Experience

PrettyLittleThing.com

• United Kingdom
• Retail Apparel and Fashion
• 400 - 500 Employee

• Marketing Manager

  • Sep 2022 - Present

  • Main point of contact for the wider marketing team supporting the business in its promotional strategy considering any key shopping dates across all sites (UK, IRE, AUS, USA, FR, MENA, CA) and across all devices (Desktop, Mobile & App).• Ensuring key promotions are clearly communicated throughout the website, meeting the businesses KPI’s: driving sales, conversion, and customer retention. • Management of all websites ensuring they are up to date with the latest trends, product pushes and seasonality.• Streamlining and managing all internal processes across the Operational team growing a team of 3 to 10 alongside my Head of Marketing Operations.• Budget management and reporting on a weekly/month basis across the entire marketing department. • Responsible for training and developing a team of 10 ensuring we reach department’s objectives.• Managing the marketing promotional and campaign calendar to drive brand awareness, increase traffic and sales, across product and key campaign launches in fashion, beauty, and homeware.• Responsible for the booking of all above the line media such as OOH and TV across all markets.• Managing and overseeing all 3rd party partnerships including BNPL vendors the most valuable the Boohoo Group work with.• Working with the wider I.T/U.X teams on continuously improving the user journey across all devices.• Manage the process of inserts and samples within UK PLT parcels working with a 3rd Party Sampling Agency generating a significant incremental revenue. • Heading up student marketing activity. Over the past 6 years I have managed the hugely successful sample sales across the UK which not only raised approx. £60k+ for numerous charities but drove brand awareness. Show less

• Assistant Marketing Manager

  • Oct 2021 - Sep 2022

• Senior Marketing Executive

  • Jan 2020 - Oct 2021

• International Marketing Executive

  • Apr 2019 - Jan 2020

• International Marketing Assistant

  • Jan 2018 - Jan 2020

• Visual Merchandiser & Publisher

  • Jun 2016 - Jan 2020

  • Uploading images and videos to the website• Updating the taxonomy on new products• Checking offline stock reports• Updating cross sells on bestsellers once • Add product cross sells on new products• Performing site audits to ensure a logical and positive user experience is being consistently presented to the customer.• Through effective relationships across the brand and understanding of all business needs, continually striving to identify improvements to processes for own job role.• Undertaking alternative duties within the department as dictated by business demands, work load levels and under direction of Senior E-Commerce Executive and other managers.• Check competitor activity (homepage & New In)• Homepage & Nav site-walk to prioritize categories to be worked on.• Prioritize Shop By’s using daily GA category page views (sent over by BI).• New In/New In Clothing: list of enabled SKUs from Liv around 2.30-3pm, merch in offline collections ready to set live at 4pm. Focus on getting New In perfect, more or less copy merchandising for New In Clothing minus the shoes and accessories*• Complete all product based Trade actions• Actioning Back In Stocks (adding to category and pushing up within collections)• Clearing fragmented lines from New In collections daily• Visual Merchandising and publishing of New In at 4pm• Maintenance of all categories across UK site and AUS site if applicable• Distribution of weekly Conversion and Search Term reports to wider business (Mon)• Homepage update prep (UK & AUS sites) (Mon)• Checking the visual merchandising of the site and pulling relevant product for promo categories etc. Show less



TOPSHOP TOPMAN

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior team leader

  • Oct 2013 - May 2016

  During my time at Topshop/ Topman flagship store I grew from a sales assistant to a senior team leader, then the shoe manager. A team leader must be able to control the overall flow of the store as a support for the management team whilst being a mentor and guide for the Topshop team. I have strong communication skills and was able to motivate the team to work in the very fast environment. I managed many areas of the store within my three years there; The Topman product team, the Topshop shop floor controller and shoe manager. During my time I also became part of the Your voice team and started by myself the Well Being team for a store of over 200 people. During this time I was also part of a Fast Track Management course; only 30 people were chosen out the whole company to be part of this. This involved business meetings in London for three months learning about the management style approach, networking and carrying out management tasks. I had to be an example to the team knowing the product inside out and representing the current trends, looking for new ways to drive sales within my department and aiming to be the best store within the market place driving a world class experience. I also worked in Liverpool and Leeds flagship stores as a Deputy Brand Manager. This involved my driving my team leaders to ensure the store worked smoothly and mentored the teams to be at a high standard level before I left to go back to the Manchester store. I made sure all Kpi's were meant (sales, product replenishment, team well being, incentives) with regular contact and feedback to the area managers. Show less



Arcadia Group Ltd

• United Kingdom
• Retail
• 700 & Above Employee

• Advanced Level Team Member

  • Mar 2012 - Oct 2013

  I worked at Dorothy Perkins for a year and a half, in that time I went from being a sales assistant to an advanced level member of the team. Responsiblities of mine included: - General running on the shop floor making sure colleagues were well managed by producing team rotas, stock replenishment, visual merchandising and overall making sure the shop floor ran as efficient as possible. - I also carried out tasks in the office which were monitoring cash management, daily sales reports and feeding these back to senior members of management. - During my time there I was in charge of organising the annual Breast Cancer Awareness event where store raised over £2,000. - Becoming a spokesperson for Dorothy Perkins customer feedback within store generating interest and morale within other colleagues in order to achieve positive customer feedback online every month. Show less



Glamourous HQ

• Manchester Area, United Kingdom

• Work experience

  • Jun 2013 - Jun 2013

  For two weeks in June 2013 I did work experience at the clothing concession head quarters 'Glamorous'. My responsibilities included: - In charge of Social Media platforms such as Facebook, Twitter and Instagram. - Marketing the latest fashion Glamorous stocked on their social media outlets in order to gain followers and awareness. - Create mood boards of fashion trends worn by celebrities comparing them with the trends Glamorous promoted. - Back of house work processing orders and deliveries. - Admin work emailing other companies and brands. Show less



Chester the GiANT City

• Chester Area, United Kingdom

• Events Organsier

  • Sep 2012 - May 2013

  Roles included working in a team to create event days for the Chester GiANTS in order for various companies to focus on CSR, team building and teamwork/morale. Roles included working in a team to create event days for the Chester GiANTS in order for various companies to focus on CSR, team building and teamwork/morale.