Brad Jurgensen
VP Media and Strategic Planning at Perich Advertising + Design- Claim this Profile
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Bio
Sam Meers
Brad is a media strategist. While most media people are content with negotiating contracts and assuring media runs correctly, Brad goes much further. Brad takes the time to fully understand the perspective of the media company. He comes to know their strengths, weaknesses and where opportunities may exist for new and innovative approaches. He was doing guerilla tactics before anyone new what guerilla tactics were. If you have the opportunity to work with Brad, don't pass it up. He's smart, articulate and will surprise you with solutions you would have never imagined.
Sam Meers
Brad is a media strategist. While most media people are content with negotiating contracts and assuring media runs correctly, Brad goes much further. Brad takes the time to fully understand the perspective of the media company. He comes to know their strengths, weaknesses and where opportunities may exist for new and innovative approaches. He was doing guerilla tactics before anyone new what guerilla tactics were. If you have the opportunity to work with Brad, don't pass it up. He's smart, articulate and will surprise you with solutions you would have never imagined.
Sam Meers
Brad is a media strategist. While most media people are content with negotiating contracts and assuring media runs correctly, Brad goes much further. Brad takes the time to fully understand the perspective of the media company. He comes to know their strengths, weaknesses and where opportunities may exist for new and innovative approaches. He was doing guerilla tactics before anyone new what guerilla tactics were. If you have the opportunity to work with Brad, don't pass it up. He's smart, articulate and will surprise you with solutions you would have never imagined.
Sam Meers
Brad is a media strategist. While most media people are content with negotiating contracts and assuring media runs correctly, Brad goes much further. Brad takes the time to fully understand the perspective of the media company. He comes to know their strengths, weaknesses and where opportunities may exist for new and innovative approaches. He was doing guerilla tactics before anyone new what guerilla tactics were. If you have the opportunity to work with Brad, don't pass it up. He's smart, articulate and will surprise you with solutions you would have never imagined.
Experience
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Perich Advertising + Design
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United States
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Advertising Services
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1 - 100 Employee
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VP Media and Strategic Planning
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1998 - Present
Perich Advertising + Design, Ltd.Leadership role for Perich’s proprietary brand and message development process, Adverthinking, which provides a foundation for messaging, creative development, marketing communication strategy and implementation, and media strategy.Media leadership for all agency clients. Oversee a staff of three planners who are responsible for all traditional and digital media planning and implementation.Oversee all market research projects implemented as part of Adverthinking, as well as any other market research as required by clients.Member of 4-person business development team tasked with identifying, developing relationships with, and securing new clients and associated revenue.Lead account service manager for Bank of Ann Arbor.Brand resume: AAA Bank Nebraska; Altair; AnnArbor.com; Auto Club of Michigan (AAA); Bank of Ann Arbor; Clayton McKervey; Continental Automotive; Detroit Institute of Arts; DFCU Financial; Dig Downtown Detroit; Eagle Ottawa; GM Fleet & Commercial Vehicles; GMAC; GM Medium Duty Trucks; Grand Hotel, Mackinac Island; Greektown Casino-Hotel; Harman Kardon; Infinity; JBL; Keiser; Learning Care Group; Mango Languages; Matz & Pietsch; MEDC; Meritor; Michigan State Housing Development Authority (MSHDA); Mitsubishi Electric; MTU; Nexteer; NuStep; Plante Moran; Plex, The Manufacturing Cloud; Smart USA; Sovereign Bank; Walsh College; Washtenaw Community College;
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Carmichael Lynch
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United States
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Advertising Services
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200 - 300 Employee
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Media Supervisor
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1990 - 1998
Responsible for media strategies, identifying/implementing innovative media tactics, and media budget control for a variety of clients. Fostered strong relationships with media partners in order to secure premium opportunities and push innovative executions that helped client messages stand out in often-crowded media environments.Brand resume: Allen Bradley; Cargill; Gateway Computers; General Mills Foodservice; Harrah's Casinos and Hotels; Mack Trucks; Polaris; Schwinn; Volvo Trucks
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Advertising Manager
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1987 - 1989
Developed advertising and media placement strategies for Used Vehicle Sales. Worked directly with local and regional sales managers with sales locations in key major metro areas including Los Angeles, San Francisco, San Jose, Boston, Chicago, and Minneapolis Developed advertising and media placement strategies for Used Vehicle Sales. Worked directly with local and regional sales managers with sales locations in key major metro areas including Los Angeles, San Francisco, San Jose, Boston, Chicago, and Minneapolis
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Bozell & Jacobs
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United States
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Advertising Services
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Senior Media Planner
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1986 - 1987
Responsible for target audience analysis, media strategies, channel analysis and selection, and media budget control for a variety of clients.Brand Resume: Northwestern Bell Telephone; Minneapolis Star Tribune Responsible for target audience analysis, media strategies, channel analysis and selection, and media budget control for a variety of clients.Brand Resume: Northwestern Bell Telephone; Minneapolis Star Tribune
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Grey Advertising
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Canada
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Senior Media Planner
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1985 - 1986
Responsible for target audience analysis, media strategies, channel analysis and selection, and media budget control for several product divisions of 3M. Responsible for target audience analysis, media strategies, channel analysis and selection, and media budget control for several product divisions of 3M.
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Media Planner
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1983 - 1985
Responsible for target audience analysis, media strategies, channel analysis and selection, and media budget control for a variety of clients.Brand resume: 3M; Control Data; General Mills Responsible for target audience analysis, media strategies, channel analysis and selection, and media budget control for a variety of clients.Brand resume: 3M; Control Data; General Mills
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Education
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1977 - 1981
Northwestern University
B.S., Radio Television Film
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