Experience

Fearless Brand Strategy

• Australia
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2013 - Present

  Our research and brand strategy programs provide valuable insight into your industry category to help you move into an uncontested market space. We have a passion for being purpose-driven and achieving dream outcomes. Find your fearless moment at www.fearless.com.au Book in a call: https://calendly.com/peter-sandor/strategycall?month=2022-03 Our Brand Assessment Quiz and Brand Strategy Downloads and are available for FREE. These include our Customer Insight Questionnaire, Brand Value Innovation Workbook, and Brand Purpose Checklist (below). ► The Fearless Brand Strategy Process: ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Brand Essence: Tap into the heart of your brand to build a belief system that will create an internal company community that will support your brand to develop and grow. Brand Positioning: Understand where you stand in the marketplace. Leverage from a solid point of difference for your brand to achieve dream outcomes. Brand Value Innovation: Discover a new paradigm in your competitive space to make your competition irrelevant and create a blue ocean for your brand. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📞 0428 000 498 ✉ peter.sandor@fearless.com.au 🌐 www.fearless.com.au Show less



10 feet tall

• Australia
• Advertising Services
• 1 - 100 Employee

• Business Development Director

  • Sep 2010 - Oct 2013

  In my role as Business Development Director for 10 Feet Tall I spent my day strategically prospecting, developing new business opportunities, presenting credentials to new clients, developing EDM’s, personalised emails and cold calling. I relentlessly searched for new strategies, new channels and new markets to acquire new business. Achievements • Delivered significant new business wins; Mercury Marine, Changhong, Upper West Side, Hafele, Headspace, Rinnai and Yooralla. These clients have become and remain long term relationships for 10 feet tall. • Initiated numerous and ongoing new business credentials, tenders and pitch presentations and evolved various new business strategies. • Through constant prospecting and follow up I have created demand for and improved the reputation of the 10 feet tall brand amongst relevant business targets and marketing executives. Show less



Bates Asia

• Philippines

• Chief Executive Officer

  • Feb 2008 - Sep 2010

  As the CEO of Bates Asia 141 and Ogilvy Action, I had duel responsibilities; my role was to develop client relationships and continued business growth for both entities and to drive synergy, collaboration between the Bates and Ogilvy agencies. Overall my task was to improve the quality of our creative product, people and profit. As the CEO of Bates Asia 141 and Ogilvy Action, I had duel responsibilities; my role was to develop client relationships and continued business growth for both entities and to drive synergy, collaboration between the Bates and Ogilvy agencies. Overall my task was to improve the quality of our creative product, people and profit.



Bates Asia and Ogilvy Action

• Vietnam

• Chief Executive Officer Indochina

  • Jun 2006 - Feb 2008

  Based in Ho Chi Minh City Vietnam and responsible for Vietnam, Cambodia and Laos for BatesAsia and Ogilvy Action; the role was to drive business strategy, synergy, collaboration between these agencies and to guide agency Managing Directors and General Managers to grow their individual business units. My task was to improve the quality of our creative product, people, client relationships and profit. Based in Ho Chi Minh City Vietnam and responsible for Vietnam, Cambodia and Laos for BatesAsia and Ogilvy Action; the role was to drive business strategy, synergy, collaboration between these agencies and to guide agency Managing Directors and General Managers to grow their individual business units. My task was to improve the quality of our creative product, people, client relationships and profit.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Chief Executive Officer

  • Feb 1999 - Jun 2005

  As the CEO of McCann Worldgroup in Indonesia I managed six different companies each with their own general manager, each focusing on their own communication discipline and each with their own revenue target. My role was to lead them to subscribe to one vision and one consolidated goal of to working together to provide integrated end-to-end solutions to our robust and varied client base. I focused on growing each division organically by hiring and developing the best available local people with the required skill set. The McCann Worldgroup model of integrated communication companies as listed below, mirrored the global vision for all McCann Worldgroup offices. McCann Worldgroup Indonesia was number 4 in the market and consisted of 220 employees within the following discipline companies • McCann-Erickson (Advertising)• Universal McCann (Media Optimisation)• Momentum (Experiential Marketing and Activation)• MRM (Relationship Marketing)• McCann Healthcare (Medical Marketing)• Weber Shandwick (Public Relations)All discipline General Managers reported directly to me, and had individual P&L responsibility. (I was responsible for reporting a consolidated P&L’s to New York)Completed the Agency Management Seminar – The Columbia Consulting Group - Miami USA 1999 Show less

• Managing Director

  • Jun 1996 - Feb 1999

  Managing Director of a full service advertising agency of 40 people in Vietnam, during a time when this fledgling nation was only just opening up to the concept of allowing Advertising to exist as an industry. I had to develop local talent, grow existing and new business and be personally ‘hands on’ in all aspects of business: from account management to financial, legal and administrative roles. All client briefs, strategies, research, creative and media plans came through me for quality control and presentation to clients. Dealing with the local social and cultural differences I assisted my international and local clients in reaching their consumers with meaningful and relevant brand propositions that ultimately grew brand awareness, demand, and their brands and company’s top-line revenue. The McCann agency brand has since grown from strength to strength and maintained a strong client base.Completed the McCann Leadership Development Program at Princeton University USA 1997 Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Group Account Director

  • Jun 1995 - Jun 1996



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Group Account Director

  • Dec 1987 - Jun 1995