Experience

WITHIN

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Integrated Media Manager & Co-pod Lead

  • Jan 2022 - Present

  Manages a team of 15+ people responsible for developing and implementing marketing strategies across multiple brands with total yearly budgets of +$150M

• Integrated Media Manager

  • Sep 2020 - Jan 2022

  Managing development of long term strategy across social, SEM and programmatic channels for accounts in the following verticals: travel, luxury fashion, pharmaceuticals, and food subscription.Responsible for allocation of +$25M in paid digital budgets each year and tying that spend back to overall business KPIs. Serves as the main point of contact for clients and aligns strategy with their business goals.Manages account teams ranging in size from 4-8 other people; Responsible for employee development and ensuring that team's work is up to agency standards. Show less

• Integrated Media Strategist

  • Jun 2019 - Sep 2020

  Hands-on experience deploying ad campaigns on Facebook/Instagram, Google, Snapchat, Pinterest, Microsoft Ads, and various DSPs.Conducted analyses on campaign data to implement optimizations and to develop new A/B tests across channels.Developed recurring reports for client POCs to track campaign performance and disperse insights to other key stakeholders.



IQVIA

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Market Research Analyst Intern

  • Jun 2018 - Aug 2018

  Carried out ad-hoc queries within IQVIA analytics platform to retrieve and present the desired data for clients. Attended weekly training sessions to gain deeper understanding of IQVIA's product offerings and the pharmaceutical industry. Applied learned concepts and technical skills to daily operations in market research support center. Became sufficiently adept and knowledgeable to handle live client questions independently. Developed custom reports to measure and evaluate product performance. Utilized Excel functionality to chart product and industry trends, delivering business intelligence to clients. Monitored Excel spreadsheets for employee compliance with business standards and to improve data integrity. Performed independent analysis to identify potential data anomalies and reported findings to management. Worked in tandem with market research analysts to observe various aspects of client relationships with IQVIA and the pharmaceutical industry as a whole. Over course of internship, became familiar with departmental and company organization, navigation of resources, vital personnel, and key clients; quickly and successfully integrating into IQVIA's culture and mission. Show less