Brandon Caplan

Senior Account Manager at SmartSites 💡
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Credentials

  • Google My Business
    Google
    Mar, 2022
    - Nov, 2024
  • Google Shopping Ads
    Google
    Dec, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Apr, 2021
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google
    Apr, 2021
    - Nov, 2024
  • Social Marketing Certification
    Hootsuite
    Nov, 2019
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Oct, 2019
    - Nov, 2024
  • Pinterest Advertising Essentials
    Pinterest
    Mar, 2023
    - Nov, 2024
  • Social Media Marketing
    HubSpot Academy
    Jan, 2023
    - Nov, 2024
  • Inbound
    HubSpot Academy
    Sep, 2022
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • Email Marketing
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • Inbound Sales
    HubSpot Academy
    Sep, 2021
    - Nov, 2024
  • Client Management
    HubSpot Academy
    Sep, 2021
    - Nov, 2024
  • HubSpot Sales Software
    HubSpot
    Apr, 2021
    - Nov, 2024
  • IC3 Digital Literacy Certification
    Certiport - A Pearson VUE Business

Experience

  • SmartSites 💡
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Account Manager
      • Apr 2023 - Present

      - Partaking in new client acquisition and furthering company goals to domestic and international candidates.- Undergoing market research as well as industry research for potential clients while analyzing past and current PPC and SEO campaigns and strategies.- Generated $4.8M+ in new client sales as of September 2023.- Merchandising digital marketing solutions to C-level positions on a small business to major enterprise basis through custom-tailored proposals.- Digital sales of Website Design and Development concerning the following CMSs: WordPress, WooCommerce, Shopify, and Magento.- Merchandising digital marketing solutions within the following parameters: PPC Management, Search Engine Optimization, Email and SMS Marketing, and Social Media Management.- Intense familiarity with HubSpot Sales and Marketing dashboards to support new client sales. Show less

    • Account Manager (Sales)
      • Apr 2021 - Present

      - Partaking in new client acquisition and furthering company goals to domestic and international candidates. - Undergoing market research as well as industry research for potential clients while analyzing past and current PPC and SEO campaigns and strategies.- Merchandising digital marketing solutions to C-level positions on a small business to major enterprise basis through custom-tailored proposals.- Yearly total average of new client sales value of $1.86M across tenure.

  • PF Compass
    • United States
    • Insurance
    • 1 - 100 Employee
    • Director of Marketing
      • Aug 2020 - Mar 2021

      At PF Compass, I was tasked with beginning their Marketing Department and leading it. This entails full responsibility for SEO, Digital Marketing, Market Research, Social Media Marketing, Data Analysis, Marketing Decisions, Copywriting and more. At PF Compass, I was tasked with beginning their Marketing Department and leading it. This entails full responsibility for SEO, Digital Marketing, Market Research, Social Media Marketing, Data Analysis, Marketing Decisions, Copywriting and more.

  • Advanced Remarketing Services, Inc.
    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Intern
      • Jan 2020 - Apr 2020

      ARS is a remarketing company focused on the automobile industry and partnerships with charities. A large part of my responsibilities includes SEO through keyword targeting, creative blog posts, data analyzation, and creating adverts aimed towards whole demographic targets. While interning at ARS I also learned a large amount of remarketing strategies focused on strategic rebranding and creating a large amount of brand awareness. ARS is a remarketing company focused on the automobile industry and partnerships with charities. A large part of my responsibilities includes SEO through keyword targeting, creative blog posts, data analyzation, and creating adverts aimed towards whole demographic targets. While interning at ARS I also learned a large amount of remarketing strategies focused on strategic rebranding and creating a large amount of brand awareness.

Education

  • Salve Regina University
    Bachelor of Science - BS, Marketing
    2016 - 2020

Community

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