territories over six years. Execute trade programs, optimize product mix, and en- sure optimal product quality, core brand distribution and inventory levels, and the timely and accurate collection of store level data. Negotiate/execute contracts for independent/ chain retail agreements and service fee budget allocations. • Quickly established strong customer relationships • Consistently achieved distribution growth • Routinely reached territory coverage goals • Maximized results and ROI while remaining within assigned budgets • Well versed in Siebel and Microsoft Office products Show less

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Management Trainee
      • Jun 2008 - Dec 2008

      Proven a top-notch salesperson by consistently placed among the top performers in Atlantic Canada. Focused on maintaining a high-level of complete customer satisfaction while competing with co-workers to reach higher levels of sales and customer satisfaction numbers. Grew the local business by networking and attracting new corporate accounts. • Atlantic Canada leading sales numbers • Superior customer satisfaction • Business management experience Proven a top-notch salesperson by consistently placed among the top performers in Atlantic Canada. Focused on maintaining a high-level of complete customer satisfaction while competing with co-workers to reach higher levels of sales and customer satisfaction numbers. Grew the local business by networking and attracting new corporate accounts. • Atlantic Canada leading sales numbers • Superior customer satisfaction • Business management experience

Education

  • Saint Francis Xavier University
    Bachelor of Arts (BA), Major in English, Minor in Political Science
    2004 - 2008

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