Experience

The Content Collective

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Director

  • Mar 2022 - Present



He Tells Stories

• Creative Content Director (Editorial and Video)

  • Oct 2015 - Present

  Helping tell stories with creatives and brands alike. A journalist, content producer, and photographer. Creating pieces, then placing the content with the proper forums and outlets. Has produced branded content and events for Perrier, Nike, The Broad Museum, Prada and more. Helping tell stories with creatives and brands alike. A journalist, content producer, and photographer. Creating pieces, then placing the content with the proper forums and outlets. Has produced branded content and events for Perrier, Nike, The Broad Museum, Prada and more.



Noiz

• Technology, Information and Internet
• 1 - 100 Employee

• Creative Director

  • Dec 2020 - Mar 2022

  Leading the charge on content that helps push our client INDI EV's debut car, The INDI One, and their brand ideals. Come learn about The One and meet the people they envision cruising in it soon. Leading the charge on content that helps push our client INDI EV's debut car, The INDI One, and their brand ideals. Come learn about The One and meet the people they envision cruising in it soon.



Flaunt Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Lead Digital Editor

  • Jun 2017 - Jul 2018

  • Led team of 10 writers, video producers, and freelancers to create .com content across fashion, art, and entertainment. • Developed and managed Content Calendar to leverage cultural and commerce-driven content across channelsincluding social media, email blasts, and website, increasing traffic 30% in first year. Redesigned site for improved UX.• Led social media accounts, increasing Instagram following 25% in first year.• Produced dynamic live experiences to create further awareness of existing content by leveraging social media exposurevia influencers. Brand partners included Nike, The Broad Museum, Prada, Heineken, Dobel Tequila, and more.• Acquired Nike as a branded content client and led the widely successful 360 campaign for their 1 Reimagined line.Conceptualized and created an in-book product story, a cover story featuring Grammy nominated star SZA wearing thesneakers, and a networking dinner for 40 female tastemakers across various industries.• Collaborated with fashion and marketing teams, managing workflow and budgets for multi-media events.• Contributed to print magazine, writing cover stories on SZA and critically acclaimed photographer Melanie Pullen, aswell as features on NBA icon Kobe Bryant and current Louis Vuitton designer Virgil Abloh.



ALLDAY

• Hospitality

• Content Editor

  • Jan 2016 - Nov 2016

  • Top and line-edited articles on pop culture, politics, art, and fashion for marketing start-up’s website.• Managed production calendar and supervised freelance editors, posting 20+ pieces of original text daily, drawing 30million unique monthly viewers. • Top and line-edited articles on pop culture, politics, art, and fashion for marketing start-up’s website.• Managed production calendar and supervised freelance editors, posting 20+ pieces of original text daily, drawing 30million unique monthly viewers.



Billboard

• Kenya
• Printing Services

• Features Editor

  • Jan 2013 - Sep 2014

  • Top-edited and produced compelling pieces around The Billboard Awards and multiple pop culture happenings for site. • Editor of fashion/style channel The Hook. Editor of EDM channel. Managed freelance budget.• Helped Billboard.com's monthly unique visitors increase from 15 million in November 2013 to 30 million in fall 2014.• Highlights: Writing a cover story on Wale; attending Sundance Film Festival to lead editorial charge on branded contentwith partner Sonos for a video and concert series (featuring 2 Chainz, Skylar Grey and Kaskade among others) that garnered a million views on Billboard.com; writing features on designer Jeremy Scott, Pharrell Williams, and more.http://www.billboard.com/author/brad-wete-6136



Complex Media

• Hungary

• Associate Music Editor

  • Feb 2012 - Sep 2012

  • Managed and edited Music section on Complex.com, a site that posted 60-70 pieces of original text content a day anddrew 10 million unique visitors monthly. • Managed and edited Music section on Complex.com, a site that posted 60-70 pieces of original text content a day anddrew 10 million unique visitors monthly.



Entertainment Weekly

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Junior Music Editor

  • Mar 2010 - Nov 2011

  • Contributed editorial content for website and magazine. Managed and maintained Music Mix website. • Contributed editorial content for website and magazine. Managed and maintained Music Mix website.



VIBE Magazine

• Legal Services
• 1 - 100 Employee

• Reporter/Assistant Music Editor of VIBE Magazine

  • Jun 2008 - Jul 2009

  • Staff writer contributing music features to book. Responsible for assigning, editing and posting album reviews online. • Staff writer contributing music features to book. Responsible for assigning, editing and posting album reviews online.