Director of Marketing

• Nov 2021 - Present

• Collaborate with the non-profit’s Founder/Chairman and the General Manager to set the direction of the organization and create opportunities for growth and collaboration.• Direct a team of Marketing and Digital Content Managers in executing organizational strategy.

Digital Marketing Manager

• Mar 2021 - Nov 2021

• Hired, mentored, and managed an international, remote team of 50+ social media strategists, digital media specialists, writers, editors, animators, and podcasters, to drive climate action via social media, videos, podcasts, blog posts, newsletters, and our website.• Executed global social media strategy via LinkedIn, Facebook, Twitter, Instagram, YouTube, Reddit, and TikTok.• Designed and launched a UX website and utilized Studio One to create the Climate Action Podcast.

Social Media Strategist

• Feb 2021 - Mar 2021

• Developed and executed strategy to grow the foundation’s social media following by 85% within two weeks of hire, resulting in thousands of post impressions for a previously obscure organization.

Digital Marketing Coordinator

• Feb 2022 - Present

Assistant Manager, Guest Experience

• Oct 2021 - Jan 2022

• Trained, managed, and coached Guest Experience Specialists to effectively address customer inquiries.

Volunteer Social Media Specialist, Grand Teton Lodge Company

• Jun 2021 - Sep 2021

• Collaborated with the Marketing and Sales Tour Specialist to develop social media strategy and create social media posts using original and crowdsourced photos and videos.

Supervisor, Grand Teton Lodge Company Housekeeping

• May 2021 - Sep 2021

• Ensured facilities met brand standards while leading and motivating the housekeeping team.

Central Sales Agent

• Feb 2021 - Apr 2021

• Provided informed and accurate communications to guests about products and services offered for all ski resorts and properties in the Vail Resorts portfolio.

Project Manager

• Jun 2019 - Feb 2021

• Managed teams of up to six IT analysts and trainers through year-long software implementations for large, multi-site healthcare organizations, on-time and on-budget. • Directed my application’s design team in creating engaging monthly newsletters designed to drive improved communication of organizational and industry developments. • Used critical thinking along with project planning, task tracking, and issue tracking tools to mitigate financial risks, troubleshoot technical issues, and deliver a robust system that achieved financial and operational enhancements, while exceeding the implementation expectations of my clients. • Led efforts to improve documentation, increase staff education, and develop more intuitive end-user workflows for software that impacts 75% of Americans and 250 million patients worldwide. Show less

Brand Ambassador

• Sep 2017 - May 2019

• Generated awareness of the organic beverage company through social media and passionate product promotion at events I organized, to increase sales and support rainforest restoration in the South American Atlantic Rainforests. • Identified ideal campus event locations and played an integral role in marketing the beverage from inception, delivering over $4,000 in retail sales during the first ten weeks of the beverage being sold on campus. • Generated awareness of the organic beverage company through social media and passionate product promotion at events I organized, to increase sales and support rainforest restoration in the South American Atlantic Rainforests. • Identified ideal campus event locations and played an integral role in marketing the beverage from inception, delivering over $4,000 in retail sales during the first ten weeks of the beverage being sold on campus.

Lead Peer Educator

• Sep 2016 - May 2019

• Wrote promotional copy to increase student interest in the “Financial Life Skills” course, growing registration from 200 students to more than 500 students within 12 months. • Collaborated with program directors to make curricular and instruction improvements, resulting in recognition from the Governor and the 2016 Governor’s Financial Literacy Award for innovative implementation of financial education. • Led group discussions and enabled active student participation, to ensure students make positive financial choices in college and beyond. Show less

Brand Communications Marketing Intern

• May 2018 - Apr 2019

• Executed marketing strategy through creation of organic social media posts to nearly 190,000 followers. • Analyzed social media performance using Sprout Social, Hootsuite, and Excel, to produce Sub-Zero’s top-performing posts and grow its following by nearly 20,000 people in under one year. • Ensured consistent brand voice by revising paid media marketing campaigns that strengthened brand awareness and increased website traffic. • Executed marketing strategy through creation of organic social media posts to nearly 190,000 followers. • Analyzed social media performance using Sprout Social, Hootsuite, and Excel, to produce Sub-Zero’s top-performing posts and grow its following by nearly 20,000 people in under one year. • Ensured consistent brand voice by revising paid media marketing campaigns that strengthened brand awareness and increased website traffic.

Team Leader / Snowboard Instructor

• Nov 2012 - Jan 2018

• Supervised team of 20 snowboard instructors and managed the overall experience of hundreds of students each night; received award for outstanding leadership. • Provided professional individual and group instruction to students of various skill levels age 4 to 55. • Supervised team of 20 snowboard instructors and managed the overall experience of hundreds of students each night; received award for outstanding leadership. • Provided professional individual and group instruction to students of various skill levels age 4 to 55.

Product Marketing Intern

• May 2017 - Aug 2017

• Created marketing collateral used internationally at trade shows and as sales tools. • Analyzed millions of dollars of sales data with SAP BusinessObjects to assist management in key business decisions. • Identified and presented an opportunity related to nanopore sequencing of the microbiome to Promega management, with the recommendation supported by market analysis and revenue projections. • Created marketing collateral used internationally at trade shows and as sales tools. • Analyzed millions of dollars of sales data with SAP BusinessObjects to assist management in key business decisions. • Identified and presented an opportunity related to nanopore sequencing of the microbiome to Promega management, with the recommendation supported by market analysis and revenue projections.

Brand Ambassador (Sponsored Snowboarder)

• Oct 2012 - Mar 2016

• Endorsed the company while competing in snowboarding events and interacting with its target market. • Edited photos and videos used as promotional content on social media. • Endorsed the company while competing in snowboarding events and interacting with its target market. • Edited photos and videos used as promotional content on social media.

Brand Ambassador

• Jun 2013 - Oct 2014

• Introduced others to the Freerider Skatecycle, a self-propelled hubless skate product that received the 2010 Bronze IDEA award, through product demonstrations and video promotion. • Served as a Prototype Consultant for their longboarding shoes, providing recommendations for future development. • Introduced others to the Freerider Skatecycle, a self-propelled hubless skate product that received the 2010 Bronze IDEA award, through product demonstrations and video promotion. • Served as a Prototype Consultant for their longboarding shoes, providing recommendations for future development.