Experience

Skillz

• United States
• Entertainment Providers
• 100 - 200 Employee

• Marketing Operations Analyst

  • Jan 2022 - Present

  - Design and build Tableau dashboards, giving User Acquisition and leadership teams the tools to better assess marketing campaign performance, player engagement, and system performance. - Collaborate with analytics team to develop internal ETL processes to produce single sources of truth for standardized data and enhance existing databases in coordination with Data team. - Develop, improve, and validate internal data pipelines and processes to drive growth in organic and paid efforts. - Lead testing and utilization of new integrations and tooling with stakeholders. - Support CRM efforts through refined reporting, user segmentation, experimentation, and defining database needs for both recurring and ad hoc push notification and email campaigns. - Mine and analyze data from company databases to drive optimization and improvement of marketing techniques, product development, and business strategies, as well as provide insights into customer behaviors and life cycles, such as user lifetime value, conversion, and retention. - Administer SQL assessments for employees seeking access to our Production environment. Show less



Lear Capital

• United States
• Financial Services
• 1 - 100 Employee

• Senior Marketing Analyst

  • Jul 2017 - Jan 2022

  Generate and present weekly/monthly reports on lead volume, lead quality, sales and ROAS/ROI performance, to help determine how advertising dollars should be allocated and to identify other potential areas of improvement. Formulate updates and additions to the company database to ensure data accuracy and clarity. Produce monthly/quarterly reports and updates, including, but not limited to: - Lead volume and quality from digital, print, and TV advertising, along with resulting sales performance - Historical commodities prices - Email newsletter performance - Assorted reports to vendors and other 3rd party stakeholders Respond to ad hoc management inquiries related to sales performance by ad source, sales rep performance, advertising expenses, and more. Provide updated data and charts for marketing materials. Troubleshoot lead attribution issues. Ensure accurate accounting of advertising spend in the database. Translate marketing and other business needs into technical instructions for both internal and contracted developers. Show less



Canary Health

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Sales Operations Manager

  • Sep 2016 - Jul 2017

  Manage sales process for team selling complex digital health products in a 6+ month sales process. Assist in managing partner and reseller relationships. Manage various systems for sales team and management, including Salesforce (CRM), JIRA, and Dropbox. Provide regular reporting on team and company performance metrics (closed sales, sales pipeline forecasts, service delivery KPIs, etc.). Act as Scrum master for combined marketing, sales, client success, and service delivery teams within Scrum agile framework. Schedule and periodically manage team meetings. Show less



Internet Brands

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Account Manager

  • Oct 2011 - Sep 2016

  Analyze online job board performance metrics and user traffic in Google Analytics to evaluate website health and identify areas for product improvements. Manage and analyze data sets in Excel and Google Sheets, including spreadsheets on advertiser campaign performance, bill files, commission files, and marketing budgets. Collaborate with sales, tech, and various other departments to optimize performance of multiple websites. Troubleshoot advertiser concerns, campaign reporting, recordkeeping, HTML editing and repair, and identifying and reporting website errors. Communicate directly with advertisers to discuss and manage new and ongoing advertising campaigns on various online job boards. Show less

• Content Researcher

  • Oct 2009 - Oct 2011

  Develop concepts for finance articles and research keywords in Google Adwords to create SEO-friendly content for various finance website. QA published articles.



City of El Segundo

• United States
• Government Administration
• 100 - 200 Employee

• Recreation Leader

  • Apr 2007 - Apr 2016

  Responsible for daily “Welcome Desk” operations including receiving visitors, answering questions related to park and City, coordination of park service reservations, and management of recreation equipment. Processed payments for recreation and parks membership cards and services. Responsible for daily “Welcome Desk” operations including receiving visitors, answering questions related to park and City, coordination of park service reservations, and management of recreation equipment. Processed payments for recreation and parks membership cards and services.



Associated Students UCLA

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Building Manager

  • Feb 2006 - Dec 2008

  Directly supervised and trained staff members and provided performance evaluations. Responsible for department operations, communicating with custodial, maintenance, and security personnel within the UCLA Student Union. Building liaison with clients holding events. Directly supervised and trained staff members and provided performance evaluations. Responsible for department operations, communicating with custodial, maintenance, and security personnel within the UCLA Student Union. Building liaison with clients holding events.



X-Cape Arcade

• Westwood, CA

• Assistant Manager

  • Jun 2003 - Feb 2006

  Responsible for training and scheduling of staff members. Supervision of arcade staff in areas of transactions, money collection and deposits, maintenance services, and customer management. Responsible for training and scheduling of staff members. Supervision of arcade staff in areas of transactions, money collection and deposits, maintenance services, and customer management.