Experience

Metafyed

• Hong Kong
• Internet Marketplace Platforms
• 1 - 100 Employee

• Brand & Growth Consultant

  • Nov 2022 - Present

  Metafyed is an online NFT platform that aims to bring the NFT space into the fashion world. Working closely with the founders to build and grow the brand to consumers whilst marketing to NFT owners/creators to monetize their assets through eCommerce. Metafyed is an online NFT platform that aims to bring the NFT space into the fashion world. Working closely with the founders to build and grow the brand to consumers whilst marketing to NFT owners/creators to monetize their assets through eCommerce.



Bano

• Australia
• Financial Services
• 1 - 100 Employee

• Public Relations & Growth Manager

  • Nov 2022 - Mar 2023

  -Focus on brand growth & marketing of certain features and aspects of the app-Maintained language use and wording on every update, website, and social media-Creating the template towards communications with customers, the app, website, and across various social medias-Building networks within Australian FinTech Space, preparing market announcements and press releases.-Copywriting and production of content for websites and the app-Work with a broad range of stakeholders in projects-Communication and cooperating with various teams within the company.-Creating decks and proposals for stakeholders and potential collaborations-Lead for multiple projects as a collaboration with Universal Pictures Show less

• Brand and Growth Specialist

  • May 2022 - Nov 2022

  - Continuing with jobs listed previously- Larger focus on brand awareness and overall customer acquisition- Creating media kits for potential partnerships- Moderating new App updates and introducing new ideas that would optimise the user experience- Utilizing Meta’s platform in creating Facebook/Instagram ads whilst monitoring their performances- Creating detailed client briefs/scripts for influencers promoting the Bano Brand

• Communications & Public Relations Specialist

  • Feb 2022 - May 2022

  - Maintained and managed Bano's various social medias and created content/ad content for specific mediums- Conversed with partnering agencies for influencers, advertising and marketing ventures, SEO- Helped customers through the customer helpline- Created press releases for various partnerships- In charge of maintaining the company's website content and FAQ- Overall maintenance of public relationships



Philip Baxter College UNSW

• Australia
• Higher Education
• 1 - 100 Employee

• Cultural Director

  • Nov 2018 - Dec 2020

  Two-Time Elected leadership position, collaborated with the House Committee to plan and manage events for 200+ residents. Responsible for budgeting for events, contact with external stakeholders and partners and assisting UNSW to create social selling brand content for prospective students. Lead the Diversity Committee which included LGBT, Women’s, International, Indigenous, and Disabilities Received the Randall Albury Award (2019, 2020) for high achievement in academics, service to college, and teamwork within the house committee. Show less



UNSW

• Australia
• Higher Education
• 700 & Above Employee

• Intern at UNSW Newsworthy

  • Jun 2020 - Aug 2020

  Opportunity to work with an experienced editor and journalist writing and sub-editing, learning to build audience for your own stories through the use of digital tools such as SEO, metadata tags, and social media sells. Opportunity to work with an experienced editor and journalist writing and sub-editing, learning to build audience for your own stories through the use of digital tools such as SEO, metadata tags, and social media sells.



The Big House - Artiste Management/Academy

• Singapore

• Event Coordinator

  • Jan 2016 - Dec 2016

  Managed musical performances and patrons, created promotional content on social media through Facebook events and Facebook Ad space, using SEO and metadata tags to drive engagement on event pages. Managed musical performances and patrons, created promotional content on social media through Facebook events and Facebook Ad space, using SEO and metadata tags to drive engagement on event pages.