Brad Cumiskey

VP Product at TOOLBX
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Vancouver, British Columbia, Canada, CA

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Credentials

  • Prof G Certified Strategist
    Section4
    Oct, 2020
    - Sep, 2024

Experience

    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • VP Product
      • Jun 2022 - Present

      Toolbx empowers the construction, lumber and building materials industry with a leading unified platform combing eCommerce, delivery (same day, scheduled) and dealer services. Toolbx empowers the construction, lumber and building materials industry with a leading unified platform combing eCommerce, delivery (same day, scheduled) and dealer services.

    • Management Consultant
      • Mar 2021 - Present

      Co-founder of Greenhill Turner Partners, an independent consultancy. Over 20 years of technology leadership experience, with a focus on eCommerce, Product Management and Digital Transformation. Co-founder of Greenhill Turner Partners, an independent consultancy. Over 20 years of technology leadership experience, with a focus on eCommerce, Product Management and Digital Transformation.

    • Canada
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Product Leader - New Sustainability Venture
      • Nov 2021 - Apr 2022

      A wonderful opportunity to lead product for a new venture focused on sustainability. The product is not yet launched and the business details remain in stealth mode. Traction on Demand was hired to provide the strategy and deliver the MVP product to a high profile, US based client. Traction on Demand was acquired by Salesforce in April 2022. A wonderful opportunity to lead product for a new venture focused on sustainability. The product is not yet launched and the business details remain in stealth mode. Traction on Demand was hired to provide the strategy and deliver the MVP product to a high profile, US based client. Traction on Demand was acquired by Salesforce in April 2022.

    • Canada
    • Wholesale Building Materials
    • 700 & Above Employee
    • Management Consultant - Ecommerce
      • Mar 2021 - Nov 2021
    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Director, Product Management
      • 2017 - Mar 2021

      - In 2017, Ritchie Bros. completed its acquisition of Iron Planet, a leading online marketplace based in Silicon Valley. Led separate integration teams responsible for buyer experience, digital channels, e-commerce apps and the combined portfolio of website platforms including rbauction.com, ironplanet.com, govplanet.com, leakecar.com, MarketPlaceE and suite of mobile apps.- Lead a global and diverse integrated team of technologists, Prod Mgrs, and UX professionals.- Established the governance model that ensured reliable delivery and strong alignment to corp. strategy.- Digital transformation leadership for a multi-national, public company listed on the TSX and NYSE.- Forged a transformative shift for established enterprise. Lived the hard lessons in silo busting, moving to collaborative and transparent team environment employing lean product & agile methodologies.- Accomplished a wildly successful abrupt pivot to 100% online eCommerce in response to Covid-19. A true digital transformation success: 2020 achieved 5B+ in online sales, representing a 60% YoY increase. Show less

    • Director, Digital Product Development
      • 2014 - 2017

      Enterprise Product Portfolio Management and IT Engineering Delivery- Built the leadership structure for teams delivering on solutions, product innovations in support of revenue growth.- A key leader in transformation Strategy, Engineering Delivery, Product Management & UX Design.- Directed group of 50+ software engineers (Dev, QA, DevOps), product managers and UX designers.- Customer facing digital touch points, web and mobile apps, supporting billions in annual sales.- Key technology due-diligence lead, on 3 high-profile M&A, all proving successful through integration.- Accomplished continual YOY growth for all meaningful eCommerce KPIs. Delivered digital transformation.- Launch of mobile platform: 2+ million downloads, 30% of all bid activity, highest levels of engagement.- Drove the product strategy for a wide range of online business and mobile direct products and initiatives based on industry, market and usability trends, consumer metrics and strategic objectives.- Developed renewed Product Management Practice at RB. Delivered effective company-wide change management.- Demand management, opportunity development, project management and service delivery performance.- Created new business proposals and drove key strategic initiatives from concept through implementation.- Drumbeat sharing of strategy, business results and project delivery progress with senior executive leadership, including CEO, CIO, CMO, Group Presidents and the board of directors.- Delivered against corporate ROIC and RONA targets for technology projects and digital program. Show less

    • Program Manager, Web
      • 2011 - 2014

      Led an experienced and high-performing team of web programming professionals dedicated to the advancement of rbauction.com. Responsible for overall technical direction and product leadership.- IT Product and Engineering Delivery, led a staff of 25 in support of online business. Responsible for strategy, delivery and stakeholder alignment.- Product Roadmap and software delivery and operation of a 21-language global B2B ecommerce website.- Successful shift to Agile scrum and continuous delivery patterns away from waterfall/iterative/chaos.- Pioneered product-led thinking and a always-be-shipping model. Early stages of Product Mgmt at RB. Show less

    • Manager, Digital Marketing
      • 2007 - 2011

      Creation and Delivery of Digital Marketing Function - First people management experience leading an initial team of 5, which grew to 12.- Led the efforts of a new integrated digital marketing team, working in parallel with ‘classic’ marketing. - Pioneered new inbound channel practices, including early Google Ads (still in Beta), SEO and later social. The days when Adwords CPC only cost 10 cents.- Championed a new focus on metric driven marketing, KPIs with focus on ROAS. - Strategic and tactical planning of ecommerce programs. Show less

    • Software Developer
      • 2002 - 2007

      - Java development, joined the then beta launch engineering team for real-time bidding on rbauction.com.- Lead developer on Virtual Ramp project, a simulated presentation of the live onsite experience.

    • Computer and Network Security
    • 1 - 100 Employee
    • Strategic Advisor
      • Oct 2018 - 2021

      Strategic Advisor at NEKSA - an early stage startup building a disruptive career coaching platform. Strategic Advisor at NEKSA - an early stage startup building a disruptive career coaching platform.

    • Strategic Advisor
      • 2018 - 2021
    • Systems Programmer Analyst
      • 2001 - 2002

      New Grad Software Developer program. 1 year contract. New Grad Software Developer program. 1 year contract.

Education

  • Simon Fraser University
    B.Sc, Computer Science
    1997 - 2001
  • The University of British Columbia / UBC
    Executive Education
    2006 - 2012

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