Experience

Brown Communications Group
• Canada
• Advertising Services
• 1 - 100 Employee
• Media/Digital Strategist

  • Apr 2023 - Present


Looking Glass Labs

• Canada
• Online Media

• Project Manager/Producer, House of Kibaa

  • Feb 2022 - Mar 2023

  House of Kibaa (HoK) is the flagship subsidiary of Looking Glass Labs. A Web3 studio at the forefront of technologies in the blockchain, NFT and metaverse sectors, HoK is designing a hyper-realistic metaverse for 3D assets, allowing functional art and collectibles to exist simultaneously across unique NFT blockchain environments. Responsibilities include: - Develop project scopes, schedules, sprint plans, tasks and manage creative resource allocation - Collaborate with in-house and freelance creatives and technologists (frontend/backend/web3 developers) on defining, designing and deploying solutions for the internal projects - Liaise between the marketing team and project owners to ensure creative objectives, expected deliverables and deadlines are aligned - Manage the trading card tokenization project for a US client entailing brand discovery, strategy, naming, brand identity, UX design, smart contracts, website and dApps design and development Accomplishments: - Managed the full cycle of the sports trading card tokenization project, including brand discovery, naming, brand identity design, UX/UI design, website and dApps development, that required a high degree of coordination with the US based client teams (project, marketing, technology) - Collaborated with the website design and development partner and internal developers on building and deploying the website as the main hub for the virtual land sale campaign - Managed, set and tracked tasks for the creatives based in 3 continents - Produced various marketing and creative assets for different business purposes Show less



Here Be Monsters

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Feb 2020 - Jan 2022

  Responsibilities include: - Managed project scopes, budgets, schedules and tasks for internal team, freelancers and vendors - Authored the creative briefs based on the client briefs and organized the team’s workflow from briefing, internal creative review, client review, approval till production and delivery - Acted as a liaison between the marketing teams and in-house creatives - Produced creative and marketing assets for websites, paid and owned media (Print, Out-of-home, Radio, Digital, Social Media) Accomplishments: - Collaborated with the creatives on the ideation and production of multi-channel marketing assets to launch the Moola mobile apps in their key markets (Vancouver, Calgary and Toronto) - Coordinated the re-design and development of the websites and produced all marketing and creative assets, including the infographics-driven Annual Reports, for BC Used Oil Management and Tire Stewardship BC Show less

• Account Director

  • Oct 2018 - Jun 2019

  I got my many firsts in my Canadian experience here. From branding, animated videos, integrated marketing campaign to videos for Instagram Stories in the vertical format and the list can go on. Together with the team of Planning, Creative, Media, XM, and Video Production, I managed all the facets of project management and offered clients such as SaskEnergy, City of Regina, Access Communications, and eHealth Saskatchewan one-stop-shop marketing solutions. Accomplishments: - Contributed to the outstanding agency performance resulting in SaskEnergy’s retainer contract renewal - Produced numerous creative materials for the clients including print ads, animated videos, motion graphics, and infographic-driven collaterals - Initiated the process of standardizing video production, enhancing team efficiency Show less



Havas

• Uzbekistan
• Retail
• 1 - 100 Employee

• Business Director

  • Jan 2014 - Aug 2018

  Aug 2017 - Aug 2018 | Havas Media Commissioned to build up the Creative team from the ground up which was integrated with Havas Riverorchid later on, I led the teams to win 2 important pitches (Abbott Nutrition Vietnam and Food Empire), which helped generate the source of finance to bring in the right talents. Jan 2014 - Oct 2016 | Havas Riverorchid I was responsible for the operation and P&L of Havas Riverorchid specializing in advertising solutions and the merging of advertising and digital under one roof which offered integrated marketing solutions to clients in Vietnam and the services of web design and development and social media to clients in Indochina region. Show less



MullenLowe Group

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Business Director

  • Oct 2012 - Dec 2013

  Responsible for managing a set of existing local clients and developing new businesses alongside with the team of Planning, Creative, Client Service, and Production. Responsible for managing a set of existing local clients and developing new businesses alongside with the team of Planning, Creative, Client Service, and Production.



Golden Communication Group

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Business Director

  • Sep 2010 - Oct 2012

  Managed the operation of Golden IMC, a creative agency, and spearheaded the business development as well as integrated marketing solutions for the group of 5 agencies. Managed the operation of Golden IMC, a creative agency, and spearheaded the business development as well as integrated marketing solutions for the group of 5 agencies.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • May 2008 - Sep 2010

  As the brand guardian across clients including HSBC, Ford, Pepsi, and Liberty Insurance, I orchestrated the development of design solutions and integrated campaigns and coordinated with all the media partners to offer clients the truly integrated marketing solutions while ensuring all creative work and materials complied the branding guidelines. As the brand guardian across clients including HSBC, Ford, Pepsi, and Liberty Insurance, I orchestrated the development of design solutions and integrated campaigns and coordinated with all the media partners to offer clients the truly integrated marketing solutions while ensuring all creative work and materials complied the branding guidelines.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • May 2007 - May 2008

  Tasked to diversify the client base for OgilvyAction, a division that specialized in event, brand activation and field marketing, and whose revenue primarily came from British American Tobacco at the time, I successfully brought in a list of clients including Yahoo, HSBC, Vinamilk, Abbott Nutrition, Kronenbourg Brewery, Unilever, and Castrol after 12 months. Tasked to diversify the client base for OgilvyAction, a division that specialized in event, brand activation and field marketing, and whose revenue primarily came from British American Tobacco at the time, I successfully brought in a list of clients including Yahoo, HSBC, Vinamilk, Abbott Nutrition, Kronenbourg Brewery, Unilever, and Castrol after 12 months.