Experience

WiteSand

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Jan 2021 - Jan 2022

  San Francisco Bay Area Acquired by Juniper Networks. WiteSand SaaS was built to fundamentally upgrade the way enterprises provision, scale, and safeguard their networks, while reducing operating expenses, removing complexity, and improving control. Employing AI to look deep into the network, monitor activity, and predict faults, it gathers signals from existing systems into an intelligent, unified interface. I created and scaled the company's marketing department, taking WiteSand from stealth mode… Show more Acquired by Juniper Networks. WiteSand SaaS was built to fundamentally upgrade the way enterprises provision, scale, and safeguard their networks, while reducing operating expenses, removing complexity, and improving control. Employing AI to look deep into the network, monitor activity, and predict faults, it gathers signals from existing systems into an intelligent, unified interface. I created and scaled the company's marketing department, taking WiteSand from stealth mode, nascent identity, and undefined product set to successful public launch with full branding and industry-leading products in customer deployments in six months. Developed new corporate identity, logo, website, videos. Built full-stack lead gen. Created media and analyst campaigns that drove coverage by Business Insider, MarketWatch, Yahoo Finance, AP, S&P Global Market Intelligence, Enterprise Strategy Group, 650 Group, and others. Show less



Tempo Automation

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Vice President, Marketing

  • Jul 2018 - Dec 2020

  San Francisco, CA At Tempo Automation, we imagined a software-driven, connected, intelligent PCBA factory that would deliver complex prototype boards within days, not weeks. So we developed the software and built the factory of the future. We pioneered Agile Hardware Development, with the speed, quality, control, and transparency that design engineers crave, making electronics development as fast and nimble as software development. Built a data-driven marketing juggernaut targeting prospects with… Show more At Tempo Automation, we imagined a software-driven, connected, intelligent PCBA factory that would deliver complex prototype boards within days, not weeks. So we developed the software and built the factory of the future. We pioneered Agile Hardware Development, with the speed, quality, control, and transparency that design engineers crave, making electronics development as fast and nimble as software development. Built a data-driven marketing juggernaut targeting prospects with laser-focused accuracy and 360° campaigns employing ABM, content marketing, social media, advertising, lead nurturing and scoring, SEO, and PR, with continuous testing and inspired creative. Created new marketing tech/lead gen/rev ops stack with Salesforce, Pardot, Conversica, LeanData, Apollo, Clearbit, Drift, Cience. Developed new website that drove 4x traffic, with 8x leap in inbound conversions, 2x time on site. Produced new media coverage with articles in major publications including Forbes, Axios, Network World, Medium, as well as trade press. Show less



InFocus

• Construction
• 1 - 100 Employee

• Chief Marketing Officer

  • Oct 2015 - Jul 2018

  San Francisco, CA Acquired by Foxconn. I led marketing for this global collaboration/UCC software and hardware brand. Corporate marketing, product marketing, channel marketing, online and display advertising, marcom, PR, social media, partner programs, trade shows, website and webstore. Creating and deploying marketing that is data-driven, deeply creative, engaging and actionable across all platforms. InFocus changed the way people connect, across the table and around the globe. From its… Show more Acquired by Foxconn. I led marketing for this global collaboration/UCC software and hardware brand. Corporate marketing, product marketing, channel marketing, online and display advertising, marcom, PR, social media, partner programs, trade shows, website and webstore. Creating and deploying marketing that is data-driven, deeply creative, engaging and actionable across all platforms. InFocus changed the way people connect, across the table and around the globe. From its inception, the company has been focused on delivering industry-leading solutions for real collaboration in business, government, and education. InFocus invented digital projection 30 years ago and has continued its leadership with Mondopad, the first all-in-one video conferencing/whiteboarding/presentation touch screen, ConX, the ultra-scalable video/data conferencing solution for mobile devices, desktops, conference rooms, executive suites, and large venues, and Canvas, the collaborative visualization solution for enterprise-wide monitoring for control rooms, desktops, and mobiles. Show less



Jupiter Systems

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Vice President, Marketing & Strategic Alliances

  • 2008 - Oct 2015

  Hayward, CA Acquired by InFocus. Expanded the company's global presence with full spectrum marketing online and offline in North America, Latin America, China, EMEA, and South Asia. Creating and managing go-to-market partnerships in the UCC, enterprise software, AV technology, telepresence, and security technology industries. Led development of game-changing UCC solution and repositioning of company to support it. Responsible for corporate and product marketing, product management, marcom… Show more Acquired by InFocus. Expanded the company's global presence with full spectrum marketing online and offline in North America, Latin America, China, EMEA, and South Asia. Creating and managing go-to-market partnerships in the UCC, enterprise software, AV technology, telepresence, and security technology industries. Led development of game-changing UCC solution and repositioning of company to support it. Responsible for corporate and product marketing, product management, marcom, PR, trade shows, market development, channel programs, and corporate partnerships for an enterprise spanning 50+ countries and many languages. Show less



REDdotBLUE

• United States
• Public Policy

• Founder & CEO

  • 2007 - 2008

  San Francisco, CA Ground-breaking non-partisan Citizen 2.0 website for Americans to engage with issues, politicians, legislation, agencies and lobbyists, as well as related charities, illuminating the connections among them. Employing public-source information and curated content from experts, advocates, and celebrities of every ideological stripe, the site and its tools were designed to provide users with unique access to the best and most relevant information and perspectives. A mix of social media… Show more Ground-breaking non-partisan Citizen 2.0 website for Americans to engage with issues, politicians, legislation, agencies and lobbyists, as well as related charities, illuminating the connections among them. Employing public-source information and curated content from experts, advocates, and celebrities of every ideological stripe, the site and its tools were designed to provide users with unique access to the best and most relevant information and perspectives. A mix of social media, real time analysis of site activity, and an active prediction market, were employed to create valuable insights into public opinion and the evolving zeitgeist for citizens, the media, and researchers. Show less



Promptu

• Hospitals and Health Care
• 1 - 100 Employee

• Senior Vice President, Telecom Products & Services

  • 2005 - 2007

  Menlo Park, CA SVP in charge of Sales, Marketing, and Business Development. Focused on developing and bringing to market voice-enabled search apps for mobile phones, as well as speech-driven location based services. Developed integrated marketing, go-to-market partners, and relationships with mobile operators and other customers in Europe and Asia. (The company was formerly known as AgileTV.)



PRISMIQ

• United States
• Computers and Electronics Manufacturing

• Vice President, Sales and Support

  • 2002 - 2005

  San Mateo, CA VP of Sales & Support for PRISMIQ. The Prismiq MediaPlayer was the first networked set top box/media player, providing access to all the video/audio/photos stored on local PCs—plus internet radio, web browsing, and IM—via the TV and stereo. In addition to local content, the MediaPlayer delivered content from the public network, using IPTV, IGMP multicast, VOD. Created retail/e-tail channels to market, as well as service provider/ISP channels, in North America, Asia, and Europe. Worked… Show more VP of Sales & Support for PRISMIQ. The Prismiq MediaPlayer was the first networked set top box/media player, providing access to all the video/audio/photos stored on local PCs—plus internet radio, web browsing, and IM—via the TV and stereo. In addition to local content, the MediaPlayer delivered content from the public network, using IPTV, IGMP multicast, VOD. Created retail/e-tail channels to market, as well as service provider/ISP channels, in North America, Asia, and Europe. Worked with service provider partners to create offerings to drive new revenues and reduce subscriber churn through the delivery of new services and content enabled by our system. I have built a career shifting between marketing and sales positions, as well as between consumer and B2B industries, believing that experience in each informs success in the other. Show less



NightFire Software

• Software Development

• Senior Vice President, Marketing and Business Development

  • 2001 - 2002

  Oakland, CA Acquired by Neustar. Ran Marketing and Corporate Strategy at NightFire, a maker of service management and network provisioning applications for communication service providers. NightFire developed and sold Operations Support System (OSS) software to telecom carriers, to automate their orders of circuits and services from other carriers. Created new products for the evolving telecom industry as operators made the move to IP and reconfigured existing offerings to increase value.… Show more Acquired by Neustar. Ran Marketing and Corporate Strategy at NightFire, a maker of service management and network provisioning applications for communication service providers. NightFire developed and sold Operations Support System (OSS) software to telecom carriers, to automate their orders of circuits and services from other carriers. Created new products for the evolving telecom industry as operators made the move to IP and reconfigured existing offerings to increase value. Developed successful sales and marketing programs, and expanded the company's business into Europe and Asia through global partnerships with major system integrators and professional services organizations. NightFire was funded by Sequoia Capital, NEA, USVP, Technology Partners, and Roda Group. Helped lead company to profitability on annual revenues of $20M. Show less



fatbubble

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Founder & CEO

  • 1999 - 2001

  San Francisco, CA fatbubble was the first social networking site, providing the tools found on social network sites today, as well as some passive sharing applications and location-based technology that has not yet been matched. With my co-founders, I developed essential social networking technology and hold a patent in the area (US 7,080,139 - "Method and apparatus for selectively sharing and passively tracking communication device experiences").



Radius (later Digital Origin)

• Vice President, Marketing

  • 1997 - 1999

  Mountain View, CA Acquired by Media 100. Led global marketing for this publicly traded leader in video editing solutions. Transformed Radius from hardware company to software company. Reworked products designed for professional market into successful retail products aimed at prosumer and aspirational home movie makers. Led complete rebranding of company, which we took private and sold to Media 100.



VTEL Corporation

• United States
• Software Development

• Director

  • 1990 - 1997

  Austin, TX & San Francisco, CA Served in several director-level positions at VTEL, a video conferencing technology company. Created new products for the health care/telemedicine market, as well as value-added reseller channels and distribution partnerships for the company's products and services. As Director - Health Care Markets, I created new products for clinical applications in telemedicine and classroom applications in medical education, and led the company's marketing efforts in this vertical. As Director -… Show more Served in several director-level positions at VTEL, a video conferencing technology company. Created new products for the health care/telemedicine market, as well as value-added reseller channels and distribution partnerships for the company's products and services. As Director - Health Care Markets, I created new products for clinical applications in telemedicine and classroom applications in medical education, and led the company's marketing efforts in this vertical. As Director - Western Region, I led a large multidisciplinary sales, field engineering and customer support organization covering 21 Western states and six Canadian provinces. During my tenure at VTEL, I was named Salesman of the Year, in recognition of outstanding contributions to the company's growth and its successful IPO. Show less