Media Performance Specialist

• Aug 2022 - Present

Marketing Coordinator, Account Marketing Specialist

• May 2018 - Jun 2022

• Consulted 500+ real estate professionals virtually or in person to develop strategic paid and organic media plans that reach target audiences and exceed client goals. • Campaign setup/management for clients and company paid media channels (Facebook Instagram, LinkedIn, and Google) with monthly budgets between $100-$500. • Developed, managed, and implemented social media content for company brand channels including Facebook, Instagram, LinkedIn, and Twitter. • Worked closely and collaboratively with the graphics team and third-party partners to create engaging social content, monthly newsletter, and ensure deliverables were on schedule. • Developed and prepared reports, updates, and success of strategic media plans for department review, meeting regularly to discuss the implementation of the overarching strategy. • Created and presented detailed marketing training to clients in small or large group workshops. Show less

Real Estate Marketing Specialist

• Jun 2017 - May 2018

• Identified new business opportunities from real estate agents, loan officers, and mortgage brokers, and present detailed marketing services to develop new partnerships. • Account management of clients through paid media, organic social media posts, blog posts, email marketing, and website management. • Plan and build a consistent posting cadence for each account, while developing branded content and growing social audiences. • Generated leads for clients through Facebook Advertising; built target and custom audiences, created ad copy, recorded/edited video, split testing ads, and optimize results. • Developed strategy, training, and training documents for seminars, workshops, and new client onboarding. • Designed marketing materials such as brochures, pamphlets, logos, cover photos, and branding. Show less

SEC - Inside Sales, Account Executive

• Jul 2016 - Jun 2017

• Identified sales opportunities from large publicly traded companies. • Engaged C-level executives and financial reporting managers to review their current process and discuss implementing new financial reporting solutions. • Utilized discovery, mapping, and whiteboard sessions to identify the client’s critical business objectives and gain market insight. • Managed strategic relationships with internal and external stakeholders to cultivate and maintain C-level advocacy to support sales goals. Show less

Business Development Manager

• Sep 2015 - Jul 2016

• Identified new sales opportunities from independent and corporate businesses. • Prospected 600 active leads through cold calling and CRM management. • Consistently met and exceeded both monthly and quarterly goals. • Successfully negotiated margins based on variable factors. • Identified new sales opportunities from independent and corporate businesses. • Prospected 600 active leads through cold calling and CRM management. • Consistently met and exceeded both monthly and quarterly goals. • Successfully negotiated margins based on variable factors.

Inside Sales, Account Executive

• Dec 2013 - Aug 2015

• Identified new sales opportunities from independent printing companies, generate interest in InkSoft product offerings and create a sense of urgency for conversion. • Managed more than 60 active customer accounts. • Met with existing and potential customers in person and support via phone and email. • Provided onsite and online training and conduct support webinars. • Qualified leads generated through cold-calling and from inbound marketing such as trade shows, websites and advertising. • Successfully drive new business and sales through trade shows, CRM management, cold-calling to prospects and lead generation. • Provided Technical Support resolving customer issues through contact center and email correspondence. Show less