Bradley de Wet
Head of Operations at iExcel- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
Topline Score
Bio
Phil Walker
Bradley is a one-man powerhouse. He's clever, committed, determined and smart. He asks superb questions and is not afraid to experiment (which means potentially learning from failures). He's not scared of the hustle and it's pretty clear he's going to stack success on success. If you have a chance to work with Bradley, you'd better snatch it up pretty quick. I imagine there will soon be a line...
Tony Cappaert
Bradley's one of those people that eats, sleeps, and breathes the company's mission. He was originally one of the top performers on our sales team, but we both realized his passion was in helping customers be more successful; we promoted him into a customer success role, where he time and again helped us build out new systems and ways in which to drive significant value to (and revenue from) our customers. He was always willing to do whatever was necessary to make Contactually successful, and went above and beyond for our customers and his teammates!
Phil Walker
Bradley is a one-man powerhouse. He's clever, committed, determined and smart. He asks superb questions and is not afraid to experiment (which means potentially learning from failures). He's not scared of the hustle and it's pretty clear he's going to stack success on success. If you have a chance to work with Bradley, you'd better snatch it up pretty quick. I imagine there will soon be a line...
Tony Cappaert
Bradley's one of those people that eats, sleeps, and breathes the company's mission. He was originally one of the top performers on our sales team, but we both realized his passion was in helping customers be more successful; we promoted him into a customer success role, where he time and again helped us build out new systems and ways in which to drive significant value to (and revenue from) our customers. He was always willing to do whatever was necessary to make Contactually successful, and went above and beyond for our customers and his teammates!
Phil Walker
Bradley is a one-man powerhouse. He's clever, committed, determined and smart. He asks superb questions and is not afraid to experiment (which means potentially learning from failures). He's not scared of the hustle and it's pretty clear he's going to stack success on success. If you have a chance to work with Bradley, you'd better snatch it up pretty quick. I imagine there will soon be a line...
Tony Cappaert
Bradley's one of those people that eats, sleeps, and breathes the company's mission. He was originally one of the top performers on our sales team, but we both realized his passion was in helping customers be more successful; we promoted him into a customer success role, where he time and again helped us build out new systems and ways in which to drive significant value to (and revenue from) our customers. He was always willing to do whatever was necessary to make Contactually successful, and went above and beyond for our customers and his teammates!
Phil Walker
Bradley is a one-man powerhouse. He's clever, committed, determined and smart. He asks superb questions and is not afraid to experiment (which means potentially learning from failures). He's not scared of the hustle and it's pretty clear he's going to stack success on success. If you have a chance to work with Bradley, you'd better snatch it up pretty quick. I imagine there will soon be a line...
Tony Cappaert
Bradley's one of those people that eats, sleeps, and breathes the company's mission. He was originally one of the top performers on our sales team, but we both realized his passion was in helping customers be more successful; we promoted him into a customer success role, where he time and again helped us build out new systems and ways in which to drive significant value to (and revenue from) our customers. He was always willing to do whatever was necessary to make Contactually successful, and went above and beyond for our customers and his teammates!
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Credentials
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Professional Scrum Master I
Scrum.orgMay, 2020- Sep, 2024 -
Business Development Foundations
LinkedInApr, 2020- Sep, 2024 -
Product Management: Customer Development
LinkedInOct, 2019- Sep, 2024 -
UX Research: Lean Experimentation
LinkedInOct, 2019- Sep, 2024 -
Agile Software Development
LinkedInSep, 2019- Sep, 2024 -
Organizational Learning and Development
LinkedInMay, 2019- Sep, 2024 -
LinkedIn Marketing Strategy
LinkedInNov, 2022- Sep, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInSep, 2022- Sep, 2024 -
Backlink Management
SemrushSep, 2022- Sep, 2024 -
Keyword Research
SemrushSep, 2022- Sep, 2024 -
Local SEO
SemrushSep, 2022- Sep, 2024 -
Mobile SEO
SemrushSep, 2022- Sep, 2024 -
SEO Fundamentals
SemrushSep, 2022- Sep, 2024 -
Technical SEO
SemrushSep, 2022- Sep, 2024
Experience
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iExcel
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Botswana
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E-Learning Providers
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Head of Operations
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Jul 2021 - Present
Objective: Brought on as employee #1 at iExcel for the purpose of scaling a digital marketing agency through building operational infrastructure. Primary areas of responsibility are People Ops, Finance, and Scrum Master.Results:-Obtained $100,000 loan to invest in building operational infrastructure-Created and documented contractor recruiting, hiring, onboarding, and off-boarding processes-Responsible for all finances including payment of contractors, invoicing of clients, tracking of contractor hours and tax compliance-Implemented scrum and agile, served as Scrum Master, and managed team of 8 part-time contractors to execute digital marketing services for 8 clients
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Tasting Club
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United States
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Technology, Information and Internet
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CEO and Founder
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Jun 2019 - Jul 2022
Built a two sided marketplace for craft food and beverage vendors to sell and host virtual tasting experiences in a custom video conference tool for groups of friends and coworkers using no-code platform Bubble.io.-Conducted 50+ customer discovery interviews-Built an MVP with Bubble.io-Recruited a technical cofounder to take over product-Acquired 8 beta testing wineries and distilleries-Conducted full tests of the platform-Pivoted business several times before closing due to lack of traction and growth
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FiscalNote
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United States
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Technology, Information and Media
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300 - 400 Employee
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Enterprise Client Success Manager
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Jan 2021 - Jun 2021
-Onboarded and trained enterprise clients (1 billion+ annual revenue) to use the FiscalNote's public affairs legislative monitoring system -Took feedback on legislative issues critical to clients' success and tailored the platform to alert them to introduced legislation at the local, state, and federal level-Arranged and imported existing client data needed for launching platform to groups of users -Onboarded and trained enterprise clients (1 billion+ annual revenue) to use the FiscalNote's public affairs legislative monitoring system -Took feedback on legislative issues critical to clients' success and tailored the platform to alert them to introduced legislation at the local, state, and federal level-Arranged and imported existing client data needed for launching platform to groups of users
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Virginia Tech
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United States
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Higher Education
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700 & Above Employee
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Program Coordinator
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May 2018 - Aug 2020
Objective:Redesign a well funded but struggling undergraduate program to prepare students for the working world in ways traditional academic classes do not using innovative experiential learning methodsResults-Created a 1 credit undergraduate pilot course in 2 months that included interdisciplinary consulting projects conducted for companies in the DC area-Obtained partnerships with 5 companies for the program that submitted work projects for students-Executed a showcase event at the Virginia Tech Research Center in Arlington Virginia where students pitched their final projects to all the programs partners in person-Redesigned program to be a wholistic sophomore and junior year experience with 1 credit classes in each semester-Executed an iScholars launch marketing campaign that converted to 170 student applications
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Contactually
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United States
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Software Development
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1 - 100 Employee
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Customer Success Manager
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Oct 2017 - Apr 2018
ResponsibilitiesOnboard and reduce the churn of a portfolio of SMB accountsDevelop a premium service product to take to marketSell a the new premium product developedService the premium productResultsCreated a new product that included premium service/consulting with at a %500 increase in pricePitched, sold, and proved market demand for the product with one on one calls and webinar salesDelivered the product to a group of 15 customers with weekly calls, consulting, and VA assistanceResulted in $90,000 in recurring revenue and a major improvement to the LTV:CAC ratio
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Customer Onboarding Manager
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Sep 2016 - Sep 2017
Responsible for reducing subscription churn for 100 new individual subscribing customers a month through the first 30/60/90 days of the customer journeyCrafted and managing a highly prescriptive onboarding process entailing 1 on 1 and webinar screen demos as well as content implementation and account customizationResultsIncreased lifetime value of customers by $720 in annual recurring revenue during my first 6 monthsGrew onboarding team to 3 full time employeesSuccessful executed onboarding with 70% of new customers week over week
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Senior Inside Sales Account Executive
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Jun 2016 - Sep 2016
-Managed a pipeline of 300 inbound SMB leads a month with Salesforce CRM -Averaged 50 appointments set per week and 35 run per week using screen share demo tools-Consistently exceeded goals of $37,000 churn adjusted ARR (60 seats) per month -Closed $318,000 in adjust ARR-Managed a pipeline of 300 inbound SMB leads a month with Salesforce CRM -Averaged 50 appointments set per week and 35 run per week using screen share demo toolsConsistently exceeded goals of $37,000 churn adjusted ARR (60 seats) per month Closed $318,000 in adjust ARR
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Talent Acquisition Specialist
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Dec 2015 - Jun 2016
-Assessed, bought, and implement an applicant tracking system-Managed hiring processes for Product, Sales, Customer Success, and Marketing-Partnered with executives to drive ownership and accountability for hiring-Reviewed all incoming resumes, executed 30+ screenings a week, scheduled interviews for hiring teams, facilitated hiring meetings-Implemented situational and behavioral based standard interviewing processes for more accurate assessment of talent-Drove 22 new hires to completion-Created an automated hiring offer review process
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Inside Sales Account Executive
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Nov 2014 - Dec 2015
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Growth Consulting
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Sweden
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Business Consulting and Services
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Owner
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Aug 2014 - Nov 2014
Consultant in student affairs dedicated to helping student organization and universities improve the student experience. Services offered included: -Educational student programming-Student organization and community culture analysis-Dedicated student organization development-Volunteer training Consultant in student affairs dedicated to helping student organization and universities improve the student experience. Services offered included: -Educational student programming-Student organization and community culture analysis-Dedicated student organization development-Volunteer training
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Drum Networks
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China
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Chief Prototyper
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Jun 2014 - Aug 2014
-Self taught prototyping using Axure -Delivered a prototype of a proposed web application for founders of a technology start up-Advised founders on best practices related to entrepreneurial web development -Self taught prototyping using Axure -Delivered a prototype of a proposed web application for founders of a technology start up-Advised founders on best practices related to entrepreneurial web development
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Beta Theta Pi
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United States
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Civic and Social Organizations
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200 - 300 Employee
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Development Coordinator
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May 2013 - May 2014
Onsite project leader responsible for developing a sustainable, 100 man student organization at Florida State University in one year. Objectives of the job include:-Recruit, train, coach, and support a team of 10 advisors-Lead a five person team to recruit 80+ students-Educate, train, coach, and support new members to operate the organization-Develop a positive organizational culture with significant experiences and events
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Leadership Consultant
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Jun 2011 - May 2013
Traveling consultant responsible for impacting KPIs at member organizations with onsite education and training for members and volunteers. Job responsibilities and results produced included:-Consulted for a region of 1200+ members and volunteers encompassing University of Denver, Colorado State, Colorado School of Mines, Kansas, Kansas State, Wichita State, Oklahoma, Oklahoma State, TCU, Texas at Arlington, SMU, Texas A&M, Texas A&M-Corpus Christi, and Arkansas.-Increased membership from 900 to 1100 in two years-Increased GPA from 3.045 to 3.124-Increased leadership development programing participation from 133 to 148-Served as a branch development team member at TCU, recruiting 77 men, and Arkansas, recruiting 93 men-Coached and trained a volunteer core of 200+ existing and new volunteers
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BackOffice Associates
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Media Intern
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Jun 2010 - Aug 2010
Hired as an intern to film and edit a creative short film for internal and sales purposes describing the services and products of BackOffice Associates. Hired as an intern to film and edit a creative short film for internal and sales purposes describing the services and products of BackOffice Associates.
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Manager
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Jun 2009 - Aug 2009
• Organized schedules, payroll, and member service for a privately owned swimming club• Mediated conflicts between board members expectations and employees concerns• Created standardized expectations and professionalism for employees• Enhanced member satisfaction and the clubs reputation with patrons • Organized schedules, payroll, and member service for a privately owned swimming club• Mediated conflicts between board members expectations and employees concerns• Created standardized expectations and professionalism for employees• Enhanced member satisfaction and the clubs reputation with patrons
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Education
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Virginia Tech
B.A., Communications