Asst. Advertising Marketing Manager

• Sep 2022 - Present

As the Advertising Marketing Manager, I manage a team of 3 in Paid Advertising (Performance Marketing & ATL Marketing) and Non-Paid Advertising (Media Relations) for 4 brands under Emax International (Beaute Library, Curvena, Venusde, B+ Clinic).Highlights:Starting on Feb 2022, I took on an additional role in managing the company’s market share acquisition in Malay segments. I successfully scaled up the Malay customer base with a 600% increase within 3 months. By the end of 2022, I have successfully implemented several advertising strategies to ensure that our ads reach a wide audience and are correctly formatted to ensure maximum visibility and engagement. Overall, with great success, we have historically enrolled with more than 50% of the database and with a multiple of 10 times increase compared to the year 2021. Show less

Senior PR & Marketing Executive

• Nov 2019 - Dec 2022

Emax Beaute International - homegrown premium beauty & wellness brand. Develop & implement promotion plans and managing communication for brands including all BTL and ATL activities; particularly in end-to-end campaign development and implementation of all marketing initiatives for new product & services launches.

PR & Marketing Executive

• Aug 2017 - Nov 2019

Public Relations Officer

• May 2016 - Present

First started with event volunteers, then a PR specialist on a long term basis and still counting. One of the first batch of PR team in TEDXPS in developing media relations and strategizing public relations plan. Throughout the years, worked closely with the dedicated PR team, we had successfully launched TEDxPetaling Street first-ever press conference on 2016 with numerous of media coverage from MalaysiaKini, SinChew Daily, PocketTimes, Oriental Daily News Malaysia and etc. Along the journey, I've also joined the team by helping out with event planning & media planning for TEDXPS Adventure and TEDXPS annual event. Show less

Marketing Trainee (Marketing & Communication )

• Feb 2016 - May 2016

One of the best working experiences before kicking start in the industry. During the 3 months of internship, I'm positioned as Marketing & Communition intern along with International Interns from Korea, Indonesia and France. I'm working closely with Marcom department head for the execution and planning of ATL & BTL advertising and marketing, including but not limited to event planning, campaign planning, and social media content planning, and so on. Highlights throughout 3-months internship; Handling Livechat with all the various inquiries from visitors on the website & Handle reservations from LiveChat and assist with arranging bookings for the visitor. Total conversion from Livechat generated RM25K from Livechat throughout the internship period. First interns that received letter of recommendation from the Regional Director. Show less