Michael Branch

Director of Software Engineering at Toggle Industries
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Contact Information
Location
Greater Seattle Area

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director of Software Engineering
      • Sep 2020 - Present
    • United Kingdom
    • Internet Marketplace Platforms
    • 700 & Above Employee
    • Staff Software Engineer
      • Jul 2017 - Sep 2020

      Deliveroo acquired Maple in May 2017. Introduced Go as a technology for building software to an engineering team that was almost exclusively using Ruby on Rails in a microservices architecture. - Developed a broad suite of mobile and web applications to support operations at Deliveroo's delivery kitchens. - Shipped the company's first public-facing GraphQL API to support the web and mobile consumer applications. Deliveroo acquired Maple in May 2017. Introduced Go as a technology for building software to an engineering team that was almost exclusively using Ruby on Rails in a microservices architecture. - Developed a broad suite of mobile and web applications to support operations at Deliveroo's delivery kitchens. - Shipped the company's first public-facing GraphQL API to support the web and mobile consumer applications.

    • Canada
    • Food and Beverage Services
    • Software Engineer
      • Sep 2016 - May 2017

      Worked on a highly-productive and self-directed technology team that values technical craftsmanship and involvement with product strategy. - Developed a high-volume email campaign system with personalization and event tracking capabilities with Go. - Built a compositing tool leveraging web technologies (nodejs, React, phantomjs) capable of generating personalized images on-demand for emails. Worked on a highly-productive and self-directed technology team that values technical craftsmanship and involvement with product strategy. - Developed a high-volume email campaign system with personalization and event tracking capabilities with Go. - Built a compositing tool leveraging web technologies (nodejs, React, phantomjs) capable of generating personalized images on-demand for emails.

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Principal Software Engineer
      • Sep 2013 - Sep 2016

      Technical lead and manager on a scaling technology team. Contributor to several different high-impact projects over 3 years, with a focus on higher standards of engineering for the front-end. - Engineering lead on the company's first consumer-facing iOS app. Included in Apple's "10 Best Apps of the Year" for 2016. - Design and led development of an API-powered responsive website with UI components and universal rendering with React. - Spoke at FutureStack15 conference in San Francisco about "The Delight and Difficulties of Universal JavaScript with React." - Contributor to the company's major e-commerce platform overhaul that powers retail point-of-sale, online store, and the iOS app. Show less

    • Senior Software Engineer
      • Dec 2012 - Sep 2013

      Front-end and back-end support of one of the busiest e-commerce sites built with Ruby on Rails. - Maintained a RESTful API that served multiple mobile native apps. - Worked with many different technologies and strategies to improve performance including memcached, Riak, and statsd. - Engineered the front and back-end for web personalization features. - Rebuilt an iOS/Android push notification system to manage messaging hundreds of thousands of users daily. Front-end and back-end support of one of the busiest e-commerce sites built with Ruby on Rails. - Maintained a RESTful API that served multiple mobile native apps. - Worked with many different technologies and strategies to improve performance including memcached, Riak, and statsd. - Engineered the front and back-end for web personalization features. - Rebuilt an iOS/Android push notification system to manage messaging hundreds of thousands of users daily.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Software Engineer
      • Jul 2010 - Dec 2012

      Design, development, and consultation with Ruby, JavaScript, PHP, ActionScript, LAMP-stack, WebGL, Objective-C for web, mobile, and desktop applications and games. - Supported a diverse set of clients, languages, and projects generally on short notice. - Quickly adapted to many different teams, in-house tools, and short deadlines. Design, development, and consultation with Ruby, JavaScript, PHP, ActionScript, LAMP-stack, WebGL, Objective-C for web, mobile, and desktop applications and games. - Supported a diverse set of clients, languages, and projects generally on short notice. - Quickly adapted to many different teams, in-house tools, and short deadlines.

    • United States
    • Graphic Design
    • Application Developer
      • Jul 2004 - Dec 2010

      Developed and maintained a variety of web applications in support of the College of Medicine faculty & students. - Design and development of a full featured web and desktop exam system. - Implemented HIPPA compliant applications working with patient and research data. Developed and maintained a variety of web applications in support of the College of Medicine faculty & students. - Design and development of a full featured web and desktop exam system. - Implemented HIPPA compliant applications working with patient and research data.

    • Greece
    • Food and Beverage Services
    • 1 - 100 Employee
    • Game Developer
      • Feb 2003 - Jul 2004

      Developed and designed mobile games for clients like Nokia using Java for embedded systems (J2ME). Developed and designed mobile games for clients like Nokia using Java for embedded systems (J2ME).

Education

  • University of Arizona
    Interdisciplinary B.F.A., Computer Science, Media Arts, and Visual Communications

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