Experience

Trenton Health Team

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director Of Communications

  • Jun 2022 - Present



Trenton Circus Squad

• United States
• Performing Arts
• 1 - 100 Employee

• Director Of Operations

  • Dec 2018 - Jun 2022

  • Developed and implemented new approaches for attracting and motivating teens to participate in Trenton Circus Squad programming, including in-school workshops and recruitment activities.• Spearheaded an after-school program that services 3.5k+ youth annually ages 6-18. • Managed all public relations, website, social media platforms, and digital and hard copy promotional materials. • Served as the point person for the full range of online tools and vendors that support Trenton Circus Squad.• Managed contracts, wrote 5-10 grants annually, reported 20+ grants per year, and prepared reports for the Board of Directors, Sponsors, and Donors. • Collaborated with the Executive Director to plan the organization’s future, identify priorities for programmatic improvement and opportunities to enhance operations and fundraising.• Increased the annual funding for the program by 15% and the visibility of the program exponentially. • Earned recognition from the NJ State Council of the Arts as the state arts organization. • Equipped the facility with video and audio production equipment during the pandemic. • Created the platform and facilitated round table social justice conversations for the youth. • Maintained all media and digital platforms.• Produced audio and video content. • Handled the graphic design of photos and promotional material using Photoshop. • Created monthly newsletters for 5k+ stakeholders. • Prepared social media posts and supervised 5-100 volunteers per quarter before the pandemic. • Generated an annual increase in funding by around $55k • Planned and executed 5+ events per year, including managing budgets for events of up to $50k.• Managed bookings for 300+ workshops and performances yearly. • Built and maintained 40+ relationships with local partners.• Ensured proper capture of the program data and accurate reporting by program staff on matters related to enrollment, waivers, attendance, progress notes, and regular assessments.

• Director Of Operations

  • Dec 2018 - Jun 2022



Millhill Child and Family Development

• Trenton, New Jersey

• Communication and Development Coordinator, Program Coordinator

  • Sep 2016 - Dec 2018

  • Supervised business content marketing framework, including the strategy and all marketing materials. • Drove value by understanding the context, researching and defining opportunities, and establishing marketing strategies. • Increased product exposure by acquiring 50+ new participants for the program. • Built relationships by implementing strategic marketing initiatives and effective project management techniques. • Managed a successful youth development program and exposed and enrolled graduating seniors at an 80% success rate. • Developed and executed the overall growth strategy for marketing, events, and current portfolios. • Created and executed the vision and conversations for social media and digital experiences. • Organized, publicized, and recruited 100s of organizations and 1000s of participants in various Trenton Area Stakeholder (TAS) and Millhill’s PEERs development programs. • Met goals for community events related to expanding youth and resident programming and improved the community outreach by reaching 2k+ youth each year.



Attack!

• United States
• Advertising Services
• 1 - 100 Employee

• Regional Marketing Manager

  • Dec 2015 - Apr 2016

  • Ensured the efficiency of marketing operations. • Leveraged 20+ brands’ mainstream media and publicity. • Recruited and managed brand ambassadors, clients, vendors, payroll and promo materials. • Evaluated marketing project team’s progress and provided regular updates to stakeholders on potential overruns and changes, Customer Relationship Management (CRM) results, and re-negotiated timelines and budgets. • Identified glitches in the internal system and processes that had a negative impact on pay discrepancy and hire turnover. • Increased employment retention, clients, and activations, improved ROI, and drove revenue growth. • Championed key process metrics in soundness, profitability, growth, and productivity for key consumer segments.



SOULMAN, LLC.

• Greater New York City Area

• Independent Marketing, Social Media, Public Relations and Event Specialist

  • Jun 2009 - Dec 2015

  • Provided strategic insights for account planning and management of marketing communications programs. • Created plans for testing concepts and messages with identified audience segments. • Researched, developed, and executed marketing communications plans to improve visibility and brands for 20+ clients. • Established, implemented, and executed complete marketing project plans for teams. • Provided strategic insights for account planning and management of marketing communications programs. • Created plans for testing concepts and messages with identified audience segments. • Researched, developed, and executed marketing communications plans to improve visibility and brands for 20+ clients. • Established, implemented, and executed complete marketing project plans for teams.



JBF Entertainment / SoulSummer.com

• Greater New York City Area

• Research and Content Developer

  • Jun 2007 - Jul 2009

  • Built relationships with JBF Entertainment and Soul Summer affiliates, including national and international media outlets. • Managed communication strategic planning. • Devised marketing plans that emphasized the most effective use of media in communicating to the intended audience, resulting in sold-out shows across the USA with 5k+ attendees per each. • Built relationships with JBF Entertainment and Soul Summer affiliates, including national and international media outlets. • Managed communication strategic planning. • Devised marketing plans that emphasized the most effective use of media in communicating to the intended audience, resulting in sold-out shows across the USA with 5k+ attendees per each.