Brandon Hargrave,MBA
Account Manager, Venues, Hospitality & Events at Genesco Sports Enterprises- Claim this Profile
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Experience
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Genesco Sports Enterprises
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Advertising Services
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100 - 200 Employee
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Account Manager, Venues, Hospitality & Events
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Aug 2021 - Present
•Management of venue & hospitality partnerships – including strategic evaluation, relationship management and contract implementation of partnerships with respective venues and tenant teams/properties •Liaise between property personnel and client(s) with the ability to recommend and deliver solutions for signage (proper brand representation), activation (customer benefits, ticket and asset usage, etc.) and hospitality elements (access, run of show, F&B, etc.)•Ensure partnerships are delivering upon program KPI’s; most importantly providing a positive ROI• Facilitating cross functional relationships between all client verticals, venues, and professional teams• Project management of 100+ events per year
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Creator
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Apr 2019 - Present
Sports discussion & Interviews Sports discussion & Interviews
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HiFi Streams
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Netherlands
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Media Production
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Sponsorship Consultant
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Oct 2020 - Jun 2021
•Adjusted launch timeline to compensate for effects of Covid-19•Developed strategy for alternative income opportunities under HiFi umbrella supplemented with exhaustive sponsorship roadmap•Researched non-profit funding to create a budget to take to perspective funders •Adjusted launch timeline to compensate for effects of Covid-19•Developed strategy for alternative income opportunities under HiFi umbrella supplemented with exhaustive sponsorship roadmap•Researched non-profit funding to create a budget to take to perspective funders
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MBA Summer Intern
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May 2019 - Aug 2019
• Presented research on future application of 5G in sports venues (for 4 major sports) to CEO• Created an exhaustive reusable pitch deck for MLB All-star week• Improved quality of 19 charging stations and Magenta Mojo across participating concession stands at T-Mobile Park• Managed 60k budget to be designated across T-Mobile Tuesday and Firework night giveaways• Executed ticket allocation for Mariners and 13 other teams with T-Mobile partnership • Presented research on future application of 5G in sports venues (for 4 major sports) to CEO• Created an exhaustive reusable pitch deck for MLB All-star week• Improved quality of 19 charging stations and Magenta Mojo across participating concession stands at T-Mobile Park• Managed 60k budget to be designated across T-Mobile Tuesday and Firework night giveaways• Executed ticket allocation for Mariners and 13 other teams with T-Mobile partnership
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The Gamble Institute
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Wellness and Fitness Services
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Academic Enrichment Specialist & Logistical Planning
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Aug 2017 - Aug 2018
• Managed over 350 tutoring sessions during 17/18 school year, resulting in several students transferring to 4-year institutions• Established partnership with Grocery Outlet for $800 per month to develop a robust food pantry to help assuage food insecurityamongst scholars• Spearheaded acquisition of additional staff to complete several grants, concluding with one grant awarded• Constructed an internship program with help of local mental health professionals, to bring two dedicated psychologist per term forstudents
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Nike
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India
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Online Audio and Video Media
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Athlete
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Apr 2013 - Aug 2018
Implemented Nike's core values to create a premium consumer experienceMentored and trained new athletes so they are up to date on latest Nike procedures Stayed up to date with latest product knowledge to individually service consumers for their specific product needs Implemented Nike's core values to create a premium consumer experienceMentored and trained new athletes so they are up to date on latest Nike procedures Stayed up to date with latest product knowledge to individually service consumers for their specific product needs
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Learfield IMG College
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United States
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Spectator Sports
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Property Assistant
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Aug 2017 - Nov 2017
• Oversaw logistical coordination of activations and hospitality infrastructure for pre-game tailgate area for all 6 home games• Created 6 Digideck presentations recapping game day experience for sponsors• Led content creation and marketing plan highlighting brand integration possibilities of two new sponsors' social media• Negotiated contract renewal with Muscle Milk by determining new deliverables based on 17/18 valuation sheet • Oversaw logistical coordination of activations and hospitality infrastructure for pre-game tailgate area for all 6 home games• Created 6 Digideck presentations recapping game day experience for sponsors• Led content creation and marketing plan highlighting brand integration possibilities of two new sponsors' social media• Negotiated contract renewal with Muscle Milk by determining new deliverables based on 17/18 valuation sheet
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Security Personnel
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Jan 2016 - Feb 2016
Trained by the Secret ServiceUphold the company policy for Safe Management and the NFL for the Super BowlEngage and support guests of up to 68,000 people Trained by the Secret ServiceUphold the company policy for Safe Management and the NFL for the Super BowlEngage and support guests of up to 68,000 people
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Education
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University of Oregon
Master of Business Administration - MBA, Sports Buisness/ Advanced Strategy & Leadership -
Saint Mary's College of California
Bachelor of Arts (B.A.), Kinesiology: Sports and Rec Management