Experience

SmileDirectClub

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Director of Marketing Automation

  • Dec 2021 - Dec 2023

  Nashville, Tennessee, United States -Train, coach, mentor, and develop CRM Tech team members -Implemented and hold daily Scrum meetings every morning to align on current priorities for weekly sprints, communicate hiring/internal company updates, and identify roadblocks for project completion -Hold a daily Office Hours meeting where team members can join to get help with their tasks, help track down a pesky bug, or get advice on how to implement something. -Create and adjust existing processes (QA, ticket lifecycle, etc)… Show more -Train, coach, mentor, and develop CRM Tech team members -Implemented and hold daily Scrum meetings every morning to align on current priorities for weekly sprints, communicate hiring/internal company updates, and identify roadblocks for project completion -Hold a daily Office Hours meeting where team members can join to get help with their tasks, help track down a pesky bug, or get advice on how to implement something. -Create and adjust existing processes (QA, ticket lifecycle, etc) to ensure teams are running as efficiently and as accurately as possible -Lead the migration from Silverpop to Salesforce Marketing Cloud. -Lead and own the development and architecture of SmileDirectClub’s instances of Salesforce Marketing Cloud -Leading the migration from Workfront to JIRA for the CRM Tech team -Own and continuously grow process and technical documentation in Confluence -Have built most of SmileDirectClub’s core services in Salesforce Marketing Cloud, including everything from API integrations to ETL processes to custom solutions for timezone management, closest smileshops, and communication blackout windows. -Built SmileDirectClub’s core SMS/Push services running solely in SFMC, with a completely custom SSJS integration with Twilio/Swrve. -On the SFMC side, leading the migration from a “home-brew” CRM to Salesforce Health Cloud (SFHC) -Built a custom high volume link shortening service in AWS using a custom domain. This includes custom APIs to create/update shortened links and an extensive reporting structure in DynamoDB. -Built a highly flexible internal web application (aka “SendLog”) that houses multiple apps, each allowing team members across the organization perform different tasks based on their role. The SendLong features controlled access to not only the platform, but permissions at the app level. Some of the more common apps include User search, batch sending for SMS, and a deployment UI for automating broadcast setup.

• Senior Manager, CRM Technical

  • Dec 2019 - Dec 2021

  Nashville, Tennessee

• CRM Technical Product Manager

  • Mar 2018 - Dec 2019



MyWebGrocer

• Software Engineer

  • May 2015 - Mar 2018

  Winooski, Vermont, United States -Development of bulletproof ad hoc emails and template systems for use in Salesforce Marketing Cloud (ExactTarget) and YesMail -Implementation and maintenance of code/WCAG AA compliance standards across a multi-platform code base -Management and maintenance of Email Marketing’s automation and content IIS servers -Management and maintenance of Email Marketing’s various databases -Planning, development and maintenance of automated tasks that streamline workflows and monotonous… Show more -Development of bulletproof ad hoc emails and template systems for use in Salesforce Marketing Cloud (ExactTarget) and YesMail -Implementation and maintenance of code/WCAG AA compliance standards across a multi-platform code base -Management and maintenance of Email Marketing’s automation and content IIS servers -Management and maintenance of Email Marketing’s various databases -Planning, development and maintenance of automated tasks that streamline workflows and monotonous tasks -Planning, development and maintenance of new front and back-end solutions that support a wide variety of dynamic/real-time/personalized/local content in email -Frequent collaboration with internal groups on the best ways to meet the goals of our clients -Countless integrations with client, internal, and third-party APIs -Religiously following new design and coding trends for Email Marketing -Lead a weekly knowledge share with 2 other developers on the team -Frequent review of existing processes and implementation of new efficiencies when needed. -Troubleshoot and fix both rendering issues in email campaigns -Fix bugs and failed runs in internal automations and client solutions -Target and deploy email campaigns Show less



Wolters Kluwer

• Interactive Marketing Specialist

  • Feb 2012 - May 2015

  Philadelphia, Pennsylvania, United States -Develop, optimize, and manage email blasts and landing pages across 24 different medical and nursing specialties in Salesforce Marketing Cloud (ExactTarget) -Test across major browsers and ISPs to ensure optimal user experience for both email and web campaigns -Design and development of internal applications to automate time consuming processes -Analyzed email performance to measure campaign success -Keep up with current email / web development techniques and design trends -Set… Show more -Develop, optimize, and manage email blasts and landing pages across 24 different medical and nursing specialties in Salesforce Marketing Cloud (ExactTarget) -Test across major browsers and ISPs to ensure optimal user experience for both email and web campaigns -Design and development of internal applications to automate time consuming processes -Analyzed email performance to measure campaign success -Keep up with current email / web development techniques and design trends -Set and maintained department best practices to ensure operational efficiency -Maintenance, and ownership of dedicated renewal program estimated to generate 2 million in additional revenue -Developed and managed an audience targeting application for the Agency side of the business -Development of landing pages, micro sites, and sales lead forms -Design and development of internal applications to automate time consuming processes -Lead implementation of subscriber holdings sync from the data warehouse into Salesforce Marketing Cloud. -Development of smart, data-driven email templates that import content based on subscriber holdings and preferences -Managed and maintained CMS for promotional media (sales lead forms, landing pages, ect.) -Lead the migrations from MailChimp to WhatCounts and then from WhatCounts to Salesforce Marketing Cloud Show less