Experience

Allis

• United States
• Design Services
• 1 - 100 Employee

• Senior Copywriter

  • Mar 2021 - Present



Xamarin Developer

• United Kingdom
• Software Development
• 400 - 500 Employee

• Copywriter/Creative Services/Business Strategy

  • Oct 2016 - Present

  I create, from concept to production, sustainable business advantages built on creative strategy. That means, on a team or going stag, I find fundamental truths that guide the creation of what we want to say. Then I help say it. • Conceptual development, copywriting, proofreading, and editing on contract basis for advertising agencies and companies. • Developed the brand foundation, personality, and voice guidelines for Providence Health Plan; Executed their integrated marketing campaigns over 3 years including brochures, websites, apps, emails, asset library, a/b tested social and search ads, videos, and advertisements, speaking to multiple customer personas. • Executed the freshly rebranded voice for BodyGuardz by redesigning, rewriting, and SEO optimizing their communication ecosystem, from Amazon portal to website to search ads to direct mail to packaging. Successful execution meant the opportunity of launching 2 additional brands at this company. • Redesigned the Cascade Vehicle Tents (CVT) website narrative, making the experience more inclusive to novices and introducing them to the “overlanding” community. • Wrote, designed and built sites for commercial art small businesses including Happylucky, Tsuruda Studio, and stylist Kevin Smith D’Aguiar. • Created adidas's in-store workshop experience, Changemaker University, and also adi Women’s LA studio takeovers, including micro-sties, digital and in-store ads, press-releases, direct mail, influencer example posts, curriculum, and asset library. • Built the brand foundation, strategy, personality, and voice for Hotel Modera by uniting the original hotel and neighborhood creators’ philosophies, and rewrote their website as an additional space at the hotel. • Developed new product positioning for lululemon. • Helped Microsoft promote Azure teleconferencing technologies to a wide range of audiences, from tech expert to curious luddite. Show less



Happylucky

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Copywriter

  • Jan 2020 - Apr 2020

  Lots of adidas Lots of adidas



FIR Northwest

• United States
• Advertising Services
• 1 - 100 Employee

• COPYWRITER

  • Sep 2016 - Oct 2017

  Worked on behalf of clients from concept to production in order to create a sustainable business advantage based on creative strategy. I gave a voice to the brand and that strategy. Worked on behalf of clients from concept to production in order to create a sustainable business advantage based on creative strategy. I gave a voice to the brand and that strategy.



Freelance

• PHOTO PRODUCER

  • Mar 2015 - Oct 2017

  Produced from pre to post production photo shoots for brands and editorial. Produced from pre to post production photo shoots for brands and editorial.



Nike

• United States
• Retail
• 700 & Above Employee

• GLOBAL BRAND PHOTO ART BUYING

  • Oct 2014 - Jul 2017

  Procured and negotiated, financially & legally, photographers, stylists, and production companies used to create Nike brand photos globally.

• EDITORIAL PHOTO STUDIO MANAGER

  • Aug 2015 - Jan 2016

  Managed day-to-day operations, photo shoot production, vendor management, and long-term planning for the Nike Editorial Photo Studio while concurrently managing its relocation along with the hiring and training of a permanent studio manager.



Hotel Lucia

• United States
• Hospitality
• 1 - 100 Employee

• CONCIERGE

  • Jun 2006 - Dec 2014

  Intuitively provided recommendations along with logistical support for visitors to Portland and the Northwest. Intuitively provided recommendations along with logistical support for visitors to Portland and the Northwest.



Freelance

• PHOTO/MOTION PRODUCTION COORDINATOR

  • Mar 2013 - Oct 2014

  Supported photo and video production providers in studio and location, as well as pre and post production. Supported photo and video production providers in studio and location, as well as pre and post production.