Experience

De Koffiejongens

• Netherlands
• Food & Beverages
• 1 - 100 Employee

• Head of Marketing & E-commerce

  • Sep 2021 - Present



Vino Contadino

• Amsterdam Area

• Owner @ Vino Contadino

  • Oct 2015 - Present

  Import of exclusive wines from Piemonte, Italy. Directly from the farmers, straight to your door. Import of exclusive wines from Piemonte, Italy. Directly from the farmers, straight to your door.



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Manager Foodservice Benelux

  • Jan 2019 - Jul 2021

  • Leading the Benelux marketing team: 10 FTE (marketeers & culinary specialists)• Managing a portfolio of brands (focus: Debic) in Horeca, Bakery and Ice cream channel• Member of country leadership teams (CLT) of The Netherlands & Belgium• Owning the integrated commercial planning cycles for the NL and BE market including A&P budget, campaign & media planning, KPI setting & review• Implementation of digital transformation including: connected eco-system (based on salesforce) | customer journeys | marketing automation | social advertisement | infinite content | zero-based budgeting | lead generation• Volume turn around of no.1 Debic sku, Culinaire Original, to growth after 5y of decline• Mentor of micro battle team for new desserts initiative (lean start up approach) Show less

• Marketing Manager Debic Nederland at FrieslandCampina Foodservice

  • Mar 2018 - Dec 2018

  • Responsible for our culinary portfolio (cream, butter, desserts, fillings) for the horeca and bakery channel in the Netherlands with our brands Debic, Polderland and Campina Professional. • Leading the team of marketeers and culinary advisors (5 FTE)• Successful rebranding campaigns for local hero brands Hollandia (horeca) and Polderland (bakery) to international focus brand Debic (volume & brand awareness ix. 100 after 1 year)• B2B influencer marketing via brand ambassadors | social influencers | ID inspiration magazine Show less

• Senior Brand Manager Chocomel & Fristi Foodservice

  • Apr 2017 - Feb 2018

  • Setting strategic direction for our key consumer brand in out of home, Chocomel, by: implementing OBPPC | 0% sugar intro |digitizing OOH ‘Letters’ campaign | stop promo - start EDLP

• Trade & Brand marketeer Chocomel | Lattiz | Friesche Vlag Out-of-Home

  • Apr 2015 - Mar 2017

  • Build Lattiz in scale up phase (250 -> 1500 machines): Implement customer engagement roadmap including continuous feedback loop | Develop Coffee.Milk.Magic campaign | Build visual identity• Bring Trade Marketing in Foodservice to a higher level: implementing commercial guidelines (promo | pricing | assortment) & 360 activation (CH Steamboat @ Makro)

• Brand Manager Slankie/MonChou/Botergoud

  • Oct 2013 - Mar 2015

  • Rebranding Slankie to Milner• Successful barter-deal partnership Slankie/Vriendin

• Brand Manager MONA

  • Aug 2011 - Sep 2013

  • Initiator of successful partnership collaborations with bol.com & Greetz • ‘Kroningstoetje’ - best sold ‘orange’ product in store during coronation day• Brand redesign (red color-blocking) | NPD (Verwenyoghurt) | ATL & BTL campaigns • Most innovative brand in 2013 (GFK ‘Brand of the year’ election by consumers)



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Management trainee - Category Management

  • Jul 2009 - Jul 2011

  • Participant Unilever Future Leader Program• Various types of training like: Unilever Sales foundation course, project management, presentation skills, influencing skills, time management, etc.

• Category Insight Manager Spreads & Cooking

  • Jul 2009 - Jul 2011

  • Business monitoring | strategic analyses | Insights based on AC Nielsen & GFK• Cat man support to retailers: shelf | promotion | shopper | pricing



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing internship Honig Professional

  • Feb 2008 - Aug 2008