Experience

Big Think
• United States
• Technology, Information and Internet
• 1 - 100 Employee
• Chief Strategy Officer

  • Aug 2020 - Present


Freethink

• Book and Periodical Publishing

• Chief Strategy Officer

  • Aug 2021 - Present

  Lead a team of talented video and written content creators across Freethink and Big Think producing award-winning editorial and branded content. Oversee day-to-day content strategy in addition to experimenting with new strategic initiatives from special issues to short-form video.

• Executive Editor

  • Jan 2017 - Aug 2021

  Responsible for shepherding all content across the newsroom—from individual articles and videos to original shows and podcasts—from pitch to publish while managing a newsroom of 15 content teams across editorial and sponsored content. Built custom business intelligence tool for accrued revenue tracking and project forecasting across multiple business units, facilitating comprehensive reporting across the company.

• Director of Growth and Analytics

  • Aug 2015 - Jan 2017

  Helped build a profile of our target audience and designed specific segments for editorial and marketing to use in content creation and advertising. Developed and executed a successful promotions strategy to distribute our content across our own and social channels. Led the development of a custom database to aggregate performance data from across the organization and display that data in dashboards that help shape our editorial strategy.

• Senior Video Producer

  • Dec 2012 - Aug 2015

  Developed creative strategy and execution for client campaigns ranging from digital campaigns to television commercials to native advertising.