Brad Wickard
Vice President, Marketing at Huseby Global Litigation- Claim this Profile
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Bio
Experience
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Huseby Global Litigation
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United States
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Legal Services
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1 - 100 Employee
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Vice President, Marketing
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2014 - Present
Member of executive management team responsible for managing strategic marketing, including corporate branding and communication, media and public relations, new market strategic planning and development, digital branding, leading edge technology and product development, and high level business development initiatives. Specialties: M&A, develop programs with quantifiable objectives to measure results, implement and manage marketing budget. Develop market segmentation, competitive… Show more Member of executive management team responsible for managing strategic marketing, including corporate branding and communication, media and public relations, new market strategic planning and development, digital branding, leading edge technology and product development, and high level business development initiatives. Specialties: M&A, develop programs with quantifiable objectives to measure results, implement and manage marketing budget. Develop market segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, strategic planning, and revenue retention and growth. Oversee the development of new products and create product roadmap. Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.
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Vice President, Corporate and Business Development
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2006 - 2014
Member of executive management team responsible for executing corporate business development initiatives, leading a team to build and enhance leading edge market technology, and part of a team focused on development of core M&A strategy, working with leadership, CFO and COO to deploy the company’s Integration Process, both pre-closure and post-closure. Provide strategic market analysis to accelerate corporate growth.
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Lowe's Companies, Inc.
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United States
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Retail
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700 & Above Employee
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Merchandising Operations
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2005 - 2006
• Managed product lines across 7 product groups on Lowes.com, including Flooring, Building Materials, Rough Plumbing, Rough Electrical, Fashion Plumbing, Fashion Lighting. • Increased customer exposure to new and existing products • Collectively with the Lowe’s internet marketing team, initiated new online catalog development to decrease customer search time on Lowes.com. • Worked on a team to develop reporting for a new Lowe’s business solution enabling data synchronization with… Show more • Managed product lines across 7 product groups on Lowes.com, including Flooring, Building Materials, Rough Plumbing, Rough Electrical, Fashion Plumbing, Fashion Lighting. • Increased customer exposure to new and existing products • Collectively with the Lowe’s internet marketing team, initiated new online catalog development to decrease customer search time on Lowes.com. • Worked on a team to develop reporting for a new Lowe’s business solution enabling data synchronization with distributors and suppliers. This business process will deliver products, services and solutions with more efficiency, by maximizing supply chain and streamlining item processes. • Increased efficiency in Lowes.com production by creating and implementing new reporting methods. Show less • Managed product lines across 7 product groups on Lowes.com, including Flooring, Building Materials, Rough Plumbing, Rough Electrical, Fashion Plumbing, Fashion Lighting. • Increased customer exposure to new and existing products • Collectively with the Lowe’s internet marketing team, initiated new online catalog development to decrease customer search time on Lowes.com. • Worked on a team to develop reporting for a new Lowe’s business solution enabling data synchronization with… Show more • Managed product lines across 7 product groups on Lowes.com, including Flooring, Building Materials, Rough Plumbing, Rough Electrical, Fashion Plumbing, Fashion Lighting. • Increased customer exposure to new and existing products • Collectively with the Lowe’s internet marketing team, initiated new online catalog development to decrease customer search time on Lowes.com. • Worked on a team to develop reporting for a new Lowe’s business solution enabling data synchronization with distributors and suppliers. This business process will deliver products, services and solutions with more efficiency, by maximizing supply chain and streamlining item processes. • Increased efficiency in Lowes.com production by creating and implementing new reporting methods. Show less
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Education
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Clemson University
Finance -
UNC Charlotte Belk College of Business
Finance