Experience

Massive Insights

• Canada
• Data Infrastructure and Analytics
• 1 - 100 Employee

• Senior Business Intelligence Consultant

  • Aug 2022 - Present



Blue Flame Kitchen

• Canada
• Events Services
• 1 - 100 Employee

• Media, Education & Entertainment Manager

  • Sep 2021 - Feb 2022

  Skills: Online Streaming, Final Cut Editing, Teachable Content Development, Shopify, Square, Microsoft Planner, Microsoft Teams, Zoom Web services, Power BI, Tableau, Einstein AI Methods: Google Zoom Web services, Google Analytics, You Tube, Instagram, Facebook, LinkedIn Business, SalesForce Achievements: • Develop an online education streaming platform for culinary classes for B2B and B2C target audiences • Oversee all content creation for marketing, website, Shopify Online Store, and all customer inter-phasing digital materials Responsibilities: • In charge of the overall Profit & Loss for the Online Education Line of business • Manage the development and delivery of all online and in-person cooking classes • Manage the content team, social media, marketing and sales teams • Lead in analytic integration within Salesforce, marketing cloud, digital transformation, customer journeys and segmentation



ATCOenergy

• Canada
• Utilities
• 1 - 100 Employee

• Senior Analyst, Business Intelligence & Competition

  • Aug 2020 - Sep 2021

  Skills: Power BI, Power BI Embedded, Power BI deployment, Power Query, Power Apps, data modelling, Salesforce, Google Analytics Methods: Power BI data modelling, Power BI, Power BI Embedded services, Salesforce, Tableau CRM/Einstien Achievements: •Develop/Implement Power BI solutions (data models, data visualization/reports/dashboards telling Data-driven stories analyzing key metrics) across ATCO Energy, Rumi and Blue Flame Kitchen business units . • Collaborate with finance, marketing and digital teams to lead analytic solutions Responsibilities: • Oversee and lead implementation of PBI solutions • Participate in development of new data base infrastructure and data model development • Lead in analytic integration within Salesforce,, marketing cloud, digital transformation, customer journeys and segmentation • Fill in for Analytics Manager for Daily reports, churn, retention analysis, forecasting and ad hoc requests with SLT



Peloton

• Canada
• Oil and Gas
• 100 - 200 Employee

• Senior BI Developer

  • Sep 2019 - Apr 2020

  Skills: Power BI, Power BI Embedded,Power BI deployment, Power Query, API implementation, data modelling, SQL Methods: Power BI data modelling, Power Query, Postman API, Azure Analytic services, C#, Powershell, Power BI Embedded services, Power BI API/Java SDK • Development and implementation of the Power BI Embedded Solution across the platform . • Creation of data models, data visualization/reports/dashboards telling Data-driven stories analyzing key metrics across five platform application Responsibilities: • Oversee implementation of the Peloton BI app utilizing PBI Embedded for over 100 Peloton clients • Develop Power BI template reports and dashboards • Utilize the Peloton API within PBI Power Query • Use Power BI API/Java SDK/Powershell cmdlets to automate the deployment



Murphy Oil Corporation

• United States
• Oil and Gas
• 700 & Above Employee

• Operational Reporting Analyst

  • Mar 2018 - Aug 2019

  Skills: Tableau, Power BI, Spotfire, SharePoint, Excel, PowerPoint, SQL, Hive/Hadoop, Power BI Implementation, Automated ETL creation, Office 365 implementation Methods: Non-Linear Regression, Correlation Analysis, Time-series Analysis, Forecasting Analysis, Operational Performance Tracking, Budget Forecasting Achievements: •Key member in the creation of an automated data-driven analytical reporting system for the Canadian operations. • Creation of data visualization and dashboards, and Data-driven stories analyzing key performance metrics, operational metrics, financial metrics as a lead with the data system global integration team under IT Responsibilities: • Oversee the Data Analytic and Reporting systems within Canada Operations • Develop a data-driven culture within Murphy Canada operations.



AdFarm

• Canada
• Advertising Services
• 1 - 100 Employee

• Director Of Data Intelligence

  • Jul 2017 - Dec 2017

  Skills: Google Analytics, Google Adwords, Google Tag Manager, Google Data Studio, Facebook Analytics, YouTube Analytics, Twitter Analytics, Sizmek, Power BI, Datorama, SharePoint, Excel, PowerPoint, SQL, Power BI Implementation, Automated ETL creation Methods: Attribution Modeling, Optimization Modeling, Conversion Modeling, Marketing Campaign Performance Forecasting Achievements: • Developed Data Intelligence strategic plan for two marketing agencies designed to fully automate reports and dashboards, use AI technology for Attribution and campaign Optimization, and connect multiple marketing data sources for advanced analytics. • Creation of data visualization and dashboards, and Data-driven stories analyzing key marketing campaign performance metrics to channel department leads in digital, paid media , PR, and social media. Responsibilities: • Oversee the Data Intelligence portfolio across Adfarm and Flint Group Marketing Agencies • Develop a data-driven culture within the agencies. • Implement Data Intelligence strategic plan. • Perform advanced analytics on marketing campaigns to prove client ROI. • Use Datorama, Google Analytics, and Power BI to provide marketing channel insights on Attribution and optimization strategies. • Power BI Implementation from set up to automated reports and dashboards. • Communicate key campaign metrics/KPIs analytics to Executive Leadership Team (Manager, Directors, VPs, President) and clients. • Develop daily, weekly, monthly, Quarterly Key Metrics dashboards and analytics insights to positively influence client business decisions • Develop reporting, dashboard and data story environment utilizing Datorama, Google Data Studio and Power BI, to track marketing campaign performance, product funnels, customer journey insights and target attainment to optimize performance and increase growth for client conversion goal attainment.



H&R Block Canada

• Canada
• Financial Services
• 300 - 400 Employee

• Digital Product Analyst, Data & Operations

  • Nov 2015 - May 2017

  Skills: Tableau, SQL, Excel, Sharepoint, Google Analytics, Powerpoint, R, JIRA , Power BI Methods: Time-series analysis, cluster analysis, segmentation analysis, key-word/content analysis, correlation analysis Achievements: • Over saw the creation of data visualization within the Tableau environment reporting Key performance metrics to Executive Leadership in sales, operations, software development. Responsibilities: • Communicate key metrics/KPIs analytics to Executive Leadership Team (Manager, Directors, VPs, President) • Develop daily, weekly, monthly, Quarterly Key Metrics dashboards and analytics insights to positively influence business decisions • Own Tableau report development, Sales analytics and performance indicators for all areas of digital software • Develop reporting environment utilizing Tableau, SQL, and Hadoop data to track financial trends, product funnels, customer insights and target attainment to optimize performance and increase growth for DIY software goal attainment.



Shaw Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Analyst, Sales Operations, Sales Force Effectiveness

  • Feb 2015 - Nov 2015

  Skills: SQL, Salesforce, Excel, Sharepoint, Google Analytics, Powerpoint, Power BI Suite, Microstrategy, Qlik, financial forecasting, sales predictive modelling, SQL database and ETLMethods: Segmentation analysis, Market Analysis, correlation analysis, time series analysis, linear regression analysis Achievements:• Over saw the development of a comprehensive sales performance analytics program with Salesforce and Micro Strategy to identify strategic sales opportunities for senior Shaw Business LeadershipResponsibilities:• Communicate key metrics/KPIs analytics to Senior Shaw Business leaders (Sales Manager, Directors, VPs)• Develop daily, weekly, monthly, Quarterly Key Metrics dashboards and analytics insights to positively influence business decisions• Own Lead Management, Sales analytics and performance indicators for all sales channels• Develop reporting environment utilizing Salesforce, CBS, and Highdeal data to track lead to billing funnel, provide insights to Sales managers into strategic sales opportunities.

• Advisor, Business Reporting & Analytic Development

  • Nov 2014 - Nov 2015

  Achievements:• Designed and implemented a comprehensive “Data to Behavior” reporting strategy improving the ability of leadership to evaluate Shaw Business sales/operational efficiencies and performance.Responsibilities:• Own executive dashboard reporting & Data to Behavior Strategy for Shaw Business• Generate monthly Shaw Business Report Dashboards, assist Business teams data optimize, ensure data validation and integrity • Align reports with key metrics and KPIs, improve reporting efficiencies in Shaw Business, improve data utilization in business decisions

• Advisor, Business Reporting & Analytics Development

  • Sep 2014 - Feb 2015

  Achievements:• Designed and implemented a comprehensive “Data to Behavior” reporting strategy improving the ability of leadership to evaluate Shaw Business sales/operational efficiencies and performance.Responsibilities:• Own executive dashboard reporting & Data to Behavior Strategy for Shaw Business• Generate monthly Shaw Business Report Dashboards, assist Business teams data optimize, ensure data validation and integrity • Align reports with key metrics and KPIs, improve reporting efficiencies in Shaw Business, improve data utilization in business decisions

• Commercial Report Analyst/Data Journalist

  • May 2013 - Nov 2014

  Skills:SQL, Salesforce, Excel, Sharepoint, Google Analytics, Powerpoint, Power BI Suite, SQL, ETL schedulingMethods:Segmentation analysis, Market Analysis, correlation analysis, time series analysis, financial forecasting, sales predictive modelling Achievements:• Developed Connect, Disconnect and Net Gain Dashboards tracking market trends.• Developed unique predictive analytics forecasting model taking seasonal and market trends into account• Developed functional analytic dashboards for pending installs, site surveys and Mean install time• Created a data center culture where leadership relied on data analytics to positively influenced business decisionsResponsibilities:• Analyze sales data to identify trends, key opportunities, and niche market opportunities, develop effective sales analytic measures to improve sales effectiveness and productivity

• Sales Analyst, National Sales

  • Nov 2011 - May 2013

  Achievements:• Developed innovative daily sales trackers through use of Excel and ACCESS for the In-Home Solutions Team• Integrated sales forecasts and projections into national unit capacity reports• Created customer focused analytic trackers for direct sales channels for use with Ipads.• Developed an effective sales analytic tool to measures sales effectiveness and productivity• Developed and implemented a lead generation tools for direct sales channelsResponsibilities:• Analyze sales data to identify trends, key opportunities, and niche market opportunities through daily sales dashboards for In0home Sales, and Tech Ops, provide daily insights into sales trends and sales rep performance metrics and communicate with sales leadership



Barel’s Bakery & Nosh Ltd.

• Calgary, Alberta Canada

• VP Marketing & Production Management/Co-Owner

  • Aug 2003 - Apr 2010

  Achievements: • Created North America’s only boutique 100 % nut free, dairy free, and kosher bakery • Through strategic sales and niche marketing strategies Increased sales by 70 % in three years translating into over $500,000 net profit Achievements: • Created North America’s only boutique 100 % nut free, dairy free, and kosher bakery • Through strategic sales and niche marketing strategies Increased sales by 70 % in three years translating into over $500,000 net profit



Corus Entertainment

• Canada
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Producer, Director, Writer

  • Oct 1999 - Sep 2004



Avenue 1 Entertainment

• Calgary, Alberta, Canada

• Creative Director/Producer/Director/Writer/Editor/Videographer/Account Executive

  • Sep 1998 - Sep 2000



Alberta Alcohol & Drug Abuse Commission (AADAC)

• Calgary, Alberta, Canada

• Media Consultant/Communication Specialist/Media Trainer

  • Sep 1989 - Aug 1999



Cultural Image Communications

• Calgary, Alberta, Canada

• Creative Director/Producer/Director/Writer/Photographer/Owner

  • Jan 1992 - Dec 1996