Experience

Setia Awan Holdings Sdn Bhd

• Head of Department, Sales & Marketing

  • Jul 2019 - Present

  - Achieved and exceeds sales target for year 2019- Overlooks 7 departments including Sales, Marketing, Credit Control, Customer Service, Asset Management, Credit Facility, & Corporate Communication Department- Department consists of 1 personal assistant, 3 senior managers, 11 managers, 8 assistant managers and over 100 executives- Devise and manage Targets & budgets across all departments.- Devise and manage targets & budgets across all developments/projects.- Review all… - Achieved and exceeds sales target for year 2019- Overlooks 7 departments including Sales, Marketing, Credit Control, Customer Service, Asset Management, Credit Facility, & Corporate Communication Department- Department consists of 1 personal assistant, 3 senior managers, 11 managers, 8 assistant managers and over 100 executives- Devise and manage Targets & budgets across all departments.- Devise and manage targets & budgets across all developments/projects.- Review all existing systems and processes and establish new SOP to increase effectiveness, productivity and efficiency across the entire department- Introduce and establish performance monitoring systems.- Introduce and adopt process automation via digital systems/software for enhanced productivity- Overlook product and collateral developments- Overlook all corporate CSR initiatives and Public Relations- Received Early confirmation- Received bonus in less than 1 year of employment- Received overriding rewards- Received 2 times increments in less than 1 year of employment Show more Show less



Hartamas Real Estate Sdn Bhd

• Senior Sales Marketing Manager

  • Dec 2017 - Jun 2019

  - Successfully secured RM4 billion worth of projects to be marketed over the next two years.- Successfully bid against 10 other marketing agencies to secure exclusive rights for the marketing of projects worth a GDV of over RM1.5 billion.- Overlook the sales and marketing of 7 projects simultaneously.- Provide A-Z marketing services to developers in the area of Product packaging, Pricing Strategy, Product development, Collateral Development, Budget, Forecast, Timeline, Marketing… - Successfully secured RM4 billion worth of projects to be marketed over the next two years.- Successfully bid against 10 other marketing agencies to secure exclusive rights for the marketing of projects worth a GDV of over RM1.5 billion.- Overlook the sales and marketing of 7 projects simultaneously.- Provide A-Z marketing services to developers in the area of Product packaging, Pricing Strategy, Product development, Collateral Development, Budget, Forecast, Timeline, Marketing plans, etc.- Overlook marketing, digital marketing, market research, business development, corporate communication and sales department.- Reports directly to Managing Director- Received bonus in less than 3 months of employment- Received increment in less than 6 months of employment- Received employment confirmation in less than 6 months probation- Lead a team 5 Managers, 10 executives and over 60 sales agents Show more Show less



EUPE Corporation Berhad

• Senior Sales and Marketing Manager

  • Jan 2015 - Nov 2017

  - Liaise with external networks for the marketing of products in an international and local platform. - Liaise with department heads, architects and consultants in the development of new projects. - Conduct Market Research. Eg. SWOT, competitor analysis, demography of target market, economic and political condition related to the property development industry and etc. - Conduct feasibility studies, product packaging, marketing programs and strategies in accordance to an ideal… - Liaise with external networks for the marketing of products in an international and local platform. - Liaise with department heads, architects and consultants in the development of new projects. - Conduct Market Research. Eg. SWOT, competitor analysis, demography of target market, economic and political condition related to the property development industry and etc. - Conduct feasibility studies, product packaging, marketing programs and strategies in accordance to an ideal marketing calendar as well as budget. - Liaise with panel lawyers on the preparation of SPA, DMC and other related documents. - Liaise with panel bankers on end-financing packages. - Plan on marketing budgets for management's approval. - Manage a team of sales and marketing managers & executives for the coordination and execution of marketing & sales programs. - Manage, organise and disseminate leads generated from marketing programs. - Study and analyse metrics of marketing programs - Set, monitor and manage individual and group KPIs of Sales & Marketing Department. - Directly reports to CEO & MD. – Possess vast contacts with event organisers, sales agencies, property leaders, PR agencies, journalists, etc.- Source and study feasibility of land purchase. Eg. Plot ratio, conversion, title, density, market price, demography, etc. Show more Show less



Spec Property

• Business Development Manager (Contract)

  • Jun 2013 - Nov 2014

  - Sell & promote Melbourne properties to Malaysian Market. - Successfully established a monthly average sales of 8 units via internal and externals sale networks for Malaysia Market while exceeding company's expectation of 3 units per month.- Managing a team of senior sales management professionals - Directly accountable for the delivery of the sales objectives for the group - Possess knowledge in international sales & marketing. - Possess a good database of MD, CEOs and… - Sell & promote Melbourne properties to Malaysian Market. - Successfully established a monthly average sales of 8 units via internal and externals sale networks for Malaysia Market while exceeding company's expectation of 3 units per month.- Managing a team of senior sales management professionals - Directly accountable for the delivery of the sales objectives for the group - Possess knowledge in international sales & marketing. - Possess a good database of MD, CEOs and Professionals of various institutions, listed companies and organizations. - Possess strong relationship with mainstream media for favorable coverage of company's events, problems, achievements, growth and etc. - Assess and review business approach, devise and implement target based sales strategy and monitor sales/ lettings performance - Observe & study regional and global markets - Devise International marketing & sales strategy base on thorough understanding of new trends and new markets. - Ensure all departments achieve profit targets, maintain margins and control expenses as detailed in budgets and business plans. - Maintain a high level of fiscal awareness, ensuring good cash flow and control of funds. - Ensure that overheads, costs and expenses are minimized by carefully controlling and utilizing all resources effectively. - Continuously refine and improve the quality of customer interaction, satisfaction and retention by working towards improving standards, providing the best customer service & reducing response time. - Exercise stringent control of expenses without adversely affecting business performance. - Ensure that all employees are committed to the principles and ethics of SPEC Property. Show more Show less



Villamas Sdn Bhd

• Sales Marketing Manager

  • Sep 2012 - Apr 2013

  Engaging and proposing the development of new marketing propositions.- Top sales DEC 2012- Top sales JAN 2013- Top sales FEB 2013- Top sales MAC 2013- Successfully achieved 98% sales for project name VERDE within 4 months. Total 409 units with price from RM800K onwards.- Possess large number of contacts of investors.- Best personal sales record at 137 property sales in 3 months.- Best personal sales record of 23 property sales per day. No bulk purchase. 23… Engaging and proposing the development of new marketing propositions.- Top sales DEC 2012- Top sales JAN 2013- Top sales FEB 2013- Top sales MAC 2013- Successfully achieved 98% sales for project name VERDE within 4 months. Total 409 units with price from RM800K onwards.- Possess large number of contacts of investors.- Best personal sales record at 137 property sales in 3 months.- Best personal sales record of 23 property sales per day. No bulk purchase. 23 different buyers. •Devising our go‐to‐market plan for our services, driving and coordinating the pace of execution.•Achieving target levels of new business through effective management of a team of sales professionals.•Implementation of Sales Strategy that addresses different geographical sales coverage.•To recruit, spire, develop, manage and motivate a growing team of sales professionals, who will deliver high standards of sales services across all identified markets and service lines.•To regularly report achievements versus budget forecasts to the CEO/MD.•To manage the Market Excellence/Intelligence process; gathering market and customer information and providing feedback on future trends, to support sales campaigns.•To work closely with the Sales Admin Team, Lawyers and financial institutions to ensure successful smooth delivery of client services.•Ensure quality control of all sales output pertaining to customer acquisition and service delivery.•Establish and monitor performance reporting systems.•Keep up with the overall sales of all projects. Show more Show less



Nexusbase Development Sdn. Bhd.

• Sales and Marketing Manager

  • Apr 2009 - Aug 2012

  - Top Sales 2010- Top Sales 2011- Top Sales for project 591 Damansara SA. Personal sales of 41 units out of total 84 units apartment with an average value of RM480,000 per unit. - Top Sales for project Bangsar Trade Centre. Personal sales of 122 units out of total 400 units of apartments with an average value of RM600,000 per unit. - Emerged as property developer with highest sales during iproperty exhibition in 2011 for both Midvalley and KLCC exhibition as covered in… - Top Sales 2010- Top Sales 2011- Top Sales for project 591 Damansara SA. Personal sales of 41 units out of total 84 units apartment with an average value of RM480,000 per unit. - Top Sales for project Bangsar Trade Centre. Personal sales of 122 units out of total 400 units of apartments with an average value of RM600,000 per unit. - Emerged as property developer with highest sales during iproperty exhibition in 2011 for both Midvalley and KLCC exhibition as covered in iproperty's website/blog.- Achieved 76 group sales over one weekend of property exhibition. -Structure department policies for ideal organization of workload.•Create & design marketing materials deem favorable to project's positioning.•Analyze and determine marketing budget for every projects.•Lead and equip team with the necessary project information and skills for selling purposes.•Decide and plan marketing events for the sale of project.•Apply for end-financing from commercial banks. Possess good connections with bankers for approval of bridging and mortgage loans.•Possess wide network of press media for project coverage and editorial. •Liaise with consultants on matters relevant to the sales and marketing of project's features. Eg. Architect, M&E, C&S, Land Surveyors, Quantity Surveyors.•Successfully sold 109 units of property within 2 months. (Possess track record)•Coordinate and form marketing budget for East Malaysia counterpart.•Successfully coordinated the sale of 591 Damansara SA single handedly. •Liaise with lawyers and bankers for the execution of S&P and Loan Agreements.•Familiar with legal documentation and statutory requirements related to property development.•Received company salary increment in less than 1 year of employment. Show more Show less