Senior Customer Marketing Manager

• Dec 2022 - Present

Customer Marketing Manager

• Oct 2021 - Dec 2022

• Lead PPC, SEO, and social media marketing programs.• Lead the development and execution of chain level consumer promotions, including POS display, radio and print advertisements.• Manage event budget and conduct final written analysis of show ROI to determine event quality and future participation.• Manage direct mail, collateral development and online advertising initiatives in support of all branding and product management efforts.• Recognize by the customer as a leader in retailtainment among CPG.• Partner with CPG companies for merchandising tie-in programs and negotiate agreements.• Design and initiate an Internet loyalty program delivering customize offers to target consumers.• Develop SEO/ SEM and social media initiatives increasing site visibility and customer loyalty. Show less

Business Cost/Operations Analyst

• Jun 2021 - Oct 2021

• Serve as project manager for the costing and pricing process through coordinating workstreams and information with various team members to ensure data is timely and accurate. • Manage product costing for all items and frequently update build of materials costs with current costs. Work closely with product manager on new items and periodically verify BOMs with Ops teams. • Meet month end deadlines with standard updates and inventory calculations. Review monthly reports for accuracy: revenues, unit cost, etc. • Prepare quarterly customer reports (including customer and product analysis) to include abbreviated income statement, sales volumes, overhead allocations and individual product costs. • Collect, consolidate and generate weekly, monthly and quarterly sales/production variance reports. Investigate and analyze variances to build comprehensive reporting. • Monitors the accuracy and efficient creation and distribution of variance reports. Recommends revisions to existing reports or assists in the development of new reporting tools as needed. Show less

Data Consultant - Cox Communications

• Mar 2020 - Jun 2021

• Collaborates with Sales and Order Management teams to identify customer transitions for Voice Transformation project• Creates and maintains disconnected customer database to expedite removal of disconnected telephone numbers from switches to assist in speeding up switch upgrade• Collaborates with internal stakeholders to identify areas of opportunities across multiple lines of business• Develops reporting and database tools for internal stakeholders to streamline workflow

Demand Planner - Cox Communications

• Jul 2019 - Jul 2020

• Performs inventory and financial reporting and analysis as needed for the CPE planning team• Creates and maintains demand and supply plans for CPE equipment and peripherals that ensure that both customer service and department performance goals are met• Collaborates with internal and external stakeholders to ensure alignment with planning variables and product lifecycles • Guides Cox's supplier diversity efforts by providing data monitoring, evaluation, status reports and program communication Show less

Merchandise Planner

• Aug 2017 - Jul 2019

• Purchase and execute weekly Ads and monthly endcaps through stock and sales analysis driven by consistent forecasting • In-depth Planogram analysis and execution, including but not limited to: Seasonal driven POGs, category reviews, exit strategy, and quick turning/time based POG refreshes and assortment rationalization • Weekly maintenance and ownership of replenishment metrics such as POG Accuracy, NIS causes through reporting and SMU maintenance • Collaboration and consistent communication with Vendors and Buying team relative to supply chain opportunities and forecasted needs Show less

Merchandise Analyst, E-Commerce

• Mar 2017 - Aug 2017

• Reduced 1,000+ hours across the E-Commerce Division through modernizing reporting within Merchandise, Marketing, and the Call Center • Developed E-Commerce forecasting tool for Merchandising & Marketing teams to proactively assess the state of the business in one central document • Provides high level and detailed analysis for Catalog profitability, Catalog pagination review, inventory/sales opportunities, and Call Center schedule forecasting and Productivity metrics • Subject Matter Expert and QA tester for Category Navigation Project and Mobile Usability Project for E- Commerce Desktop and Mobile platforms Show less

Assortment Planner

• Mar 2013 - Mar 2017

• Analyze performance of products, define the assortment and develop assortment plans that support category performance for Hardware, Electronics, Pet Supplies, Food, and Frozen Food • Develop item-level assortment plans that depict sales, receipt, flow and reconcile to the merchandise financial plans for Hardware, Electronics, Pet Supplies, Food, and Frozen Food • Recommend item-level action plans to address business performance variances to plan for Hardware, Electronics, Pet Supplies, Food, and Frozen Food • Team member of Assortment Planning Training Team, trained new and seasoned team members on tools and concepts, and trained Dollar Tree Canada team on Assortment Planning Show less

Operations Analyst

• Nov 2009 - Mar 2013

• Produce and brief Chief Operations Officer, Vice President of Operations, and Vice President of Special Projects on Field Operational Metrics for Board Meetings• Collaborate with Zone Vice Presidents, Regional Directors, and District Managers on identifying opportunities for training and managing field payroll budget• Project and manage field sales and payroll goals through JDA Workforce Management with current and historical trends• Improve operational performance through onsite evaluations, identifying best practices, and supporting new training initiatives Show less

Intelligence Specialist

• May 2007 - Nov 2011

• Plan, collect, process, analyze, and disseminate intelligence reports to Commanding Officer for Area of Responsibility situational awareness • Train and mentor junior sailors on Commanding Officer’s critical intelligence requirements, intelligence collection process, and critical skills needed to provide efficient and accurate intelligence reports • Serve as Assessment Team Member for US Joint Forces Command exercises to test and evaluate the need and effectiveness of proposed intelligence collection tools • Track and distribute safety training and standards to Command as Safety Supervisor to ensure optimal operational readiness for all members of Command Show less

Category Analyst

• Aug 2007 - Nov 2009

• Serve as subject matter expert on item, brand, and category for Coca-Cola North America, Pinnacle Foods Corporation, and Smart Balance • Evaluate effectiveness of client’s marketing campaigns through reporting and presentations • Provide insight on analysis and business opportunities for potential new clients to help with company growth • Create and distribute scorecards, promotion analysis tools, and business summary presentations to Business Managers and clients • Serve as subject matter expert on item, brand, and category for Coca-Cola North America, Pinnacle Foods Corporation, and Smart Balance • Evaluate effectiveness of client’s marketing campaigns through reporting and presentations • Provide insight on analysis and business opportunities for potential new clients to help with company growth • Create and distribute scorecards, promotion analysis tools, and business summary presentations to Business Managers and clients

Warehouse & Delivery Lead

• Nov 2004 - Aug 2007

• Coordinate and verify order shipments to maintain daily operations within shipping office • Supervise and coordinate activities of workers engaged in verifying and keeping records on incoming and outgoing shipments, preparing items for receipt, shipment, and storage • Oversee incoming and outgoing shipping activities to ensure accuracy, completeness, and condition of shipments • Organize and distribute incoming and outgoing merchandise, defects, and recalls to ensure accurate inventory counts and assist in reducing shrink Show less

Interior Communications Electrician

• Jan 2000 - Jan 2004

• Operate and perform organizational and intermediate maintenance on alarm, warning, and indicator systems, interior communications, and ship’s control, entertainment, and navigation systems • Responsible for the effective operation of the 3-M Systems of work center • Procure, inventory, and manage work center backup and replacement equipment and part to insure budget is properly allocated and emergency parts are on hand • Maintain and supervise operations of shipboard closed circuit television system, digital satellite television, and audio equipment to ensure high moral for crew while deployed or on a duty status Show less