Experience

LIMRA

• United States
• Financial Services
• 200 - 300 Employee

• Sr. Segment Marketing Specialist

  • Jan 2023 - Present

  United States



Capital One

• United States
• Financial Services
• 700 & Above Employee

• Marketing Coordinator

  • Oct 2021 - Dec 2022

  Richmond, VA • Support moderate to large complexity workflows to map out schedules across multiple teams, ensure communication and manage through to delivery with very little oversight from leadership. • Manage multiple project plans in a complex and dynamic environment, revising and ensuring dependencies and risks are captured and communicated. • Shepherd marketing creative through our digital execution process while ensuring strategic intent aligns with execution/delivery at every step. • Develop… Show more • Support moderate to large complexity workflows to map out schedules across multiple teams, ensure communication and manage through to delivery with very little oversight from leadership. • Manage multiple project plans in a complex and dynamic environment, revising and ensuring dependencies and risks are captured and communicated. • Shepherd marketing creative through our digital execution process while ensuring strategic intent aligns with execution/delivery at every step. • Develop a deep understanding of best practices for outbound digital marketing channels such as email, SMS, mobile app, and website. • Exhibit outstanding influencing skills to effectively drive program efforts. • Demonstrate a proven track record of excellent program/project management, bringing the ability to quickly put structure in place to manage/prioritize work in a dynamic complex environment. • Coordinate alignment between multiple up and down stream stakeholder groups including Business, cross marketing LOB’s, Legal, Compliance, Risk, Brand and other internal and external partners. • Continuously optimize workflow for greater efficiency (resource efficiency and speed to market). • Implement and manage new tools and processes. • Help maintain documentation, train others on the process, collect feedback and iterate to improve. • Facilitate a well-managed culture throughout MS Marketing by assisting in QA, QC and risk management. Educate and gain buy-in from key stakeholders concerning the utilization of process to ensure appropriate execution. • Manage capacity on multiple internal partner team backlogs to ensure marketing development tasks are executed within desired go-to-market timelines. • Guide the organization through change, flawlessly executing processes improvements and new initiatives that improve business efficiency and drive results. • Create and modify processes while collaborating with leadership to influence results that have a direct impact on the company’s bottom line. Show less



Virginia Wesleyan University

• United States
• Higher Education
• 200 - 300 Employee

• Director of Corporate and Parent Relations and Coordinator of the Marlin Athletic Fund

  • Sep 2019 - Oct 2021

  Virginia Beach, Virginia • Strategic plan development for various leadership councils of the University and The Marlin Athletic Fund, and overall responsibility for related growth, goals, execution, and reporting • Develop strategy, administration, programming, donor communications, and recognition plans • Generates all correspondence and personalized communications for corporate and parent relations to include direct mail for acquisition and retention, email communications, newsletter, website content, social… Show more • Strategic plan development for various leadership councils of the University and The Marlin Athletic Fund, and overall responsibility for related growth, goals, execution, and reporting • Develop strategy, administration, programming, donor communications, and recognition plans • Generates all correspondence and personalized communications for corporate and parent relations to include direct mail for acquisition and retention, email communications, newsletter, website content, social media posts, presentations, and eCommerce sites • Develop, finalize, and deliver proposals for university sponsorships • Cultivate relationships with community members and business partners to grow the University brand • Create and deliver innovative presentations and reports • Coordinate meetings, events, and other activities that engage the Councils in serving the campus community and its students • Identify longer-term strategies and goals for the Councils • Engage, cultivate, solicit, and steward gift from special constituencies, major gift prospects, and donors Show less



Chartway Credit Union

• United States
• Financial Services
• 300 - 400 Employee

• Marketing & Events Manager

  • Mar 2015 - Aug 2019

  Virginia Beach, VA 23462 • Execute and manage logistics and scheduling for a $2B financial organization's foundation • Coordinate and develop all marketing promotions, direct mail for acquisition and retention, newsletter content, eCommerce sites, and email campaigns for foundation • Manage production of all printed materials • Create and manage event calendar • Manage fundraising outreach to engage current and potential donors • Manage all procurement processes • Manage foundation… Show more • Execute and manage logistics and scheduling for a $2B financial organization's foundation • Coordinate and develop all marketing promotions, direct mail for acquisition and retention, newsletter content, eCommerce sites, and email campaigns for foundation • Manage production of all printed materials • Create and manage event calendar • Manage fundraising outreach to engage current and potential donors • Manage all procurement processes • Manage foundation budgets • Create original content and copy for website • Maintain ongoing relationships and communication with all partners, sponsors, vendors, and volunteers • Produce results for each event and make applicable recommendations for improvement

• Marketing Coordinator

  • Mar 2008 - Mar 2015

  Virginia Beach, VA • Manage traffic and productivity in a busy marketing division for a $2B organization • Establish deadlines, assign work, review the status of projects, core conversions, product migrations, and special events • Launch campaigns and marketing promotions; create marketing plans for member-facing communication channels, to include direct mail for acquisition and retention, on-hold messaging scripts, internal branch monitors, teller receipts, and statement messages • Update marketing… Show more • Manage traffic and productivity in a busy marketing division for a $2B organization • Establish deadlines, assign work, review the status of projects, core conversions, product migrations, and special events • Launch campaigns and marketing promotions; create marketing plans for member-facing communication channels, to include direct mail for acquisition and retention, on-hold messaging scripts, internal branch monitors, teller receipts, and statement messages • Update marketing division's website and intranet copy • Coordinate marketing collateral and materials needed for new branches • Organize the logistics of new branch and marketing installation, and manage logistics for grand openings • Coordinate special events • Provide headline, copy, and graphic direction for all credit union products including visual collateral, point-of-sale, promotional materials, digital messages, and feature articles • Develop strategic communication plans for collateral distribution and in-branch display • Maintain departmental budget accounting and reporting



Chartway Credit Union

• United States
• Financial Services
• 300 - 400 Employee

• Business Development Specialist

  • 2007 - 2008

  Virginia Beach, VA • Manage and develop productive corporate Select Employee Groups (SEG) and monitor credit union partnerships • Coordinate marketing and logistics for related special events • Represent the credit union at professional and community functions including trade shows, Chamber of Commerce events, and other business association events to promote the credit union's brand and increase awareness