Brandi Unger

Sales Director, Enterprise Sales at LiveRamp (NYSE: RAMP) at LiveRamp
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Contact Information
us****@****om
(386) 825-5501
Location
St Louis, Missouri, United States, US
Languages
  • Swedish Limited working proficiency
  • English Native or bilingual proficiency

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Amanda McGinnis

Brandi and I worked together for roughly 9 years - and those 9 years were some of the most amazing years of my life. She came into our company with unbeatable account sales and management experience and helped us take what was a little start up group to over $2 Million in billable revenue in just a few short years. We absolutely could not have grown our Agency without Brandi. Throughout my time working with Brandi, she never let her clients down, and was in constant pursuit of elements that would result in their success. She is hungry, fierce, constantly learning and incredibly knowledgeable. When times get tough, she buckles down and gets tougher. When times are easy, she finds creative ways to grow even more. As a person, she's genuine, caring, kind and incredibly fun. Working for a startup like company is never easy. There's a grind that comes to it that can sometimes be debilitating, but I'd do it all over again if I knew I'd have Brandi as a partner!

Kimberly Richey

Brandi is fantastic to work with. She has so much knowledge about e-commerce & digital opportunities, and she truly cares about helping clients get the most ROI from every campaign. She has taught me so much!

Kody Klenow

Brandi is a thoughtful, intelligent and customer centric sales professional and team leader. During our time working alongside one another at Amplified Digital I've known Brandi to always be willing to jump on a quick call, to collaborate and to put together data driven solutions to fit our clients needs. She's terrific client facing and has developed our sales staff across the company to be confident in not only the ecommerce space but in our digital suite of solutions as well. Most importantly Brandi is a great person. Our clients and our sellers see that she genuinely cares about their success within minutes of meeting her. I am lucky to have learned so much from Brandi in such a short amount of time and consider any organization she is a part of better for having her.

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Credentials

  • Google Ads - Measurement Certification
    Google
    Jul, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jul, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jun, 2022
    - Nov, 2024
  • Google Shopping Ads Certification
    Google
    Jun, 2022
    - Nov, 2024
  • Google AdWords Search Certification
    Google
    Dec, 2016
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Sales Director, Enterprise Sales at LiveRamp (NYSE: RAMP)
      • Aug 2022 - Present

      Help data owners connect on neutral, privacy-safe ground to learn more about their customers/prospects and gain value from the insight. LiveRamp is a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, publisher and advertiser on the open web. Through LiveRamp, I help solve complex customer issues with data that does more. Help data owners connect on neutral, privacy-safe ground to learn more about their customers/prospects and gain value from the insight. LiveRamp is a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, publisher and advertiser on the open web. Through LiveRamp, I help solve complex customer issues with data that does more.

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • eCommerce Sales Director
      • Jun 2021 - May 2022

      ● In April 2021, Lee Enterprises announced its Three-Pillar Strategy focused on growing the base of annualized recurring revenue and driving shareholder value. During this announcement, the third pillar included launching a portfolio of video advertising initiatives and e-commerce sales strategies through Lee’s in-house Amplified Digital Agency. ● In 2021, I was promoted to National eCommerce Director of Sales in a role where I support hundreds of sellers across all 77 newspaper sites owned… Show more ● In April 2021, Lee Enterprises announced its Three-Pillar Strategy focused on growing the base of annualized recurring revenue and driving shareholder value. During this announcement, the third pillar included launching a portfolio of video advertising initiatives and e-commerce sales strategies through Lee’s in-house Amplified Digital Agency. ● In 2021, I was promoted to National eCommerce Director of Sales in a role where I support hundreds of sellers across all 77 newspaper sites owned by Lee to support clients with eCommerce marketing strategies. ● Offered pre-sales support and helped develop comprehensive digital marketing strategies and then ultimately, pitched and consultatively sold clients on digital marketing plans. ● My efforts have effectively helped Lee achieve consistent revenue growth in digital while helping the businesses we supported to achieve their desired goals (ranging from awareness, conversions, and beyond). ● Sample industries supported in this role included: CBD/Cannabis, consumer goods including clothing, shoes, food, etc. ● Utilized data to create digital marketing strategies to help customers reach their various goals. ● Sample solutions sold - eCommerce enabled websites (Shopify and WooCommerce), Social Commerce, Amazon enablement and advertising, Shoppable display, Remarketing, Feast and Field Marketplace, Google Shopping, and more.

    • Regional Director of Sales
      • Aug 2018 - Jun 2021

      ● Oversaw a team of direct digital sellers producing nearly $2M annually with only 4 sellers and myself contributing. ● Personally produced approximately $600,000 annually with the direct revenue and I delivered a 66% increase between 2018 and 2020 with only 4 active accounts. ● Oversaw a reseller team consisting of two employees who white-labeled our digital solutions for resale to other businesses. ● Responsible for implementing a partnership between the digital sellers, the… Show more ● Oversaw a team of direct digital sellers producing nearly $2M annually with only 4 sellers and myself contributing. ● Personally produced approximately $600,000 annually with the direct revenue and I delivered a 66% increase between 2018 and 2020 with only 4 active accounts. ● Oversaw a reseller team consisting of two employees who white-labeled our digital solutions for resale to other businesses. ● Responsible for implementing a partnership between the digital sellers, the Regional Sales Manager, and the St. Louis Post-Dispatch and Ladue News media specialists to help grow digital revenue. ● AD/PD partnership realized exponential growth in the 6 months since launching the program. When my team first joined the partnership, the team was 30% below PY upon launch and moved to an average of approximately 15% over PY within a few months of the program’s implementation. ● Helped launch Amplified Digital Agency across all of Lee Enterprises’ 45+ markets 2018-2019. ● During the launch, in addition to my sales teams, I also hired and managed success managers, planners, and partner development managers. ● With collaboration, developed training programs and quizzes that were presented to all Lee markets and were part of the Amplified Digital Certification program as part of Lee University. ● Promotion to eCommerce Director of Sales in June 2021

    • Digital Sales Manager
      • Aug 2017 - Aug 2018

      ● Successfully led a team of direct digital sellers who consistently met or exceeded sales goals. ● Personally, contributed to the revenue by being an individual contributor as well, leading to nearly $400K annually. ● Responsible for recruiting, hiring, training, and leading a team of digital sales professionals.

    • Sr. Digital Marketing Manager (Digital Sales Professional)
      • Jan 2013 - Aug 2017

      ● In 2013, I was the first digital seller employed by Amplified and I played an integral role in getting Amplified off the ground. Nine years later, Amplified Digital Agency grew from around 5 employees to 100+ employees and what started as a St. Louis company, has now been adopted by Lee Enterprises and is incorporated into 77+ newspaper markets ● Provided digital strategy and cutting-edge digital marketing solutions to businesses. ● Educated and provided marketing solutions to clients… Show more ● In 2013, I was the first digital seller employed by Amplified and I played an integral role in getting Amplified off the ground. Nine years later, Amplified Digital Agency grew from around 5 employees to 100+ employees and what started as a St. Louis company, has now been adopted by Lee Enterprises and is incorporated into 77+ newspaper markets ● Provided digital strategy and cutting-edge digital marketing solutions to businesses. ● Educated and provided marketing solutions to clients including Paid Search, Search Engine Optimization, Reputation Management, Social Media Marketing, Programmatic Display, Mobile Marketing, Pre-Roll Video, Email Marketing, Website Development, and more via in-house solutions and vendor partnerships. ● Responsible for new business development with a brand-new agency without brand recognition. ● Sample responsibilities: prospecting, analyzing needs, consulting, media planning, creating a comprehensive digital strategy, proposal creation, presentations, negotiating, campaign analysis, account, and relationship management.

    • Advertising Services
    • 700 & Above Employee
    • International Account Support Manager
      • Sep 2011 - Aug 2012

      ● Worked in-house at Volvo Car Corporation’s headquarters while delivering communication and operational support to their International Fleet department. ● Assisted in providing communication deliverables including e-newsletters, surveys, direct mail, digital campaigns, brochures, and the customer website. ● Helped manage over 100 major global accounts, while working with people spanning different parts of Europe. ● Completed legal documents including contracts, RFIs, and RFPs using… Show more ● Worked in-house at Volvo Car Corporation’s headquarters while delivering communication and operational support to their International Fleet department. ● Assisted in providing communication deliverables including e-newsletters, surveys, direct mail, digital campaigns, brochures, and the customer website. ● Helped manage over 100 major global accounts, while working with people spanning different parts of Europe. ● Completed legal documents including contracts, RFIs, and RFPs using Ariba and conducted website updates. Show less ● Worked in-house at Volvo Car Corporation’s headquarters while delivering communication and operational support to their International Fleet department. ● Assisted in providing communication deliverables including e-newsletters, surveys, direct mail, digital campaigns, brochures, and the customer website. ● Helped manage over 100 major global accounts, while working with people spanning different parts of Europe. ● Completed legal documents including contracts, RFIs, and RFPs using… Show more ● Worked in-house at Volvo Car Corporation’s headquarters while delivering communication and operational support to their International Fleet department. ● Assisted in providing communication deliverables including e-newsletters, surveys, direct mail, digital campaigns, brochures, and the customer website. ● Helped manage over 100 major global accounts, while working with people spanning different parts of Europe. ● Completed legal documents including contracts, RFIs, and RFPs using Ariba and conducted website updates. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Internet Marketing Consultant
      • Aug 2009 - May 2010

      ● Top producing rookie within the first few months of employment. ● Delivered technology-enabled, full-service digital marketing solutions and strategies to SMBs. ● Consulted local businesses regarding their online presence and sold digital marketing solutions including Search Engine Marketing, Display Advertising, and Reputation Management. Industries Sold: Home Service, Personal Injury Attorney, Mental Health Professionals, Automotive ● Top producing rookie within the first few months of employment. ● Delivered technology-enabled, full-service digital marketing solutions and strategies to SMBs. ● Consulted local businesses regarding their online presence and sold digital marketing solutions including Search Engine Marketing, Display Advertising, and Reputation Management. Industries Sold: Home Service, Personal Injury Attorney, Mental Health Professionals, Automotive

    • Newspaper Publishing
    • 1 - 100 Employee
    • Advertising Director
      • Jan 2007 - Aug 2009

      ● Responsible for all aspects of The Riverfront Times Classified Department. ● Oversaw Sales Manager, Coordinator, and Account Executives, and cooperated with the publisher and other department heads. ● Responsible for planning and marketing Career Fairs, adhering to budgets, increasing sales, and managing the ad sales department while simultaneously growing my book of business. ● Helped grow online sales by over 200% between 2007 - 2008. ● I conceptualized and launched St. Louis… Show more ● Responsible for all aspects of The Riverfront Times Classified Department. ● Oversaw Sales Manager, Coordinator, and Account Executives, and cooperated with the publisher and other department heads. ● Responsible for planning and marketing Career Fairs, adhering to budgets, increasing sales, and managing the ad sales department while simultaneously growing my book of business. ● Helped grow online sales by over 200% between 2007 - 2008. ● I conceptualized and launched St. Louis Spaces, a glossy real estate guide, and website to create a brand-new revenue stream. This guide led to thousands of dollars in increased revenue quarterly.

    • Sales Manager
      • Jul 2004 - Jan 2007

      ● Supported the Advertising Director with all aspects of running an advertising sales department, while maintaining my full book of accounts. ● Managed staff of fifteen Account Executives. ● Recruited, interviewed, hired, and trained Account Executives. ● Helped plan, promote, and coordinate RFT’s first Career Fair which led to over $25K+ in revenue. This became a recurring event as it was such a success leading to print, online, and event revenue. ● Conceptualized and launched… Show more ● Supported the Advertising Director with all aspects of running an advertising sales department, while maintaining my full book of accounts. ● Managed staff of fifteen Account Executives. ● Recruited, interviewed, hired, and trained Account Executives. ● Helped plan, promote, and coordinate RFT’s first Career Fair which led to over $25K+ in revenue. This became a recurring event as it was such a success leading to print, online, and event revenue. ● Conceptualized and launched RENTstlouis, a rental guide, and website. The initiative led to thousands of dollars in additional monthly revenue for the Classified department. ● Promotion to Advertising Sales Director 2007

    • Senior Account Executive
      • Mar 2002 - Jul 2004

      ● Advertising sales for Riverfront Times & national papers. ● Prospecting, customer presentations, print and online banner ad sales for riverfronttimes.com, provided ad concepts, excellent customer care, and built strong relationships. ● Top ‘Rookie’ and Senior Account Executive promotion within my first year of employment. ● Promotion to Rental Team Leader in 2003 and promotion to Sales Manager in 2004.

Education

  • University of Missouri-Columbia
    BA, Mass Communication/Media Studies
    1997 - 2001
  • University of Western Sydney
    Study Abroad Program, Communication/Media
    2001 - 2001
  • Parkway Central High
    Diploma, General
    1994 - 1997

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