Experience

Midland Power Inc.

• Canada
• Consumer Goods
• 1 - 100 Employee

• New Category Product Development Manager and Procurement

  • Aug 2018 - Present



Value Your Start Up

• Market Research Contractor

  • Dec 2016 - Jan 2018

  - Collaborated with clients to assess risk and growth opportunities for early-stage start-ups through analysis of industry structure, competitive landscape, consumer behaviour and demographics. - Synthesized insights into actionable reports that provided clients with a clear understanding of the current industry landscape, project feasibility/ areas of risk, and opportunities. - Collaborated with clients to assess risk and growth opportunities for early-stage start-ups through analysis of industry structure, competitive landscape, consumer behaviour and demographics. - Synthesized insights into actionable reports that provided clients with a clear understanding of the current industry landscape, project feasibility/ areas of risk, and opportunities.



Future Food Studio

• Toronto

• Lead Design / Product Development

  • May 2014 - Dec 2016

  Future Food Studio is a consultancy specializing in experiential design around food interaction. As Lead Designer I was primarily responsible for developing and driving all tangible executions and innovations for client activations, internal projects, and workshops. Working within an undefined industry created an endless opportunity to innovate and push the boundaries of expectation and imagination by leveraging science, design and food simultaneously. A standard work day might include: - Designing a new packaging system for a geometric modular popsicle concept I developed with my team. - Determining the operational and user experience strategy for an interactive, experiential installation designed for a multinational food and drink corporation. - Creating prototypes in the shop for a new molecular gastronomy tool that will help workshop participants interact with a new food concept effortlessly. Show less



Pharma Security Group Inc.

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Freelance Designer

  • Feb 2014 - May 2014

  Performed preliminary context research and generated concept drawings. Used CAD renderings to demonstrate aspects of interaction, functionality, materials and research defined aesthetics for the proposed concepts. Performed preliminary context research and generated concept drawings. Used CAD renderings to demonstrate aspects of interaction, functionality, materials and research defined aesthetics for the proposed concepts.



Discreet and Discrete Fabrication

• Toronto

• Lead Apprentice

  • Jun 2012 - Aug 2012

  Custom metal and wood fabrication with a focus on furniture and installation pieces. Assisted in the planning, fabrication, and installation of jobs through the use of shop machinery and on-site tools. Gained knowledge of materials and fabrication techniques with a wide range of wood and metal related machinery. Custom metal and wood fabrication with a focus on furniture and installation pieces. Assisted in the planning, fabrication, and installation of jobs through the use of shop machinery and on-site tools. Gained knowledge of materials and fabrication techniques with a wide range of wood and metal related machinery.



john st.

• Canada
• Advertising Services
• 1 - 100 Employee

• Assistant Account Executive

  • May 2009 - Aug 2009

  "john st. is a creative collaborative that uses digital, social, advertising, technology, PR and design to make our clients' brands unignorable." Conducted market segmentation analysis and prepared consumer profiles for brand research documents. Gained valuable insight into the advertising industry's creative and strategic process through participation in numerous projects. "john st. is a creative collaborative that uses digital, social, advertising, technology, PR and design to make our clients' brands unignorable." Conducted market segmentation analysis and prepared consumer profiles for brand research documents. Gained valuable insight into the advertising industry's creative and strategic process through participation in numerous projects.