Brandon Folkes
Media and Marketing Director at Detours Travel- Claim this Profile
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Experience
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Detours Travel
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Canada
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Travel Arrangements
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1 - 100 Employee
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Media and Marketing Director
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Sep 2021 - Present
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Destination Manager
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Oct 2019 - Sep 2021
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General Manager/Operator
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Aug 2015 - Jan 2019
• As a Signing Officer, managed the business bank and credit accounts directly, creating and implementing budgets and annual sales projections. • Entirely managed and responsible for all event bookings and production, creation of marketing materials, artist and staff hires as well as all industry business interactions. • Increased profit growth by 130% through cutting service and sales costs and transitioning the business into an opportunist niche area within the industry. • Induced and directed a business-wide rebranding transition, using creative applications via new website and logo creation and social media communications. • Worked directly with all staff on nights of operation, developing a positive and open environment of communication and motivation with a near zero turnover rate. • Maintained and developed close relationships with community and industry leaders in the LGBTQ+ community – hosting some of the biggest events in the Vancouver nightlife scene. Show less
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General Manager
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Mar 2011 - Mar 2015
• Managed a staff of 8 where I was responsible for scheduling/hiring, payroll, and oversaw the structure and implementation of daily staff responsibilities and operations. • With specialized research tactics, I upgraded the POS computer systems and servers, store security system, and new refrigeration systems in a cost effective manner under strict budgeting. • Solely guided the store through a business-wide rebranding transition, capturing the creative tone with the implementation of window and in-store displays, artwork and the use of Facebook, Twitter, and Instagram. • Spearheaded an annual growth increase of 2-6% during a fluctuating market. Maintained a controlled cost of sales and maintained a low labour cost. • Implemented CAMRA discounting for CAMRA members to create ties with the craft beer community and build a specific important customer base. • Managed a positive work environment where all staff had opportunity to learn about products and have more active roles in the store, which lead to a low staff turnover with the majority of the staff having been employed their long term. • Maintained contacts and professional relationships with over 20 liquor agencies within the industry so I could develop and modify product inventory, with my product knowledge, to accommodate the needs of customers and increase sales. Show less
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Aristocrat Liquor Mart
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Canada
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Assistant Manager
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2006 - 2008
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Funds Development Assistant
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2005 - 2006
• Responsible for managing relationships with sponsors as well as creating new relationships to develop funds for running the shelter and organizational activities. • Contacted media and worked with television, radio, and print to help promote the shelters activities and fundraising events. • Implemented and organized public fundraising events for the shelter where I helped succeed in reaching our goal of up to 2 million dollars in donations that year. • Responsible for managing relationships with sponsors as well as creating new relationships to develop funds for running the shelter and organizational activities. • Contacted media and worked with television, radio, and print to help promote the shelters activities and fundraising events. • Implemented and organized public fundraising events for the shelter where I helped succeed in reaching our goal of up to 2 million dollars in donations that year.
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Education
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Vancouver Film School
Acting for Film and Television, Acting -
University of Alberta
Bachelor's degree, Drama and Dramatics/Theatre Arts, General