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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • VP of UX
      • Jul 2023 - Present

      Minneapolis, Minnesota, United States As Vice President of User Experience at Valtira, I lead a dynamic team of UX professionals dedicated to delivering superior digital solutions. We focus on transforming complex problems into intuitive, accessible, and user-friendly designs. My role encompasses managing and mentoring our talented UX team, defining and executing our UX strategy, and collaborating closely with clients to ensure we deliver solutions that not only meet but exceed their expectations. My multifaceted experience in… Show more As Vice President of User Experience at Valtira, I lead a dynamic team of UX professionals dedicated to delivering superior digital solutions. We focus on transforming complex problems into intuitive, accessible, and user-friendly designs. My role encompasses managing and mentoring our talented UX team, defining and executing our UX strategy, and collaborating closely with clients to ensure we deliver solutions that not only meet but exceed their expectations. My multifaceted experience in digital marketing, sales, and client relations enhances my approach, fostering a customer-centric and business-driven UX methodology that drives growth for our clients and our company.

    • Director of User Experience
      • Aug 2018 - Jul 2023

      Greater Minneapolis-St. Paul Area Responsibilities • Promoting user-centered design thinking for clients • Conceptualize designs and create assets for responsive and adaptive layouts for a variety of web applications • Communicate conceptual ideas and design rationale to other members of the design, development, and business teams • Guide and contribute to the creation and development of brand standards for effective design solutions • Create high fidelity designs and low fidelity wireframes and prototypes •… Show more Responsibilities • Promoting user-centered design thinking for clients • Conceptualize designs and create assets for responsive and adaptive layouts for a variety of web applications • Communicate conceptual ideas and design rationale to other members of the design, development, and business teams • Guide and contribute to the creation and development of brand standards for effective design solutions • Create high fidelity designs and low fidelity wireframes and prototypes • Building UX pattern library and visual design guidelines for clients • Stay current on the latest trends in digital media design, emerging technologies, accessibility, and usability

    • UX/UI Design Lead
      • Mar 2016 - Jul 2018

      Greater Minneapolis-St. Paul Area Responsibilities • Promoting user-centered design thinking for clients • Conceptualize designs and create assets for responsive and adaptive layouts for a variety of web applications • Communicate conceptual ideas and design rationale to other members of the design, development, and business teams • Guide and contribute to the creation and development of brand standards for effective design solutions • Create high fidelity designs and low fidelity wireframes and prototypes •… Show more Responsibilities • Promoting user-centered design thinking for clients • Conceptualize designs and create assets for responsive and adaptive layouts for a variety of web applications • Communicate conceptual ideas and design rationale to other members of the design, development, and business teams • Guide and contribute to the creation and development of brand standards for effective design solutions • Create high fidelity designs and low fidelity wireframes and prototypes • Building UX pattern library and visual design guidelines for clients • Stay current on the latest trends in digital media design, emerging technologies, accessibility, and usability

    • Freelance UX + Creative
      • May 2008 - Jul 2018

      Greater Minneapolis-St. Paul Area I specialize in: • UX/UI Design with Sketch and Adobe CC • Prototyping and Wireframes in Invision • Contextual and Usability Research • Creating and documenting digital style guides

    • Mexico
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Visual Designer
      • Feb 2013 - Apr 2014

      Minneapolis Visual Design for Cartwheel - 27+ Million Active Users Responsibilities included: brand consistency (Andorid, iOS, desktop), social campaigns, email campaigns, and A/B testing

    • Staffing and Recruiting
    • Interactive Design
      • May 2012 - Feb 2013

      Minneapolis All things Cadillac; emails, banners, website updates, brochures, social campaigns and more banners.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Interactive Designer
      • May 2008 - Apr 2012

      Greater Minneapolis-St. Paul Area During my time at Pocket Hercules responsible for most of the digital creative produced by the agency. I also conducted design reviews, QA and testing by working with multiple dev teams. I had the opportunity of working with many brands including: Zeiss Optics, Pearlizumi, The Prairie Club, Tiny Footprint Coffee, The Saint Paul Foundation, The Tile Shop and Key Surgical.

    • Senior Designer
      • May 2006 - May 2008

      Greater Minneapolis-St. Paul Area Provide creative direction for marketing materials including announcement cards, article layout, holiday cards, recruiting pieces, and other marketing collateral. Produce creative and effective designs for seminar and event invitations, signage and support materials. Manage the logo standards for internal and external purposes. Liaise with firm vendors on print production and timelines, specify print jobs, obtain quotes and conduct press checks.

Education

  • University of Minnesota-Duluth
    BFA, Graphic Design with honors, Summa Cum Laude, Graphic Design
    2000 - 2003

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