Brandi Kulakowski

Senior Content Writer at Smartsheet
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area
Languages
  • English Native or bilingual proficiency
  • Serbian Elementary proficiency
  • Spanish Elementary proficiency
  • Italian Elementary proficiency

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Lucio Peralta

Working with Brandi was a wonderful experience. Her chill demeanor, her ability to get to the core of challenges, and her optimistic outlook was a refreshing wave to the team. Brandi's writing was consistently on-point and always seemed to be a few steps ahead of what was expected... which added value to the projects she worked on. Brandi led the team in creating protocol for our marketing campaign process. Seeing her gain consensus and collaborating with other was very impressive. I would recommend Brandi in a heartbeat.

Jason Whittemore

Brandi is an honest to goodness copywriting rockstar who produces smart, concise, and well-organized content. It’s always a dream to work with her as she can effortlessly make dry and dull technical content into insightful and enjoyable copy that flows and cuts to the core of the concept. She is also one of those very rare of writers who can not only do the boring bits justice; she can brainstorm and produce creative campaigns and ideas that are both compelling and original in a very timely manner. Any team would be lucky to have her.

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Credentials

  • The 33 Laws of Typography
    LinkedIn
    Mar, 2023
    - Nov, 2024

Experience

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Content Writer
      • Apr 2022 - Present

    • United States
    • Software Development
    • 300 - 400 Employee
    • Sr. Copywriter
      • Sep 2019 - Apr 2022

      • Write benefit-centric direct response-style copy for leading enterprise content management SaaS cloud organization across touch points, from web and landing pages to digital ads and video scripts • Research B2B competitors and develop product positioning with product marketing team • Create creative content development and review process • Elevate and evangelize brand voice and tone • Mentor junior copywriter • Copy edit and proofread other writers' copy • Pitch and advocate for copy concepts to internal teams and C-level executives • Write conference keynote scripts for top management • Write native ad copy that consistently achieve above-average click-through rates Show less

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Content Manager
      • May 2018 - Sep 2019

      • Developed strategy and messaging for customer journeys and target audiences• Worked with influencers to create content, including blog and social media imagery and messaging• Distilled scientific topics into easy-to-read emails, blog posts, social media posts, ads, and more• Brainstormed with designers and liaised with digital teams to develop and execute on cross-channel marketing campaigns• Partnered with UX team to develop landing pages• Collaborated with demand gen team to optimize content• Wrote video scripts• Managed the needs of various stakeholders to bring projects to completion • Developed editorial style guide for supplement brand • Shaped blog SEO strategy and performed SEO research• Worked with external agencies to shape messaging Show less

    • Marketing Copywriter
      • Feb 2018 - May 2018

    • United States
    • Software Development
    • 1 - 100 Employee
    • Freelance Copywriter
      • Oct 2016 - Jun 2018

      Wrote blog posts and copy for email nurture sequences, landing pages, and customer service chatbots for B2B SaaS company Wrote blog posts and copy for email nurture sequences, landing pages, and customer service chatbots for B2B SaaS company

    • United States
    • Computers and Electronics Manufacturing
    • 300 - 400 Employee
    • Copywriter
      • Feb 2016 - Feb 2018

      • Developed the brand voice and editorial style guide for B2B tech accessories company with a global team • Worked closely with product marketing team to develop product copy • Acted as a marketing team liaison to the Targus sales team to create sales enablement tools • Created user guides and videos for tech products • Wrote copy for web utilizing SEO, including headlines, product descriptions, and landing pages • Crafted messaging for email, Facebook, LinkedIn, and paid search ads to drive click-through rates Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Freelance Tech Copywriter
      • Sep 2015 - Feb 2018

      • Wrote promotions including headlines, product descriptions, and specs for native publishing deals on AOL.com, SimpleMost, PC World, Mac World, and more • Wrote promotions including headlines, product descriptions, and specs for native publishing deals on AOL.com, SimpleMost, PC World, Mac World, and more

    • United States
    • Retail
    • 700 & Above Employee
    • Freelance Copywriter
      • Jan 2016 - Feb 2016

    • Business Consulting and Services
    • 100 - 200 Employee
    • Report Reviewer
      • Nov 2015 - Jan 2016

      • Build the audit program for SpaceX, including the creation of report and training deliverables • Review and edit quality management (ISO 9001, ISO 14001, ICH, etc.) audit reports • Build the audit program for SpaceX, including the creation of report and training deliverables • Review and edit quality management (ISO 9001, ISO 14001, ICH, etc.) audit reports

    • Advertising Services
    • 100 - 200 Employee
    • Freelance Proofreader/Copy Editor
      • Jul 2015 - Oct 2015

      Copy-edited and proofread TV spots, print advertisements and more for well-known automotive and fast food brands. Copy-edited and proofread TV spots, print advertisements and more for well-known automotive and fast food brands.

    • United States
    • Retail
    • 100 - 200 Employee
    • Associate Editor
      • Dec 2014 - Apr 2015

      • Co-owned voice and messaging for vintage, antique, and tastemaker tag sales• Conceptualized themed home décor sales• Interviewed designers, celebrities, and artisans to develop and write stories and blog posts• Curated imagery for themed sales• Managed editorial calendar• Wrote SEO copy for daily flash sale landing pages

    • Copy Editor
      • Mar 2013 - Dec 2014

      • Edited vintage and antique product descriptions• Developed copy style guides for vintage product categories • Managed a pilot project for website Hunters Alley to determine the viability of growing the contemporary pre-owned business; maintained an extensive Excel document, including finances, product assortment, and specs • Trained new hires; trained and managed freelancers

    • United States
    • Museums, Historical Sites, and Zoos
    • 700 & Above Employee
    • Editorial Assistant
      • Sep 2011 - Aug 2012

      • Developed story ideas and wrote and edited for the school's semesterly publication Events + Disruptions • Wrote, edited, proofread, and fact-checked print and web materials • Developed story ideas and wrote and edited for the school's semesterly publication Events + Disruptions • Wrote, edited, proofread, and fact-checked print and web materials

    • Assistant to the Director
      • 2012 - 2012

      • Generated proposals for public art projects • Wrote appraisal reports, which included researching artwork and detailing the condition of artworks • Generated proposals for public art projects • Wrote appraisal reports, which included researching artwork and detailing the condition of artworks

    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Grants Intern
      • Jul 2011 - Oct 2011

      • Researched and wrote a report to understand the impact of the foundation’s giving in two areas of the foundation’s portfolios, the Built Environment and Economic Opportunity for the Working Poor • Researched and wrote a report to understand the impact of the foundation’s giving in two areas of the foundation’s portfolios, the Built Environment and Economic Opportunity for the Working Poor

    • United States
    • Museums, Historical Sites, and Zoos
    • 700 & Above Employee
    • Curatorial Fellow
      • Jan 2011 - May 2011

      • Served as curatorial assistant for the group exhibition MFA Thesis Show: Grand Bazaar • Scheduled and attended studio visits to guide development of artwork • Wrote copy for wall text, gallery guide, and the MFA Show blog, for which artist interviews were conducted • Led tours of the exhibition • Scheduled durational performance-art pieces to run throughout the show • Served as curatorial assistant for the group exhibition MFA Thesis Show: Grand Bazaar • Scheduled and attended studio visits to guide development of artwork • Wrote copy for wall text, gallery guide, and the MFA Show blog, for which artist interviews were conducted • Led tours of the exhibition • Scheduled durational performance-art pieces to run throughout the show

    • United States
    • Museums, Historical Sites, and Zoos
    • 700 & Above Employee
    • Office Assistant, Writing Department
      • 2009 - 2010

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Editorial Intern
      • Jan 2008 - Jun 2008

      • Edited and proofread copy for the Jeff Koons exhibition catalog, and was responsible for fact-checking and proofreading its backmatter • Worked closely with Marketing and Design to create advertising for national and local publications • Edited and proofread programs, exhibition catalogue, wall text, and the museum’s quarterly member magazine • Edited and proofread copy for the Jeff Koons exhibition catalog, and was responsible for fact-checking and proofreading its backmatter • Worked closely with Marketing and Design to create advertising for national and local publications • Edited and proofread programs, exhibition catalogue, wall text, and the museum’s quarterly member magazine

    • Intern
      • 2008 - 2008

      • Responsible for administrative duties such as tracking and updating inventory, updating mailing lists, artist biographies, website, and gallery listings • Prepared exhibition press releases and the Caro d’Offay Art Newsletter • Organized art classes • Prepared for exhibitions, including handling and installation of artwork • Responsible for administrative duties such as tracking and updating inventory, updating mailing lists, artist biographies, website, and gallery listings • Prepared exhibition press releases and the Caro d’Offay Art Newsletter • Organized art classes • Prepared for exhibitions, including handling and installation of artwork

Education

  • The School of the Art Institute of Chicago
    Master of Arts (M.A.), Modern Art History, Theory, and Criticism
    2009 - 2012
  • The School of the Art Institute of Chicago
    Master of Arts (M.A.), Arts Administration & Policy
    2009 - 2012
  • University of Florida
    Bachelor of Arts (B.A.), English Language and Literature, General
    2003 - 2007

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