Experience

Riyadh Air | طيران الرياض

• Saudi Arabia
• Airlines and Aviation
• 100 - 200 Employee

• Vice President Global Communications

  • Jun 2023 - Present



Qatar Airways

• Qatar
• Airlines and Aviation
• 700 & Above Employee

• Vice President Corporate Communications

  • Feb 2019 - Jun 2023

  Responsibility for developing the QR Group communication strategy plus the development, integration, and implementation of a broad range of corporate communications initiatives through public relations, social media and events activations. Responsibility for developing the QR Group communication strategy plus the development, integration, and implementation of a broad range of corporate communications initiatives through public relations, social media and events activations.



Dubai Department of Economy and Tourism

• United Arab Emirates
• Government Administration
• 700 & Above Employee

• Director, PR & Communications

  • Aug 2016 - Feb 2019

  Oversee and direct the implementation of DTCM’s Communications strategy through various public and private media outlets, stakeholders, industry partners, trade and influencers in order to promote Dubai’s image as a leading tourist destination in line with DTCM’s tourism vision, strategy and brand image. Manage destination communication activities in overseas markets and provide guidance to ensure the effective delivery of global campaigns throughout the network, positioning Dubai as a… Show more Oversee and direct the implementation of DTCM’s Communications strategy through various public and private media outlets, stakeholders, industry partners, trade and influencers in order to promote Dubai’s image as a leading tourist destination in line with DTCM’s tourism vision, strategy and brand image. Manage destination communication activities in overseas markets and provide guidance to ensure the effective delivery of global campaigns throughout the network, positioning Dubai as a leading tourism and commerce destination Show less Oversee and direct the implementation of DTCM’s Communications strategy through various public and private media outlets, stakeholders, industry partners, trade and influencers in order to promote Dubai’s image as a leading tourist destination in line with DTCM’s tourism vision, strategy and brand image. Manage destination communication activities in overseas markets and provide guidance to ensure the effective delivery of global campaigns throughout the network, positioning Dubai as a… Show more Oversee and direct the implementation of DTCM’s Communications strategy through various public and private media outlets, stakeholders, industry partners, trade and influencers in order to promote Dubai’s image as a leading tourist destination in line with DTCM’s tourism vision, strategy and brand image. Manage destination communication activities in overseas markets and provide guidance to ensure the effective delivery of global campaigns throughout the network, positioning Dubai as a leading tourism and commerce destination Show less



American Airlines

• United States
• Airlines and Aviation
• 700 & Above Employee

• Director, Communications EMEA & Asia-Pacific

  • Sep 2011 - Jul 2016

  Responsible for American's corporate communications and public relations across Europe, Middle East, Africa and Asia-Pacific plus former responsibility for New York international comms and strategic partnerships and alliances. Specific day to day responsibility includes UK & Ireland, France, Belgium, Germany, Finland, Switzerland, Spain and Italy in mainland Europe plus Australia, China, Japan, New Zealand, Hong Kong, South Korea plus India. Responsible for American's corporate communications and public relations across Europe, Middle East, Africa and Asia-Pacific plus former responsibility for New York international comms and strategic partnerships and alliances. Specific day to day responsibility includes UK & Ireland, France, Belgium, Germany, Finland, Switzerland, Spain and Italy in mainland Europe plus Australia, China, Japan, New Zealand, Hong Kong, South Korea plus India.



Travel PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Director

  • Oct 2005 - Aug 2011



Icelandair

• Iceland
• Airlines and Aviation
• 700 & Above Employee

• PR Manager

  • Jan 2001 - Sep 2005

  Worked as PR Manager UK & Ireland during a period of unprecedented growth for Iceland as a destination and Icelandair as a company. Worked as PR Manager UK & Ireland during a period of unprecedented growth for Iceland as a destination and Icelandair as a company.



Aer Lingus

• Ireland
• Airlines and Aviation
• 700 & Above Employee

• Corporate Affairs Executive

  • Jan 2000 - Dec 2000