Brad Goodwin
Co-Founder, Malcontent Marketer at Malcontent Marketing- Claim this Profile
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English Native or bilingual proficiency
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German Native or bilingual proficiency
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Russian Elementary proficiency
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French Elementary proficiency
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Bio
Geronimo-Noah Hirschal
Brad is an inspiration. His understanding of digital media, algorithms, "growth hacking", storytelling and music makes him a person I always look up to professionally. I'm looking forward to deepening our collaboration in the future. And climbing up some rocks together ;-)
Philipp Kienpointner
Brad is a highly creative content marketer, copywriter, storyteller, and sophisticated social media algorithm whisperer. If you want to make it on LinkedIn, Instagram and the like, Brad is your man: I don't know anyone else who understands SEO and social media algorithms like he does and uses them to enable sales and accomplish his clients’ goals. You can see that directly: both in the incredible reach and engagement that he achieves organically for his clients and in the relationships that result from his work. Brad is also an extremely personable, funny and smart guy who is a pleasure to work with. Insider tip: When you contact Brad, ask him about "punk marketing"!
Tom Beakbane
Brad developed the strategy for promoting my book using LinkedIn. His knowledge of the platform achieved 3000% more organic likes/comments/shares than I had achieved historically. He is an extremely skilled writer and able to grasp complex technical matters distilling it into easy to digest messages. If you need to stand out with specific target audiences - talk to Brad - save yourself time and wasted dollars. I have dealt with many social media consultants - he is the best.
Geronimo-Noah Hirschal
Brad is an inspiration. His understanding of digital media, algorithms, "growth hacking", storytelling and music makes him a person I always look up to professionally. I'm looking forward to deepening our collaboration in the future. And climbing up some rocks together ;-)
Philipp Kienpointner
Brad is a highly creative content marketer, copywriter, storyteller, and sophisticated social media algorithm whisperer. If you want to make it on LinkedIn, Instagram and the like, Brad is your man: I don't know anyone else who understands SEO and social media algorithms like he does and uses them to enable sales and accomplish his clients’ goals. You can see that directly: both in the incredible reach and engagement that he achieves organically for his clients and in the relationships that result from his work. Brad is also an extremely personable, funny and smart guy who is a pleasure to work with. Insider tip: When you contact Brad, ask him about "punk marketing"!
Tom Beakbane
Brad developed the strategy for promoting my book using LinkedIn. His knowledge of the platform achieved 3000% more organic likes/comments/shares than I had achieved historically. He is an extremely skilled writer and able to grasp complex technical matters distilling it into easy to digest messages. If you need to stand out with specific target audiences - talk to Brad - save yourself time and wasted dollars. I have dealt with many social media consultants - he is the best.
Geronimo-Noah Hirschal
Brad is an inspiration. His understanding of digital media, algorithms, "growth hacking", storytelling and music makes him a person I always look up to professionally. I'm looking forward to deepening our collaboration in the future. And climbing up some rocks together ;-)
Philipp Kienpointner
Brad is a highly creative content marketer, copywriter, storyteller, and sophisticated social media algorithm whisperer. If you want to make it on LinkedIn, Instagram and the like, Brad is your man: I don't know anyone else who understands SEO and social media algorithms like he does and uses them to enable sales and accomplish his clients’ goals. You can see that directly: both in the incredible reach and engagement that he achieves organically for his clients and in the relationships that result from his work. Brad is also an extremely personable, funny and smart guy who is a pleasure to work with. Insider tip: When you contact Brad, ask him about "punk marketing"!
Tom Beakbane
Brad developed the strategy for promoting my book using LinkedIn. His knowledge of the platform achieved 3000% more organic likes/comments/shares than I had achieved historically. He is an extremely skilled writer and able to grasp complex technical matters distilling it into easy to digest messages. If you need to stand out with specific target audiences - talk to Brad - save yourself time and wasted dollars. I have dealt with many social media consultants - he is the best.
Geronimo-Noah Hirschal
Brad is an inspiration. His understanding of digital media, algorithms, "growth hacking", storytelling and music makes him a person I always look up to professionally. I'm looking forward to deepening our collaboration in the future. And climbing up some rocks together ;-)
Philipp Kienpointner
Brad is a highly creative content marketer, copywriter, storyteller, and sophisticated social media algorithm whisperer. If you want to make it on LinkedIn, Instagram and the like, Brad is your man: I don't know anyone else who understands SEO and social media algorithms like he does and uses them to enable sales and accomplish his clients’ goals. You can see that directly: both in the incredible reach and engagement that he achieves organically for his clients and in the relationships that result from his work. Brad is also an extremely personable, funny and smart guy who is a pleasure to work with. Insider tip: When you contact Brad, ask him about "punk marketing"!
Tom Beakbane
Brad developed the strategy for promoting my book using LinkedIn. His knowledge of the platform achieved 3000% more organic likes/comments/shares than I had achieved historically. He is an extremely skilled writer and able to grasp complex technical matters distilling it into easy to digest messages. If you need to stand out with specific target audiences - talk to Brad - save yourself time and wasted dollars. I have dealt with many social media consultants - he is the best.
Credentials
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ÖSD Zertifikat C2 / Deutsch als Wirtschaftssprache
ÖSDDec, 2019- Nov, 2024 -
Google Adwords Zertifiziert
GoogleOct, 2014- Nov, 2024 -
Sprachzertifikat Deutsch des Österreichischen Integrationsfonds
Österreichischer IntegrationsfondsApr, 2010- Nov, 2024 -
Österreichisches Sprachdiplom C2 Wirtschaftssprache Deutsch (Business German)
BFI Salzburg BildungsGmbHApr, 2006- Nov, 2024
Experience
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Malcontent Marketing
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Austria
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Advertising Services
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1 - 100 Employee
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Co-Founder, Malcontent Marketer
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Sep 2020 - Present
Want to radically differentiate your brand? Then you need the guts to rock a mohawk instead of a man bun like every other hipster. Want to engage your audience? Then you have to knock them out with creative, courageous content – not bore them to death with best practices. Malcontent Marketing is a new kind of marketing agency – one that gives you the voice you need to be heard. One that helps you win your audience's attention and allegiance instead of blending in and drowning in… Show more Want to radically differentiate your brand? Then you need the guts to rock a mohawk instead of a man bun like every other hipster. Want to engage your audience? Then you have to knock them out with creative, courageous content – not bore them to death with best practices. Malcontent Marketing is a new kind of marketing agency – one that gives you the voice you need to be heard. One that helps you win your audience's attention and allegiance instead of blending in and drowning in your competition's success. To catch eyes the way mohawks did in 1977, when punk rock was new. How do we do that? It's simple: we help you embrace what makes you unique. Then we develop your singular voice and express your essence through compelling content. Are you ready to Stand Out Like a Mohawk in 1977? Show less Want to radically differentiate your brand? Then you need the guts to rock a mohawk instead of a man bun like every other hipster. Want to engage your audience? Then you have to knock them out with creative, courageous content – not bore them to death with best practices. Malcontent Marketing is a new kind of marketing agency – one that gives you the voice you need to be heard. One that helps you win your audience's attention and allegiance instead of blending in and drowning in… Show more Want to radically differentiate your brand? Then you need the guts to rock a mohawk instead of a man bun like every other hipster. Want to engage your audience? Then you have to knock them out with creative, courageous content – not bore them to death with best practices. Malcontent Marketing is a new kind of marketing agency – one that gives you the voice you need to be heard. One that helps you win your audience's attention and allegiance instead of blending in and drowning in your competition's success. To catch eyes the way mohawks did in 1977, when punk rock was new. How do we do that? It's simple: we help you embrace what makes you unique. Then we develop your singular voice and express your essence through compelling content. Are you ready to Stand Out Like a Mohawk in 1977? Show less
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Bradford Goodwin, e.U.
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Austria
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Advertising Services
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Brand Conjurer
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Sep 2019 - Present
Want marketing content that gets real results? I've been building brands through creative marketing strategies for over 15 years. I will show you what professional social media, copywriting, content marketing, and brand strategy can achieve when done right. You'll never be content with less again. Want marketing content that gets real results? I've been building brands through creative marketing strategies for over 15 years. I will show you what professional social media, copywriting, content marketing, and brand strategy can achieve when done right. You'll never be content with less again.
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Digital Optimist
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Austria
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Advertising Services
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1 - 100 Employee
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Digital Strategist
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Jul 2020 - Dec 2020
Helping C-level executives from world-class brands become digital leaders on LinkedIn. My leadership role: –Creating personal brand books and branding strategies –Giving workshops, teaching, and consulting on crucial leadership topics for professional social media networks –Building out and blasting out corporate B2B social media profiles and strategies Helping C-level executives from world-class brands become digital leaders on LinkedIn. My leadership role: –Creating personal brand books and branding strategies –Giving workshops, teaching, and consulting on crucial leadership topics for professional social media networks –Building out and blasting out corporate B2B social media profiles and strategies
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Hackabu Growth Consulting
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Austria
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Advertising Services
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1 - 100 Employee
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Head Of Brand
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Apr 2019 - Sep 2019
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Head Of Marketing
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Mar 2018 - Apr 2019
Hackabu: growth-hacking and digital marketing services for startups, SMEs, and international companies.
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Dorotheum GmbH & Co KG
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Austria
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Artists and Writers
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1 - 100 Employee
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Online Marketing Specialist/Head of Social Media
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Sep 2015 - Feb 2018
Objective: Devise and implement social media strategies to expand major auctions to international market Objective: Devise and implement social media strategies to expand major auctions to international market
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Fabasoft
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Austria
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IT Services and IT Consulting
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100 - 200 Employee
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Campaign Strategist, Fabasoft Cloud Marketing & Sales
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Jun 2014 - Aug 2015
Objectives: Market the Fabasoft Cloud, a premium European secure business cloud. o Devised, lead, and monitored campaigns for the Fabasoft Cloud o Mapped competitive landscape and customer and identified target markets o Measured and reported on KPIs o Communicated product to customers and prospects o Created sales materials in collaboration with marketing and sales teams o Created content to increase brand awareness and generate inbound website traffic o Wrote press… Show more Objectives: Market the Fabasoft Cloud, a premium European secure business cloud. o Devised, lead, and monitored campaigns for the Fabasoft Cloud o Mapped competitive landscape and customer and identified target markets o Measured and reported on KPIs o Communicated product to customers and prospects o Created sales materials in collaboration with marketing and sales teams o Created content to increase brand awareness and generate inbound website traffic o Wrote press releases, case studies, white papers, slogans, advertorial, social, and promotional content in English and German o Blogged for company in English and German Show less Objectives: Market the Fabasoft Cloud, a premium European secure business cloud. o Devised, lead, and monitored campaigns for the Fabasoft Cloud o Mapped competitive landscape and customer and identified target markets o Measured and reported on KPIs o Communicated product to customers and prospects o Created sales materials in collaboration with marketing and sales teams o Created content to increase brand awareness and generate inbound website traffic o Wrote press… Show more Objectives: Market the Fabasoft Cloud, a premium European secure business cloud. o Devised, lead, and monitored campaigns for the Fabasoft Cloud o Mapped competitive landscape and customer and identified target markets o Measured and reported on KPIs o Communicated product to customers and prospects o Created sales materials in collaboration with marketing and sales teams o Created content to increase brand awareness and generate inbound website traffic o Wrote press releases, case studies, white papers, slogans, advertorial, social, and promotional content in English and German o Blogged for company in English and German Show less
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SWAROVSKI
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Switzerland
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Senior Copywriter
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Sep 2007 - Dec 2013
o Wrote copy, concepts, and strategies for print, digital, social, and film/broadcasting o Scripted and performed voice overs for corporate and product branding films and how-to videos o Co-edited 1895 employee magazine (circulation: 30,000+) o Wrote copy, concepts, and strategies for print, digital, social, and film/broadcasting o Scripted and performed voice overs for corporate and product branding films and how-to videos o Co-edited 1895 employee magazine (circulation: 30,000+)
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105.9 FM Innsbruck
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Innsbruck, Tirol
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Radio Personality
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Jan 2012 - Dec 2012
Creator and host of theme-based radio show (Uncommon Threads) for Austrian radio station FREIRAD 105.9. Creator and host of theme-based radio show (Uncommon Threads) for Austrian radio station FREIRAD 105.9.
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Izba & Izbach Filmproduktion
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Köln und Umgebung, Deutschland
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Screenwriter and translator
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Sep 2005 - Nov 2010
Edited, co-wrote, and translated screenplays and scripts for German independent film production agency. Edited, co-wrote, and translated screenplays and scripts for German independent film production agency.
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Teaching Assistant
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Feb 2006 - May 2006
Assisted Dr. Edgar Landgraf, Associate Professor of German at the Department of German, Russian, and East Asian Languages Assisted Dr. Edgar Landgraf, Associate Professor of German at the Department of German, Russian, and East Asian Languages
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Bowling Green State University
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United States
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Higher Education
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700 & Above Employee
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Editorial Assistant
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Aug 2005 - Jan 2006
Assisted Dr. Timothy Pogacar with editing of international scholarly journal "Slovene Studies: Journal of the Society for Slovene Studies." Site: http://www.slovenestudies.com/ Assisted Dr. Timothy Pogacar with editing of international scholarly journal "Slovene Studies: Journal of the Society for Slovene Studies." Site: http://www.slovenestudies.com/
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Bowling Green State University
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United States
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Higher Education
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700 & Above Employee
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Tutor
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Aug 2004 - Jan 2005
Tutored and assisted BGSU undergraduate students of course "Deutsche Literature der Moderne (Modern German Literature)" at the Institut für Germanistik, Paris-Lodron-Universität Salzburg in Austria. Tutored and assisted BGSU undergraduate students of course "Deutsche Literature der Moderne (Modern German Literature)" at the Institut für Germanistik, Paris-Lodron-Universität Salzburg in Austria.
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University of Mississippi Medical Center
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Jackson, Mississippi Area
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Instrument Supply Technician
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Jan 2002 - Jul 2004
Ordered, stocked, and serviced medical supplies and instruments for three psychiatric units (ChildPsych, MedPsych, Veteran’s Psych) at UMC and Sonny Montgomery V.A. Medical Center. Ordered, stocked, and serviced medical supplies and instruments for three psychiatric units (ChildPsych, MedPsych, Veteran’s Psych) at UMC and Sonny Montgomery V.A. Medical Center.
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Rainbow Whole Foods Co-Operative Grocery
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Jackson, Mississippi Area
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Produce Manager
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Jun 2000 - Dec 2002
Managed state of Mississippi's only all-organic produce department at cooperative bulk grocery. Managed state of Mississippi's only all-organic produce department at cooperative bulk grocery.
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Brown's Fine Art & Framing
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Jackson, Mississippi Area
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Fine Art Framer
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Sep 1996 - Jul 1997
Selected and cut frames, supervised matting and gallery for shows, and assisted customers Selected and cut frames, supervised matting and gallery for shows, and assisted customers
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The George Washington University Hospital
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United States
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Hospitals and Health Care
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700 & Above Employee
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Human Resources Intern
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Jun 1992 - Aug 1992
Created HR centralized employee database and searchable resources and provided assistance and administrative support to HR generalists and head of HR. Created HR centralized employee database and searchable resources and provided assistance and administrative support to HR generalists and head of HR.
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The George Washington University Hospital
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United States
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Hospitals and Health Care
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700 & Above Employee
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Human Resources Intern
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Jun 1991 - Aug 1991
Provided assistance and administrative support to HR staff and head of HR on various projects, including developing centralized employee database and ensuring critical document delivery to medical staff on greater GWSU Hospital campus. Provided assistance and administrative support to HR staff and head of HR on various projects, including developing centralized employee database and ensuring critical document delivery to medical staff on greater GWSU Hospital campus.
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Education
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Bowling Green State University
Master of Arts (M.A.), German Studies -
DTP AKADEMIE Düsseldorf GmbH
Weblayout with HTML/CSS, Web Page, Digital/Multimedia and Information Resources Design -
University of Southern Mississippi
Bachelor of Arts (B.A.), Foreign Languages: German, Russian; Minor: English