Experience

Newman's Own Foundation

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Creative Manager

  • Jan 2022 - Present

  As the Creative Manager for Newman's Own Foundation, I am responsible for working with grantee partners to identify stories, using photography, video, and other multimedia approaches to gather, curate and create visual assets for use on Newman's Own Foundation communications platforms.I also manage the Foundation’s relationship with our social media agency, overseeing their work and ensuring that we collectively develop high-quality content and campaigns that grow and engage followers.

• Public Relations Manager

  • Jul 2020 - Jan 2022

  Design and execute creative publicity and public relations campaigns to increase awareness and bolster the national reputation of the Newman’s Own brand. Proactively seeks opportunities to introduce the president, our grantees, and the brand to reporters and editors with the end goal of garnering positive media attention for the brand, across print, broadcast, and digital channels. Generate story ideas that are illustrative of the brand and that align with the Newman's Own strategic roadmap. Create digital assets to support the stories, including developing photography and short videos. Pitch stories to members of the press and communicates them on the Foundation’s social media channels. Manager of the Newman's Own Foundation's social media channels, including updating the website.



Carthage College

• United States
• Higher Education
• 500 - 600 Employee

• Public Relations Manager

  • Oct 2018 - Jul 2020

  Designed and executed public relations campaigns to increase awareness and bolster the reputation of Carthage College—locally, regionally and nationally. Fielded media inquiries, connecting reporters to faculty, administrators, students, and guest speakers on campus. Worked proactively and collaboratively with administrators and faculty to draft, edit and place opinion editorials and letters to the editor. Managed external communications when issues arise on campus. Partnered with Milwaukee Journal Sentinel and administrators to mount major conference on trauma in Southeastern Wisconsin featuring Carthage faculty.



Today's TMJ 4

• News Reporter

  • Nov 2016 - Oct 2018

  Executed daily general assignment stories, high-energy breaking news coverage and dynamic live shots and stand ups. Used social media platforms consistently to update and interact with viewers. Acted as ambassador of WTMJ-TV, emceeing live community events. Utilized knowledge of FOIA Requests to regularly produce process and data-driven stories. Through reporting, helped to create the “Green Alert,” a new Wisconsin law for missing veterans who have service-related health conditions. Executed daily general assignment stories, high-energy breaking news coverage and dynamic live shots and stand ups. Used social media platforms consistently to update and interact with viewers. Acted as ambassador of WTMJ-TV, emceeing live community events. Utilized knowledge of FOIA Requests to regularly produce process and data-driven stories. Through reporting, helped to create the “Green Alert,” a new Wisconsin law for missing veterans who have service-related health conditions.



WATE-TV

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Multimedia Journalist

  • Oct 2014 - Oct 2016

  Shot, wrote and edited general assignment stories daily. Developed investigative stories with a focus on delivering “On Your Side” brand to viewers. Honed live and breaking news coverage. Mastered social media to tease stories and unearth story ideas. Shot, wrote and edited general assignment stories daily. Developed investigative stories with a focus on delivering “On Your Side” brand to viewers. Honed live and breaking news coverage. Mastered social media to tease stories and unearth story ideas.



WTVY News 4

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Multimedia Journalist

  • Nov 2013 - Oct 2014

  Shot, wrote and edited three minutes of news content daily. Developed sources and covered stories in four counties in the Florida panhandle. Wrote, published and edited video for wtvy.com. Independently set up and executed live shots in field with TVU backpacks. Shot, wrote and edited three minutes of news content daily. Developed sources and covered stories in four counties in the Florida panhandle. Wrote, published and edited video for wtvy.com. Independently set up and executed live shots in field with TVU backpacks.



CBS News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Summer Intern

  • Jun 2013 - Aug 2013

  Intern in the CBS Newspath Department. Uploaded and edited video content to the CBS Newspath video server for local CBS affiliate stations across the nation. Produced abstracts and scripts for local CBS affiliates and other clients to use for their daily newscasts. Intern in the CBS Newspath Department. Uploaded and edited video content to the CBS Newspath video server for local CBS affiliate stations across the nation. Produced abstracts and scripts for local CBS affiliates and other clients to use for their daily newscasts.



University of Mississippi

• United States
• Higher Education
• 700 & Above Employee

• University Communications Graduate Assistant

  • Jan 2013 - May 2013

  Produced and uploaded online video content to the University of Mississippi website. Produced video content for special marketing projects to help promote various programs and departments to prospective students and donors. Produced video content for local TV stations in multiple media markets in Mississippi. Produced and uploaded online video content to the University of Mississippi website. Produced video content for special marketing projects to help promote various programs and departments to prospective students and donors. Produced video content for local TV stations in multiple media markets in Mississippi.