Bradley Lipschultz
Director of Marketing at Paradigm Media- Claim this Profile
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Bio
Greg Weekley
I would like to provide a professional recommendation of Brad Lipshultz for any position which matches his work experience with the requirements of the role. During my time working with Brad at SEO, Inc., he was always a pleasure to work with and more than willing to provide assistance, guidance or instruction if needed. With respect to his interaction with clients, he was dedicated, honest and straightforward, conducting himself with the utmost professionalism and balancing the needs and requirements of the client with the available services. Furthermore, his overall understanding of the business helped drive a strategy of continual growth during a period of increasing competition. In short, SEO, Inc. can attribute a large part of its success to the sales and management efforts of Brad Lipshultz.
LinkedIn User
I worked with Brad Lipschultz at SEO Inc for a period of 2 years ending in May 2005. During that period, I had the great pleasure of seeing Brad manage the Sales team and act as chief advisor to the Owner and CEO. Brad is a hard-working self-starter who understands exactly what each project is about from the outset, and how to effectively get each handled successfully. During my two years as the Director of Engineering at SEO Inc, I cannot remember an instance in which Brad missed a major deadline and a few were even completed ahead of schedule under his direction. Brad is a resourceful, creative, and solution-oriented person who often comes up with new and innovative approaches to his assigned projects. On the interpersonal side, Brad has superior written and verbal communication skills. He gets along extremely well with staff under his supervision, as well as colleagues at his own level. Brad is highly respected, as both a person and a professional, by colleagues, employees, and clients alike. Even now, years after my time with Brad at SEO Inc, I can state that his presence, both as a person and as an exemplary employee, set a standard for me. In closing, as detailed above, based on my experience working with him, I can unreservedly recommend Brad Lipschultz to any upper level positions within any organization.
Greg Weekley
I would like to provide a professional recommendation of Brad Lipshultz for any position which matches his work experience with the requirements of the role. During my time working with Brad at SEO, Inc., he was always a pleasure to work with and more than willing to provide assistance, guidance or instruction if needed. With respect to his interaction with clients, he was dedicated, honest and straightforward, conducting himself with the utmost professionalism and balancing the needs and requirements of the client with the available services. Furthermore, his overall understanding of the business helped drive a strategy of continual growth during a period of increasing competition. In short, SEO, Inc. can attribute a large part of its success to the sales and management efforts of Brad Lipshultz.
LinkedIn User
I worked with Brad Lipschultz at SEO Inc for a period of 2 years ending in May 2005. During that period, I had the great pleasure of seeing Brad manage the Sales team and act as chief advisor to the Owner and CEO. Brad is a hard-working self-starter who understands exactly what each project is about from the outset, and how to effectively get each handled successfully. During my two years as the Director of Engineering at SEO Inc, I cannot remember an instance in which Brad missed a major deadline and a few were even completed ahead of schedule under his direction. Brad is a resourceful, creative, and solution-oriented person who often comes up with new and innovative approaches to his assigned projects. On the interpersonal side, Brad has superior written and verbal communication skills. He gets along extremely well with staff under his supervision, as well as colleagues at his own level. Brad is highly respected, as both a person and a professional, by colleagues, employees, and clients alike. Even now, years after my time with Brad at SEO Inc, I can state that his presence, both as a person and as an exemplary employee, set a standard for me. In closing, as detailed above, based on my experience working with him, I can unreservedly recommend Brad Lipschultz to any upper level positions within any organization.
Greg Weekley
I would like to provide a professional recommendation of Brad Lipshultz for any position which matches his work experience with the requirements of the role. During my time working with Brad at SEO, Inc., he was always a pleasure to work with and more than willing to provide assistance, guidance or instruction if needed. With respect to his interaction with clients, he was dedicated, honest and straightforward, conducting himself with the utmost professionalism and balancing the needs and requirements of the client with the available services. Furthermore, his overall understanding of the business helped drive a strategy of continual growth during a period of increasing competition. In short, SEO, Inc. can attribute a large part of its success to the sales and management efforts of Brad Lipshultz.
LinkedIn User
I worked with Brad Lipschultz at SEO Inc for a period of 2 years ending in May 2005. During that period, I had the great pleasure of seeing Brad manage the Sales team and act as chief advisor to the Owner and CEO. Brad is a hard-working self-starter who understands exactly what each project is about from the outset, and how to effectively get each handled successfully. During my two years as the Director of Engineering at SEO Inc, I cannot remember an instance in which Brad missed a major deadline and a few were even completed ahead of schedule under his direction. Brad is a resourceful, creative, and solution-oriented person who often comes up with new and innovative approaches to his assigned projects. On the interpersonal side, Brad has superior written and verbal communication skills. He gets along extremely well with staff under his supervision, as well as colleagues at his own level. Brad is highly respected, as both a person and a professional, by colleagues, employees, and clients alike. Even now, years after my time with Brad at SEO Inc, I can state that his presence, both as a person and as an exemplary employee, set a standard for me. In closing, as detailed above, based on my experience working with him, I can unreservedly recommend Brad Lipschultz to any upper level positions within any organization.
Greg Weekley
I would like to provide a professional recommendation of Brad Lipshultz for any position which matches his work experience with the requirements of the role. During my time working with Brad at SEO, Inc., he was always a pleasure to work with and more than willing to provide assistance, guidance or instruction if needed. With respect to his interaction with clients, he was dedicated, honest and straightforward, conducting himself with the utmost professionalism and balancing the needs and requirements of the client with the available services. Furthermore, his overall understanding of the business helped drive a strategy of continual growth during a period of increasing competition. In short, SEO, Inc. can attribute a large part of its success to the sales and management efforts of Brad Lipshultz.
LinkedIn User
I worked with Brad Lipschultz at SEO Inc for a period of 2 years ending in May 2005. During that period, I had the great pleasure of seeing Brad manage the Sales team and act as chief advisor to the Owner and CEO. Brad is a hard-working self-starter who understands exactly what each project is about from the outset, and how to effectively get each handled successfully. During my two years as the Director of Engineering at SEO Inc, I cannot remember an instance in which Brad missed a major deadline and a few were even completed ahead of schedule under his direction. Brad is a resourceful, creative, and solution-oriented person who often comes up with new and innovative approaches to his assigned projects. On the interpersonal side, Brad has superior written and verbal communication skills. He gets along extremely well with staff under his supervision, as well as colleagues at his own level. Brad is highly respected, as both a person and a professional, by colleagues, employees, and clients alike. Even now, years after my time with Brad at SEO Inc, I can state that his presence, both as a person and as an exemplary employee, set a standard for me. In closing, as detailed above, based on my experience working with him, I can unreservedly recommend Brad Lipschultz to any upper level positions within any organization.
Credentials
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Klaviyo Product Certificate
KlaviyoSep, 2022- Sep, 2024 -
SMS Strategy Certificate
KlaviyoSep, 2022- Sep, 2024 -
Google Analytics
GoogleFeb, 2015- Sep, 2024 -
Pragmatic Marketing Certified – Level II (PMC-II)
Pragmatic Marketing
Experience
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Paradigm Media
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United States
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E-Learning Providers
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Director of Marketing
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Jan 2022 - Present
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NuZee, Inc.
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United States
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Food and Beverage Services
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1 - 100 Employee
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Director of Marketing
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Apr 2019 - Oct 2020
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Coffee Blenders
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United States
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Food and Beverage Services
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1 - 100 Employee
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Director of Marketing
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Apr 2019 - Oct 2020
Provided strategic and tactical leadership for marketing plan development, implementation, and optimization of campaigns across various digital channels including search, social, influencer, and display marketing. Implemented B2b marketing strategies for lead generation for the coffee co-packing business and acted as product manager for strategy and marketing of 3 direct to consumer coffee brands. • Managed Amazon Seller Central and Vendor Central for direct-to-consumer… Show more Provided strategic and tactical leadership for marketing plan development, implementation, and optimization of campaigns across various digital channels including search, social, influencer, and display marketing. Implemented B2b marketing strategies for lead generation for the coffee co-packing business and acted as product manager for strategy and marketing of 3 direct to consumer coffee brands. • Managed Amazon Seller Central and Vendor Central for direct-to-consumer products. • Increased Amazon sales every quarter achieving annual revenue growth of 1,535%. Show less Provided strategic and tactical leadership for marketing plan development, implementation, and optimization of campaigns across various digital channels including search, social, influencer, and display marketing. Implemented B2b marketing strategies for lead generation for the coffee co-packing business and acted as product manager for strategy and marketing of 3 direct to consumer coffee brands. • Managed Amazon Seller Central and Vendor Central for direct-to-consumer… Show more Provided strategic and tactical leadership for marketing plan development, implementation, and optimization of campaigns across various digital channels including search, social, influencer, and display marketing. Implemented B2b marketing strategies for lead generation for the coffee co-packing business and acted as product manager for strategy and marketing of 3 direct to consumer coffee brands. • Managed Amazon Seller Central and Vendor Central for direct-to-consumer products. • Increased Amazon sales every quarter achieving annual revenue growth of 1,535%. Show less
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Director of Digital Marketing
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Jul 2017 - Dec 2018
Responsible for paid media strategy for lead generation and nurturing, amplifying the company’s content, building highly targeted audiences, and promoting events including webinars. • Managed and optimized all paid media campaigns on Google, Facebook, and LinkedIn • Implemented analytics and marketing attribution using Google Analytics and Bizible • Developed professional services process and grew client base from zero to over 50 customers Responsible for paid media strategy for lead generation and nurturing, amplifying the company’s content, building highly targeted audiences, and promoting events including webinars. • Managed and optimized all paid media campaigns on Google, Facebook, and LinkedIn • Implemented analytics and marketing attribution using Google Analytics and Bizible • Developed professional services process and grew client base from zero to over 50 customers
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OneRoof Energy, Inc.
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United States
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Renewable Energy Semiconductor Manufacturing
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1 - 100 Employee
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Senior Marketing Manager
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Jul 2015 - Jan 2017
Directed marketing strategy for the design, development, and implementation of digital marketing, brand management, lead generation, and customer experience initiatives. Planned and optimized the performance of all customer acquisition campaigns including search, social ads, email marketing, and display advertising campaigns. Residential solar financing company that sells solar energy systems directly to homeowners and provides an end-to-end solar sales technology platform to partner… Show more Directed marketing strategy for the design, development, and implementation of digital marketing, brand management, lead generation, and customer experience initiatives. Planned and optimized the performance of all customer acquisition campaigns including search, social ads, email marketing, and display advertising campaigns. Residential solar financing company that sells solar energy systems directly to homeowners and provides an end-to-end solar sales technology platform to partner companies. Show less Directed marketing strategy for the design, development, and implementation of digital marketing, brand management, lead generation, and customer experience initiatives. Planned and optimized the performance of all customer acquisition campaigns including search, social ads, email marketing, and display advertising campaigns. Residential solar financing company that sells solar energy systems directly to homeowners and provides an end-to-end solar sales technology platform to partner… Show more Directed marketing strategy for the design, development, and implementation of digital marketing, brand management, lead generation, and customer experience initiatives. Planned and optimized the performance of all customer acquisition campaigns including search, social ads, email marketing, and display advertising campaigns. Residential solar financing company that sells solar energy systems directly to homeowners and provides an end-to-end solar sales technology platform to partner companies. Show less
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General Manager
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Oct 2013 - Jan 2015
Boutique performance digital marketing agency and ad tech platform focused programmatic display advertising, retargeting, search engine marketing (SEM), social media advertising, and web design. Directed all facets of the agency including sales, HR, accounting, and account strategy for client’s digital marketing programs. Directed the Account Management and media buying teams while developing strategies for client campaigns and account growth opportunities. • Recruited and hired new… Show more Boutique performance digital marketing agency and ad tech platform focused programmatic display advertising, retargeting, search engine marketing (SEM), social media advertising, and web design. Directed all facets of the agency including sales, HR, accounting, and account strategy for client’s digital marketing programs. Directed the Account Management and media buying teams while developing strategies for client campaigns and account growth opportunities. • Recruited and hired new account team and media buyers • Directed agency to its highest revenue year in history. • Increased programmatic display revenue by 200%. Show less Boutique performance digital marketing agency and ad tech platform focused programmatic display advertising, retargeting, search engine marketing (SEM), social media advertising, and web design. Directed all facets of the agency including sales, HR, accounting, and account strategy for client’s digital marketing programs. Directed the Account Management and media buying teams while developing strategies for client campaigns and account growth opportunities. • Recruited and hired new… Show more Boutique performance digital marketing agency and ad tech platform focused programmatic display advertising, retargeting, search engine marketing (SEM), social media advertising, and web design. Directed all facets of the agency including sales, HR, accounting, and account strategy for client’s digital marketing programs. Directed the Account Management and media buying teams while developing strategies for client campaigns and account growth opportunities. • Recruited and hired new account team and media buyers • Directed agency to its highest revenue year in history. • Increased programmatic display revenue by 200%. Show less
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SEO Inc.
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United States
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Advertising Services
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500 - 600 Employee
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Chief Operating Officer
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Sep 2006 - Mar 2013
A leading digital marketing agency specializing in SEO, paid search, WordPress and Drupal development, and social media marketing, with a worldwide client base including SC Johnson, Jacuzzi Brands, Tacori, Entrepreneur Magazine, Teleflora, & Sandals Promoted during a time of transition to assume management of all departments responsible for client acquisition, delivery of services to our clients, and client retention. In addition to managing the delivery of services, I also assumed many… Show more A leading digital marketing agency specializing in SEO, paid search, WordPress and Drupal development, and social media marketing, with a worldwide client base including SC Johnson, Jacuzzi Brands, Tacori, Entrepreneur Magazine, Teleflora, & Sandals Promoted during a time of transition to assume management of all departments responsible for client acquisition, delivery of services to our clients, and client retention. In addition to managing the delivery of services, I also assumed many of the operations and cost control responsibilities ranging from office leasing, insurance, vendor negotiations, and HR compliance. • Restructured PPC department leading to a 1,000% increase in revenues in 2012 • Completed rebranding of company and website increasing conversion rate by 50% • Guided company to maintain consistent growth and become Inc 500 Honoree • Developed new services to adapt to growing demand for social media marketing
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Vice President of Sales
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Oct 2002 - Sep 2006
Responsible for building and managing the Sales and Account Management teams. Conducted competitive research and developed sales processes, sales and marketing materials, and strategies. Regular functions included development of compensation plans, setting quotas, conducting pipeline reviews, coaching, hiring and training new team members, and executive calls with top sales prospects. • Increased average monthly sales from $50k per month to $500K per month • Grew the sales team by… Show more Responsible for building and managing the Sales and Account Management teams. Conducted competitive research and developed sales processes, sales and marketing materials, and strategies. Regular functions included development of compensation plans, setting quotas, conducting pipeline reviews, coaching, hiring and training new team members, and executive calls with top sales prospects. • Increased average monthly sales from $50k per month to $500K per month • Grew the sales team by 333% in 2 years • Implemented CRM and sales force automation tools and processes • Created Account Management department doubling client retention
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Sales & Business Development Manager
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Mar 2002 - Aug 2002
Developed sales tools and presentations, marketing collateral, and lead product management for sales department. Set up government channel with pilot programs for agencies including DEA, FBI, INS, and Voice of America. Established OEM contracts to sell services to F500 companies like Delta Airlines. Created direct marketing campaigns for government and law enforcement. • Closed the company's first government contract for $200,000 with Voice of America for privacy services in China. •… Show more Developed sales tools and presentations, marketing collateral, and lead product management for sales department. Set up government channel with pilot programs for agencies including DEA, FBI, INS, and Voice of America. Established OEM contracts to sell services to F500 companies like Delta Airlines. Created direct marketing campaigns for government and law enforcement. • Closed the company's first government contract for $200,000 with Voice of America for privacy services in China. • Increased B2B and B2G sales pipeline from zero to several hundred thousand dollars • Negotiated reseller contracts and listed services on federal GSA contract Show less Developed sales tools and presentations, marketing collateral, and lead product management for sales department. Set up government channel with pilot programs for agencies including DEA, FBI, INS, and Voice of America. Established OEM contracts to sell services to F500 companies like Delta Airlines. Created direct marketing campaigns for government and law enforcement. • Closed the company's first government contract for $200,000 with Voice of America for privacy services in China. •… Show more Developed sales tools and presentations, marketing collateral, and lead product management for sales department. Set up government channel with pilot programs for agencies including DEA, FBI, INS, and Voice of America. Established OEM contracts to sell services to F500 companies like Delta Airlines. Created direct marketing campaigns for government and law enforcement. • Closed the company's first government contract for $200,000 with Voice of America for privacy services in China. • Increased B2B and B2G sales pipeline from zero to several hundred thousand dollars • Negotiated reseller contracts and listed services on federal GSA contract Show less
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Enterprise Account Executive
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Jan 1997 - Nov 2001
Promoted from inside sales to the federal account team after consistently overachieved assigned quarterly quotas. Prospected for new business and increase size of existing named accounts. Consulted with account’s leadership and engineering teams to determine risk points and identify opportunities for improved network performance. Collaborate with sales engineers to determine technical requirements and craft presentations for a complex product technical product line using a consultative sales… Show more Promoted from inside sales to the federal account team after consistently overachieved assigned quarterly quotas. Prospected for new business and increase size of existing named accounts. Consulted with account’s leadership and engineering teams to determine risk points and identify opportunities for improved network performance. Collaborate with sales engineers to determine technical requirements and craft presentations for a complex product technical product line using a consultative sales approach. • President’s Club 1999, 2000, 2001 • Awarded Field Sales Rep of the Quarter in Q4 2000 • Closed $1 Million deal Q4 2000 (1 of 2 $1 million deals in business unit that year) Show less Promoted from inside sales to the federal account team after consistently overachieved assigned quarterly quotas. Prospected for new business and increase size of existing named accounts. Consulted with account’s leadership and engineering teams to determine risk points and identify opportunities for improved network performance. Collaborate with sales engineers to determine technical requirements and craft presentations for a complex product technical product line using a consultative sales… Show more Promoted from inside sales to the federal account team after consistently overachieved assigned quarterly quotas. Prospected for new business and increase size of existing named accounts. Consulted with account’s leadership and engineering teams to determine risk points and identify opportunities for improved network performance. Collaborate with sales engineers to determine technical requirements and craft presentations for a complex product technical product line using a consultative sales approach. • President’s Club 1999, 2000, 2001 • Awarded Field Sales Rep of the Quarter in Q4 2000 • Closed $1 Million deal Q4 2000 (1 of 2 $1 million deals in business unit that year) Show less
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Education
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1988 - 1993
Arizona State University
Bachelor of Science, Finance -
1989 - 1990
University of Arizona
Community
