Brandon McKinley

Communications & Marketing Specialist at Metro Caring
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Contact Information
us****@****om
(386) 825-5501
Location
Gainesville, Florida, United States, US

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications & Marketing Specialist
      • Mar 2022 - Present

      Denver, Colorado, United States

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Public Relations and Partnerships Specialist
      • Aug 2017 - Mar 2022

      Gainesville, Florida • Produce, edit & strategize the development of 30+ multimedia stories (video, photo, audio, and written) annually for 7 departments and distribute content to newsletters, social media, printed magazines, and university partners • Direct social media strategy & curate content for @UFCOTA Instagram, Twitter, Facebook, and LinkedIn • Supervise graduate assistant and student interns • Write press releases and announcements with funding agencies and industry partners, such as the National… Show more • Produce, edit & strategize the development of 30+ multimedia stories (video, photo, audio, and written) annually for 7 departments and distribute content to newsletters, social media, printed magazines, and university partners • Direct social media strategy & curate content for @UFCOTA Instagram, Twitter, Facebook, and LinkedIn • Supervise graduate assistant and student interns • Write press releases and announcements with funding agencies and industry partners, such as the National Endowment for the Arts, Centers for Disease Control and Prevention, Algorand Foundation, and Andrew W. Mellon Foundation • Pitch faculty research to national and local media outlets and help edit op-eds • Write and edit letters, speeches, presentations, and op-eds for the dean and other leadership • Assist in developing strategies for internal communications, including email campaigns for strategic plan development and implementation that enhances transparency and shared governance • Partner in creating student recruitment strategies, including virtual tours, copy for printed brochures, and website content development • Collaborate with the Advancement team to draft communications for donor cultivation and stewardship • Coordinate media requests, develop relationships with reporters, and co-manage issues/crisis communications • Create internal/external email communications and manage audiences with email marketing software • Assist with web content development and updates • Serve as department liaison to university-level Strategic Communications & Marketing Office • Serve on UF Artificial Intelligence Communicators Working Group and College of the Arts AI Working Group Show less

    • Cymbal Technician
      • Jun 2017 - Apr 2021

      Fleming Island, Florida • Define & teach instrumental/marching techniques • Create musical/technique exercises • Design cymbal visual repertoire • Develop sectional rehearsal plans

    • Cymbal Technician
      • Jan 2017 - Dec 2017

      Oregon, Wisconsin • Define & teach instrumental/marching techniques • Teach music & drill • Design visuals & body movement • Develop sectional rehearsal plans

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Public Relations and Marketing Intern
      • May 2016 - Apr 2017

      Gainesville, Florida Area • Wrote 25+ stories for website & e-newsletter • Curated social media content • Photographed events & posted live social media content • Assisted at development & alumni affairs events

    • Hospitality
    • 700 & Above Employee
    • Food Service Supervisor
      • Jan 2014 - Apr 2017

      • Create work schedules for 50+ employees • Handle cash and nightly deposits • Prepare food & provide customer service • Train new employees • Manage daily functioning of FOH and BOH staff

    • Marketing And Public Relations Intern
      • May 2016 - Dec 2016

      Gainesville, Florida Area • Managed Facebook, Twitter & Instagram accounts • Photographed events, products & artwork • Edited photos for promotion • Coordinated calendar for website

Education

  • University of Florida College of Journalism and Communications
    Master of Arts - MA, Mass Communication
    2018 - 2021
  • UF College of the Arts
    Bachelor of Music, Percussion Instruments
    2013 - 2017
  • University of Florida College of Journalism and Communications
    Bachelor of Science - BS, Public Relations
    2013 - 2017
  • University of Florida
    Music Performance Certificate, Music
    2013 - 2017

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