Albert Lam, CMRP

Founder & CEO at BrainVision Market Analytics Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Markham, Ontario, Canada, CA
Languages
  • English Full professional proficiency
  • Mandarin Full professional proficiency
  • Cantonese Full professional proficiency
Skills

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Bio

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5.0

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Chris Huby

I have worked with Albert on a multitude of projects over the last decade and he has proven to be a very detailed and knowledgeable individual who fully understands the business he is in. I look forward to working with Albert for many more years.

Medhat Mahdy

Albert is a superb analyst who is able to connect data to business strategy. He is also a values-driven individual that is always seeking ways to help others. His attention to detail is a strength that results in a high level of data integrity.

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Credentials

  • SAS Certified ADVANCED Programmer
    SAS
    Sep, 2013
    - Oct, 2024
  • SAS Certified BASE Programmer
    SAS
    Sep, 2013
    - Oct, 2024
  • Oracle Crystal Ball Certification (Introductory & Advanced)
    Oracle
    May, 2006
    - Oct, 2024
  • SPSS Decision Tree Certification (Introductory & Advanced)
    SPSS services
    Jul, 2005
    - Oct, 2024
  • CMRP (Certified Marketing Research Professional designation)
    Marketing Research and Intelligence Association
    Nov, 2004
    - Oct, 2024

Experience

  • BrainVision Market Analytics Inc
    • Canada
    • Business Consulting and Services
    • 1 - 100 Employee
    • Founder & CEO
      • Jun 2014 - Present

  • SalePointer
    • Canada
    • Advertising Services
    • CEO
      • Feb 2015 - Present

  • Christian Children's Fund of Canada
    • Canada
    • International Trade and Development
    • 1 - 100 Employee
    • Marketing & Data Analyst
      • May 2012 - Apr 2013

      Marketing Analytics, Prospect Research, List management; Managed Campaign databaseConducted list segmentation for multi-channel campaigns; Measured and conducted Campaign Pre-selection and Post analysis to meet revenue and ROI targets; Monitored & reported monthly KPI Dashboard performance; Designed and recommended new analytics measurements and performance analysis; Advised management with insights and recommendations Marketing Analytics, Prospect Research, List management; Managed Campaign databaseConducted list segmentation for multi-channel campaigns; Measured and conducted Campaign Pre-selection and Post analysis to meet revenue and ROI targets; Monitored & reported monthly KPI Dashboard performance; Designed and recommended new analytics measurements and performance analysis; Advised management with insights and recommendations

  • cbm Canada
    • Financial Services
    • Data Analyst
      • Nov 2011 - May 2012

      Created & maintained tables and reports using SQL Reporting Services; Data mining tools to generate analysis; Used SQL to manipulate data, populate tables, update existing data and delete data from tables; Managing database transactions and run SQL database queries and statistical analysis; Designed and recommended new analytics measurements and key performance; Advised management of key findings; Analyzed competitors info and provided insights to management Created & maintained tables and reports using SQL Reporting Services; Data mining tools to generate analysis; Used SQL to manipulate data, populate tables, update existing data and delete data from tables; Managing database transactions and run SQL database queries and statistical analysis; Designed and recommended new analytics measurements and key performance; Advised management of key findings; Analyzed competitors info and provided insights to management

  • World Vision Canada
    • Canada
    • Non-profit Organizations
    • 300 - 400 Employee
    • Advisory Marketing Analyst
      • Jun 2010 - Aug 2011

      Decision-based research, critical data analysis, targeting and ad hoc marketing studies & research; Increased dollar values and acquisitions via direct mails and email marketing campaigns; Carried out customer surveys research, data analysis, compiled statistical highlighted figures and presented to cross-functional departments; Provided consultation to managers and colleagues Decision-based research, critical data analysis, targeting and ad hoc marketing studies & research; Increased dollar values and acquisitions via direct mails and email marketing campaigns; Carried out customer surveys research, data analysis, compiled statistical highlighted figures and presented to cross-functional departments; Provided consultation to managers and colleagues

  • YMCA of Greater Toronto
    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Director, Research & Statistics
      • 1997 - 2008

      Designed & conducted satisfaction surveys; Problems identifiers and gap analysis in social issues such as substance abuse, youth gambling and youth peer groups studies; Predictive analysis to identify factors affecting behaviors, decisions, customer experience, and key performance measures in membership, financial, utilization, efficiency, and customer satisfaction Designed & conducted satisfaction surveys; Problems identifiers and gap analysis in social issues such as substance abuse, youth gambling and youth peer groups studies; Predictive analysis to identify factors affecting behaviors, decisions, customer experience, and key performance measures in membership, financial, utilization, efficiency, and customer satisfaction

Education

  • University of Toronto - Woodsworth College
    Graduate Diploma, Business Administration, Management
    1991 - 1993
  • University of Toronto - Victoria University
    Bachelor of Science, Statistics, Biology & Physics
    1984 - 1988

Community

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