Experience

S.M. Culture & Contents
• South Korea
• Entertainment
• 1 - 100 Employee
• Media Planning Team Lead

  • Jan 2020 - Present


UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Group Communications Planning Director

  • Jul 2015 - Jan 2020

  • Develop strategic media communication plan in order to communicate consumers with expertise of media for clients • Responsible for media campaigns effectively and lead new media as well as new proposal for media service • Manage a variety of media(TV, CATV, Print, Digital media etc) and deal with advertisement • Propose customized proposals for each different clients and help clients to deliver solution by leading strategy and giving consultancy in various client situation • Client : Coca-Cola Korea, Cathay Pacific Airline, Fitbit Korea etc Show less



CJ E&M

• Brazil
• Furniture

• Marketing Manager

  • Jan 2010 - Aug 2013

  • Initiated and launched the first smart phone VOD(Video On Demand) service in South Korea ; consistently received top-tier performance appraisals, while managing 10 team members as a team leader. • Led a team of 15 members in the development of Brand Renewal Strategies for Channel CGV; supervised promotion programs including advertising, network design, slogan development, and multi-channel marketing campaigns, resulted in 21% increase in brand recognition and 12% increase in viewership. • Set up launching process of American TV Series including V and Lost in Korea, recorded the highest viewership (4.54% average) on American Drama series in the company. • Managed external event sponsorship marketing of Busan International Movie Festival, succeeded in catching the public’s attention, and increased brand awareness by about 120% in Busan, and 45% nationwide Show less



JWT ADVENTURE

• Account Manager

  • Mar 2007 - Jan 2010

  • Led agency bidding for Shinhan Securities as a project manager; established advertising strategies and marketing plan in collaboration with 18 members including planning team and creative team, won totaling $ 10 million in annual billings. • Managed launching communication campaign “Pure”, new yogurt product in Maeil Dairy, via marketing initiative, ultimately achieved daily 150 Thousand sales, 3rd place volume standpoint for Korean yogurt market. • Launched BCP, Brand Connect Program, in JWT ADVENTURE and cooperated with brand sales team in CJ E&M for Caffe Latte, successfully increased brand awareness by 15% and purchase intent by 18% in cable channel purchasing research Show less



KOMACO

• 1 - 100 Employee

• Account Executive

  • Mar 2005 - Mar 2007

  • Ideated and implemented Jang Noodle integrated marketing communication campaign in 2006 as a campaign executive, successfully increased brand awareness by 38% and purchase intent by 26%. • Awarded TVCF Award 3 prizes : Best Creative, Mobile Special Gift and Grand Prix by implementing Cup Noodle Advertising Campaign in 2006. • Planned and successfully executed university student advertising competition for Santafe, famous Can coffee brand in South Korea, applicants grew 30% from 12,000 to 16,000 Show less



Yahoo! KOREA

• Brand Manager

  • Apr 2003 - Mar 2005

  • As the Implemented New brand campaign “Search Man” of Yahoo search service, recorded a 20% visitor increase in 2004 compared with the previous year • Developed MDS(Media Data System) service, achieved 20% revenue increase in advertising sales • As the Implemented New brand campaign “Search Man” of Yahoo search service, recorded a 20% visitor increase in 2004 compared with the previous year • Developed MDS(Media Data System) service, achieved 20% revenue increase in advertising sales