Brandon Yates
Creative Approvals Associate at Screenvision Media- Claim this Profile
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Bio
Experience
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Screenvision Media
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United States
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Advertising Services
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200 - 300 Employee
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Creative Approvals Associate
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Apr 2016 - Present
Logged metadata for and executed scheduling of digital in-house advertising creative (e.g., Fathom Events, Coca-Cola/Pepsi spots, COVID Safety Protocols, Auditorium Rental promos, etc.) on movie theatre screens, as part of the Screenvision Media Front + Center PreShow that airs before the trailers at over 1,000 movie theatres nationwide. Supported Sales, Marketing, and Research departments, as well as distribution partners, on off-platform advertising initiatives such as lobby screens, digital marquee boards, and smartphone-compatible couponing kiosks; successfully executed each concept for Sprint, Uber and Pillsbury and other national-scope.Coordinated execution of in-lobby activations for client cross-promotions, including lobby posters, vehicle displays, tabling, and product sampling. Work closely with Finance Department to process and disburse monthly exhibitor payments. Perform forensic accounting to isolate and resolve payment disparities and discrepancies. Calculate subsidies and related fees for all applicable exhibitors on a monthly, quarterly, and annual basis and submit final amounts due to Finance. Review discrepancies with VP Digital Training & Compliance and VP Finance & Exhibitor Reporting, cross referencing their respective data, and resolve. Submit ECH payment data to AP.Oversee timely and accurate payment communication to monthly-paid exhibitors. Coordinate receipt and input of monthly admissions by working directly with all Exhibitor Relations Account Managers. Draft and submit payment letters to Chief Partnership Officer for final review and signature, making corrections or adjustments as required. Review exhibitor contracts to determine payment terms for each exhibitor, maintain master spreadsheet for subsidy payments and cross reference with Finance model on a quarterly basis. Request and archive copies of new contracts and contract amendments. Show less
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Senior Creative Approvals Coordinator
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Feb 2013 - Mar 2016
Fielded content from Amazon Studios, Netflix, BuzzFeed and other media partners, including movie trailers, music videos and entertainment news pieces and submitted detailed content edits to ensure each piece of media followed both Screenvision Media content guidelines and exhibitor-specific restrictions.Coordinated efforts between Exhibitor Relations and Finance departments; drafted and edited payment letters for each exhibitor, detailing revenue by each line of business to be submitted to and signed off on by Chief Partnership Officer before uploading to exhibitor partners. Show less
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Exhibitor Relations Coordinator
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Feb 2010 - Jan 2013
Receive audio/visual advertisements from Creative Services department in digital format; put spots through email-based approval process; screen and identify controversial creative and flag for additional approval steps, including but not limited to ratings-specific onscreen placement (“PG13 & R Only”), and production-level editing feedback. Cleared approximately 6,000 spots in 2011, 5,000 in 2012, and over 7,000 in 2013. Spots negotiated and cleared across a national network of 150 exhibitors, maintaining a 99.55% approval average. Pre-screen entertainment segments of preshow, such as music videos, red carpet interviews, and behind-the-scenes studio segments provided by Paramount Pictures, BuzzFeed, FX Networks, Sony Music and other talent vendors. Drafted detailed feedback concerning content appropriateness, by MPAA rating, and have recommendations relayed to third-party production houses.Coordinate approval and execution of signage promotions and tabling events to occur in movie theatre lobbies. Drafted formal proposals and submitted to exhibitor corporate offices, negotiating placement fees in reference to each exhibitor’s contractual revenue share. Cleared and executed eight lobby promotions in 2012 (ex: MetroPCS table display, San Jacinto College touchscreen kiosk) and nine in 2013 (ex: Strategic Insurance Solutions informational talks, Gage Talent Agency talent signups). Co-coordinator on Sprint’s “Sprint Now” national couponing campaign, overseeing standalone coupon-printing kiosks deployed to 700 movie theatres from July 2010 through October 2011. Tasks included daily contact with kiosk support technicians regarding field-level troubleshooting, monthly calculations of reimbursement totals per exhibitor, per coupons redeemed, upon receipt of coupon redemption report. Coordination of equipment transfers due to theatre closures, and kiosk removals upon completion of program. Show less
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Competitrack
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Advertising Services
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1 - 100 Employee
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New Project Development Leader
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Mar 2007 - Jan 2008
Supervised the archiving of advertisements recorded from hard-copy newspapers and commercial magazines received from off-site employees; prioritize and delegate related assignments to Media Coding pool. Generated daily workflow reports via in-house software and MS Excel; analyze report for discrepancies, submit findings to management with detailed feedback and recommendations for improvement. Attended weekly executive meetings, pitched ideas for new projects with the aim of expanding business opportunities including online and mobile advertising, and provided progress reports on all active projects. Utilize ADP calendar software and maintain individual attendance records for 50+ employees; track vacation day usage and ensure coverage in cases of unplanned absences and scheduled vacations. Show less
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Team Leader (Creative)
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Mar 2006 - Feb 2007
Managed team of five data entry operators; proofread sampling of 200-300 new entries daily; resolved data discrepancies and inconsistencies. Drafted training manual to be used for staff retraining and new hire orientation. Supported Account Management team in resolving client concerns.
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Senior Media Coder
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Dec 2004 - Aug 2006
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Media Coder
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Oct 2003 - Nov 2004
Tracked advertisements running in nationally syndicated publications such as Entertainment Weekly, Men's Health and Vogue; input descriptive data regarding advertisers into in-house database. Organized and entered data describing every product advertised in top news journals, including the NY Times and Washington Post by early morning deadline on a daily basis. Utilized intricate category/subcategory classification system; detailed attributes of product being advertised; some research performed.
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Shakespeare & Co.
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United States
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Retail
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1 - 100 Employee
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Bookstore Associate (Seasonal)
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Jul 2003 - Sep 2003
Carried and shelved merchandise inventory; pulled and packaged merchandise for return to vendors. Straightened merchandise, stocked shelves, priced merchandise and assisted in setting up displays and signs. Carried and shelved merchandise inventory; pulled and packaged merchandise for return to vendors. Straightened merchandise, stocked shelves, priced merchandise and assisted in setting up displays and signs.
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Queens Library
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United States
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Libraries
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400 - 500 Employee
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Library Page
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Oct 2002 - Jul 2003
Responsible for sorting and organizing books via the Dewey decimal number or subject matter and preparing them for shelving. Conducted periodic shelf reads by checking shelves to ensure that books are in the correct order and that no books are categorized or left haphazardly around the shelf. Assisted patrons throughout the library by helping them find a specific section or title. Direct patrons to specific library staff members for further assistance. Responsible for sorting and organizing books via the Dewey decimal number or subject matter and preparing them for shelving. Conducted periodic shelf reads by checking shelves to ensure that books are in the correct order and that no books are categorized or left haphazardly around the shelf. Assisted patrons throughout the library by helping them find a specific section or title. Direct patrons to specific library staff members for further assistance.
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Education
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Hunter College
Bachelor of Arts (BA), English, Concentration in Creative Writing