Experience

Envie Holdings

• United States
• Marketing Services
• 1 - 100 Employee

• COO

  • Jun 2019 - Present

  Brad McDonald is the Chief Operating Officer for Envie Holdings, LLC.With over thirty years in the leisure and travel space, Brad’s operational, problem solving, and customer care insights are honed and well-tuned to the unique needs and nuances of the vacation ownership marketplace. His expertise elevates the customer experience throughout all of the Envie Holdings brands, while driving revenue, product growth, and partnership and business development activities. Brad’s experience is both wide and deep in the areas of new enterprise level product development, global loyalty and bank card programs, and subscription-based leisure and travel clubs.Having spent his entire career in the leisure travel industry, Brad was a part of senior leadership teams for Resort Condominiums International (RCI) and International Cruise & Excursions (ICE). As Head of Product Development for Wyndham Worldwide for 27 years, Brad led the development of several global products such as RCI Points and RCI Elite Rewards, bringing in over 100MM in incremental revenue annually. Most recently as a co-founder of VacationVIP, his track record of success includes driving incremental revenue and reductions in divisional cost structures; and producing a 19% CAGR in product lines for which he was responsible seven years in a row.In addition to his role in Envie Holdings, LLC, Brad is the Managing Partner in LeisureBlox LLC, the largest provider of travel through periodic payment methods.Brad holds a Bachelor of Science (BS) in Business Information Management and a Masters of Business Administration (MBA) from the Kelly School of Business, Indiana University.



VacationVIP

• Managing Partner

  • Aug 2016 - Present

  Working with a dynamic leadership team and committed financial partners to build a dynamic travel company. Currently executing a growth strategy taking a start-up from 2 people to over 50 and growing. Working with a dynamic leadership team and committed financial partners to build a dynamic travel company. Currently executing a growth strategy taking a start-up from 2 people to over 50 and growing.



SFX Preferred Resorts

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• President

  • Oct 2014 - Present



ICE Enterprise

• Sr VP, Global Strategic Business Initiatives

  • Jan 2011 - Sep 2014

  Responsible for developing a global lifestyle vertical throughout the brands of the company; focused on global golf and membership components. In partnership with Palmer brands on a worldwide basis, develop a unique and unparalleled offering in the golf/leisure segment. Responsible for developing a global lifestyle vertical throughout the brands of the company; focused on global golf and membership components. In partnership with Palmer brands on a worldwide basis, develop a unique and unparalleled offering in the golf/leisure segment.



Wyndham Destinations

• United States
• Hospitality
• 700 & Above Employee

• Senior Vice President, Alliances and Product Development

  • 1997 - 2011

  Reported to the President of RCI A leader who drove the global development of new products, new business partnerships, and operational efficiencies within existing product lines. Led a company alliance in the cruise and leisure travel segment to 12X growth over 6 years. Business executive most called upon to drive contracting and global implementation work for new mergers, alliances, and partnership salvage assignments. Delivered regional impacts throughout the global enterprise through matrixed global teams.



RCI - Resort Condominiums International

• Vice President, Business Development National Accounts

  • 1993 - 1997

  Responsible for the national accounts western region. Working as a leader of regional support teams, drove all sales and support initiatives for top tier hospitality clients. Known throughout the industry for a style emphasizing innovation, a process orientation, quality and timely support, and an aggressive get it done attitude. Philosophy of ”three wins make a right” utilized throughout all client engagements.

• Senior Manager, Technology Division

  • 1988 - 1993

  Led the company’s application development initiatives, driving significant change through the internal organization and resort affiliate locations. Led the development of an industry “EDI” which automated most aspects of RCI’s complex daily operations with Resort partners. Eliminated over 4MM dollars of annual operating costs throughout 5 global regions. Known throughout the company for driving change vs. simply delivering projects.



The Limited

• United States
• Retail
• 500 - 600 Employee

• Senior Project Manager

  • 1985 - 1988

  Responsible for the development of the first automated buying and purchase order reconciliation system within the company’s New York fashion buying division. The system was a overwhelming success due to its impact on the actual buying and PO striking process. Reduced the buying process by 2 days and shortened the total PO reconciliation process by over a week.Saved over a million dollars in errors during the first year of use. Responsible for the development of the first automated buying and purchase order reconciliation system within the company’s New York fashion buying division. The system was a overwhelming success due to its impact on the actual buying and PO striking process. Reduced the buying process by 2 days and shortened the total PO reconciliation process by over a week.Saved over a million dollars in errors during the first year of use.



United Presidential Insurance Company

• Programmer Analyst

  • 1985 - 1987

  Was the programmer analyst lead within the Universal policy division. Provided programing analysis and business support. Was the programmer analyst lead within the Universal policy division. Provided programing analysis and business support.



PSI (Public Service Indiana)

• Programmer

  • Sep 1984 - Sep 1985

  Worked as a application developer on the Marble Hill nuclear power project. Developed portions of the CITS module; which tracked all components used in the construction of the facility. Worked as a application developer on the Marble Hill nuclear power project. Developed portions of the CITS module; which tracked all components used in the construction of the facility.