Experience

MDIIO

• United States
• Music
• 1 - 100 Employee

• Administrative Consultant

  • Jul 2022 - Present



Justin Gray Entertainment

• Los Angeles, California, United States

• General Manager

  • Jul 2022 - Present



Yondr

• Greater Los Angeles Area

• Artist Relations Manager

  • Aug 2018 - Jan 2022

  Yondr creates global phone-free events and tours for artists and venues. My role focuses on the management of key artist & industry partnerships for this San Francisco-based start-up. • Management of multiple phone-free tours for a roster of globally renowned entertainers in music and comedy. • Outreach with artists and artist teams to ensure the successful execution of all aspects of the deal pipeline. This includes deal negotiation, sales, client management, direct oversight of the production handoff, and event actualization. • 100% client and deal retention.



Gibson Brands, Inc.

• United States
• Music
• 500 - 600 Employee

• Entertainment Relations Pro

  • Oct 2013 - Nov 2017

  Managed ROI-based relationships with entertainment industry influencers, including artists, record labels, managers, TV, film / music producers, and actors. Managed artist-related marketing needs for multiple product lines, interfacing with six instrument divisions across executive, product management / marketing, and manufacturing levels. Interacted directly with marketing team on social media initiatives, ad campaigns featuring artists, and product launches. Identified licensing opportunities to expand global brand recognition and influence, emphasizing mutually beneficial partnerships with acclaimed artists. Leveraged relationships and experience to create signature licensed products to align with brands and artists' fan base.

• Project & Events Manager - Entertainment Relations

  • Oct 2007 - Oct 2013

  Managed the leasing, build-out, and operation of a successful showroom / event space in Toronto. Conceptualized, planned and executed events to foster industry relationships, drive media presence, and create networking opportunities. Managed all budgets, vendor and sponsor relationships. Built vital connections with regional, national and international bands, as well as major global brands. Managed external brand activations across the country of Canada for high profile events such as The Juno Awards (Canada’s Grammy’s) and Canadian Country Music Awards. Structured tour logistics for the Gibson Tour Bus promo initiatives with partners such as The NHL Awards, and the 2010 Winter Olympics.



Sparks Productions

• Canada
• Media Production
• 1 - 100 Employee

• Recording Artist

  • Jan 2010 - Jan 2017

  Signed and published singer-songwriter with two commercially released albums via Sparks Music/Universal Music Canada. This was followed by an independently released EP for Bradley Arthur Maxwell. Over half a dozen tracks have been licensed as syncs on reality and documentary-based networks such as MTV, A&E and Lifetime. Signed and published singer-songwriter with two commercially released albums via Sparks Music/Universal Music Canada. This was followed by an independently released EP for Bradley Arthur Maxwell. Over half a dozen tracks have been licensed as syncs on reality and documentary-based networks such as MTV, A&E and Lifetime.



Freeman Audio Visual Canada

• Canada
• Events Services
• 100 - 200 Employee

• Audio/Visual Technician

  • Sep 2006 - Sep 2007

  Facilitated audio-visual needs for large corporations, and government institutions by programming and building detailed platforms in which presentations and meetings took place. Facilitated audio-visual needs for large corporations, and government institutions by programming and building detailed platforms in which presentations and meetings took place.