Experience

Sequence Strategies

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder and President

  • Jan 2022 - Present

  Strategic communications, PR, and media consultant for clients, consultancies, and agencies. Strategic communications, PR, and media consultant for clients, consultancies, and agencies.



GMMB

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Vice President

  • Dec 2019 - Jun 2020

  Client account lead for the Bill & Melinda Gates Foundation's Pacific Northwest / Washington State division; advancing education equity, affordable housing, and public health through grantmaking, convening, and collaboration.• Oversaw execution of agency contract to support the division’s senior communications officer and team, providing comprehensive communications for the initiative’s $50 to $80 million budget and grant portfolio. Primary strategic counsel, content development, media monitoring, grantee support, and executive communications guidance. • Supervised and managed a team of junior and mid-level communications professionals, providing mentorship, direction, and feedback; trained and onboarded new team members.Provided communications support for the Bill & Melinda Gates Foundation U.S. Program's P-16, K-12, and postsecondary success divisions. Client issue lead for a global philanthropic initiative supporting science advancement and disease prevention. • Monitored media daily and deployed rapid responses to reporter inquiries; proactively pitched and earned coverage in high-profile outlets like CNN, The New York Times, The Washington Post, The Los Angeles Times, and NPR. • Developed comprehensive communications reports to measure influence and reach in traditional, social, and broadcast media; prepared reports for the director of communications and leadership.

• Account Supervisor

  • Dec 2017 - Dec 2019

  Oversaw a number of philanthropic, nonprofit, government, and business accounts for clients in science, education, and public health. Key work:• Served on the lead communications consultant team for A Way Home Washington, a public-private partnership dedicated to preventing and ending youth homelessness in Washington state through advocacy, awareness, and action. • Developed successful digital paid media strategy for U.S. Centers for Disease Control and Prevention (CDC) continuing education program providing physicians and providers resources to strengthen transgender health.• Planned, developed, and helped execute digital media buy for the Aurora Public Schools district to share strategic growth plan with Colorado families, policymakers, and public; the buy performed above industry benchmarks in CTR (Click-Through Rate) and impressions.• Drafted message framework and web copy for the Bill & Melinda Gates Foundation's Strategic Investment Fund, investments that advance the foundation’s charitable and program goals, from U.S. education to global health and development.

• Senior Account Executive

  • Dec 2014 - Dec 2017

  Key work:Embedded at The Evergreen State College (Olympia, WA) in Spring 2017 to provide crisis communications support for President George Bridges and staff, weathering the fallout from unrest following controversies around equity and speech. • Provided daily strategic counsel to VP of College Relations and staff navigating a fast-moving controversy which drew sustained national media attention. • Developed talking points for President to navigate ongoing communications crises.• Monitored traditional and social media reaction in real-time, providing daily reports and recommendations on proactive and reactive strategies. • Planned and executed media strategy for successful Spring 2017 commencement ceremony – the first-ever event of its kind held off campus. (Hosted at Tacoma’s Cheney Stadium due to campus unrest.) Invited, staffed, and provided information to reporters in attendance; coordinated interviews and earned positive, local coverage.• New business: served as primary lead for a successful proposal to join an exclusive team of firms to bid for U.S. Centers for Disease Control and Prevention (CDC) communications work in a 10-year Blanket Purchase Agreement. Wrote capabilities, case studies, determined budgets and rates, and supported team assembly and qualifications for submission. • Media relations: placed stories for clients, including The Lancet medical journal, Corporation for National and Community Service, and World Health Organization (2014 - 2016).• Media buying: developed and executed media plan and placement for national CDC conferences in Washington, D.C. and Atlanta (Dec. 2015).• Speech writing: Pramila Jayapal for Congress (Feb. - Mar. 2016) drafted remarks and talking points for winning U.S. congressional candidate; drafted remarks for Director of CDC Division of HIV/AIDS Prevention Dr. Eugene McCray at two national conferences (Mar., Dec. 2015).

• Account Executive

  • Dec 2012 - Dec 2014

  Key work: Society for Information Management• Primary account support for rebrand of CIO (Chief Information Officer) trade association.• Worked closely with the Chief Executive, providing day-to-day strategic counsel and project updates.• Interviewed top CIOs in the industry to capture qualitative input for brand refresh; synthesized findings into a comprehensive message framework, positioning statement, and supporting talking points for chapter leaders and Chief Executive. • Oversaw rebrand and logo development, providing feedback and client input to design team. • Coordinated with creative team to design suite of brand assets, including brochures, fact sheets, flyers, and infographics. • Presented new brand and project results at 2014 National Chapter Leader Summit; secured buy-in leading to universal adoption by all national and international chapters.USC Rossier School of Education • Drafted remarks for several speeches by Dean Karen Gallagher addressing local audiences on college vision and priorities.• Prepared and delivered communications audit of competitor colleges and universities. • Provided strategic counsel and support, including media analyses and guidance on events and media opportunities throughout California.

• Account Assistant

  • Mar 2011 - Dec 2012

  • Drafted, copy-edited, and proofread communications materials daily. • Monitored multi-million dollar budgets and oversaw billing and client invoicing with accounting team. • Drafted scopes of work and general contract language. • Conducted stakeholder interviews, webinars, and assisted in media and spokesperson trainings. • Distributed press releases and managed media lists. • Gathered and distributed daily news clips for clients.• Assisted partner, senior vice president, VP; scheduled meetings and travel, managed expenses, drafted communications, prepared meetings and presentations. Key work:• Primary account support for multi-year contract to brand and deliver communications services for Smarter Balanced, a consortium of states providing interim, formative, and summative assessments aligned to the Common Core State Standards. • Provided billing and account support; drafted weekly remarks for the Executive Director; monitored media coverage; drafted and distributed press releases; developed newsletter content; drafted and reviewed web copy; pitched stories to national education media; drafted and provided briefings for Congressional legislative aides and chief state school officers; managed and sourced weekly content for consortium Twitter account.



Guidant Financial

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2011 - Mar 2011

  • Cultivated leads with Salesforce. • Drafted content for company blog. • Coordinated creative development of marketing collateral. • Led project management of day-to-day activities. • Cultivated leads with Salesforce. • Drafted content for company blog. • Coordinated creative development of marketing collateral. • Led project management of day-to-day activities.



Allyis

• United States
• Information Technology & Services
• 400 - 500 Employee

• Marketing Intern

  • Oct 2010 - Dec 2010

  • Assisted in developing an online marketing plan. • Enhanced website visibility through Search Engine Optimization (SEO) and analytics tools. • Researched competitors and assisted in strategy to expand market share. • Conducted marketing and sales operations using Salesforce.com. • Assisted in developing an online marketing plan. • Enhanced website visibility through Search Engine Optimization (SEO) and analytics tools. • Researched competitors and assisted in strategy to expand market share. • Conducted marketing and sales operations using Salesforce.com.



DelBene for Congress

• Political Organizations
• 1 - 100 Employee

• Communications Assistant

  • May 2010 - Nov 2010

  • Wrote press materials for use by campaign and media. • Conducted policy research. • Pitched interviews and events. • Tracked media coverage and distributed daily clips. • Wrote press materials for use by campaign and media. • Conducted policy research. • Pitched interviews and events. • Tracked media coverage and distributed daily clips.



Washington State Department of Natural Resources

• United States
• Government Administration
• 400 - 500 Employee

• Communications & Outreach Intern

  • Feb 2010 - May 2010

  • Created content for agency Twitter account. • Developed content for blog and newsletter. • Wrote National Trails Day op-ed published in state weeklies. • Staffed Arbor Day tree planting ceremony with Commissioner Peter Goldmark. • Updated key stakeholder list. • Created content for agency Twitter account. • Developed content for blog and newsletter. • Wrote National Trails Day op-ed published in state weeklies. • Staffed Arbor Day tree planting ceremony with Commissioner Peter Goldmark. • Updated key stakeholder list.