Experience

90.7 WMFE | 89.5 WMFV

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Director of Audio Content

  • Sep 2022 - Present

  As Director of Audio Content I ensure WMFE produces, acquires, and effectively presents and distributes creative and engaging audio journalism and fact-based content. I am responsible for reaching and expanding current and potential audiences with this content on legacy and emerging platforms. As Audio Content Director, I create and implement deliberate strategies to expand and diversify the audience for WMFE’s audio content. As part of WMFE’s Content Leadership Team, the Audio Content Director maintains constant collaboration with the News Director, Digital Director, and Director of Outreach and Community Collaboration to create and implement a holistic content strategy for the organization and to ensure all content upholds the highest standards of quality, editorial integrity and ethics. Show less



University of Central Florida

• United States
• Higher Education
• 700 & Above Employee

• Program Manager 89.9 Jazz & More

  • May 2018 - Sep 2022

  Leads and manages the programming unit for WUCF FM. Develops, implements and promotes program schedules, ensuring compliance with regulations governing program activity,. Produces music and program logs and directs programming and production staff. Managers and coordinates operational systems. Participates in the planning and execution of station fund drives, special events and outreach activities. Increased locally originated programming by 73 hours per week with new programs Magazine, Night Flight and Jazz 'til Dawn. Increased audience diversity to more accurately reflect population. Increased younger demos. Created, developed, and implemented a new format for HD2 signal, Latin Jazz. Show less



Alpha Media USA

• United States
• Broadcast Media Production and Distribution
• 500 - 600 Employee

• Program Director

  • Dec 2010 - Feb 2018

  Responsible for the creation and implementation of branding efforts of the on-air, on-line, social media and marketing activities of a Mainstream Adult Contemporary terrestrial radio station and stream, an Adult Hits terrestrial radio station and stream, a Modern Adult Contemporary terrestrial radio station and stream, and a Country terrestrial radio station and stream.

• Operations Manager

  • Dec 2010 - Feb 2018

  Responsible for operations, including programming, promotion, production, marketing, budgeting, HR, planning, community outreach and digital for Adult Hits, AC, Classic Country, CHR, Sports and Urban AC stations.



Laredo Waldbush, LLC, A New Media Company

• Partner

  • 2007 - 2011

  A start-up, Internet-based music industry business uniquely delivering e-commerce for musicians whose primary income is from live performance. A start-up, Internet-based music industry business uniquely delivering e-commerce for musicians whose primary income is from live performance.



Main Line Broadcasting

• Content Consultant

  • 2005 - 2007

  Working with Vallie Richards Donovan Consulting, debuted a new signal and Adult Hits format on WWLB-FM just after Labor Day 2005. In three months, 98.9 Liberty was 4th 25-54 with a 7.5 Share for the Fall 2005 book. Working with Vallie Richards Donovan Consulting, debuted a new signal and Adult Hits format on WWLB-FM just after Labor Day 2005. In three months, 98.9 Liberty was 4th 25-54 with a 7.5 Share for the Fall 2005 book.



All Pro Broadcasting

• Content Consultant

  • 2004 - 2005

  Working with a first-time Program Director, helped lead Mainstream AC KATY-FM in Riverside/San Bernardino California to more than double their 25-54 Adult numbers in less than a year. Working with a first-time Program Director, helped lead Mainstream AC KATY-FM in Riverside/San Bernardino California to more than double their 25-54 Adult numbers in less than a year.



Clear Channel Europe

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Program Director

  • 2001 - 2003

  Responsible for programming, promotion, news, marketing, production, budgeting, personnel, community outreach, planning and digital. Put Y92.5 KGBY-FM in Top Five of targeted 25-54 Female demo for all books during tenure. Succeeded in working with a high-profile heritage morning show to position the station to counter a strong attack from a Soft AC. In my last book, Summer ‘03, the station was #2 for 25-54 Women, #5 for 25-54 Adults. Responsible for programming, promotion, news, marketing, production, budgeting, personnel, community outreach, planning and digital. Put Y92.5 KGBY-FM in Top Five of targeted 25-54 Female demo for all books during tenure. Succeeded in working with a high-profile heritage morning show to position the station to counter a strong attack from a Soft AC. In my last book, Summer ‘03, the station was #2 for 25-54 Women, #5 for 25-54 Adults.



Hearst/Argyle Television

• Phoenix, Arizona Area

• Program Director

  • 1997 - 2000

  Turned around under-performing, former market-leading, gold-based AC with limited resources. Responsibilities included planning, programming, promotion, production, news, marketing, community outreach, budgeting and personnel. Returned Lite 98.7 KKLT-FM to Top Five Women 25-54. Beat market AC competitor in three out of four Mon-Fri dayparts, Adults 25-54, Spring 2000. Turned around under-performing, former market-leading, gold-based AC with limited resources. Responsibilities included planning, programming, promotion, production, news, marketing, community outreach, budgeting and personnel. Returned Lite 98.7 KKLT-FM to Top Five Women 25-54. Beat market AC competitor in three out of four Mon-Fri dayparts, Adults 25-54, Spring 2000.



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Program Director

  • 1995 - 1996

  Was recruited by Viacom to focus the radio station and develop on-air talent. Responsibilities included programming, promotion, news, marketing, production, budgeting, research and personnel. Within one year, 93.1 Lite FM achieved a Top Five 25-54 Adult ranking for the first time in years and was then selected by Corporate to test new programming innovations. Recognized for having “…fantastic skills for working with air talent,” and “…getting the best performance from the air staff in years.” Was recruited by Viacom to focus the radio station and develop on-air talent. Responsibilities included programming, promotion, news, marketing, production, budgeting, research and personnel. Within one year, 93.1 Lite FM achieved a Top Five 25-54 Adult ranking for the first time in years and was then selected by Corporate to test new programming innovations. Recognized for having “…fantastic skills for working with air talent,” and “…getting the best performance from the air staff in years.”



Bonneville International

• United States
• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Director of Operations

  • 1988 - 1995

  Recruited originally as Director of Marketing and Promotion for KMBZ-AM and KMBR-FM, but was promoted to Director of Operations within six months. Responsible for news, programming, promotion, marketing, production, budgeting, station advisory board, community outreach and personnel. Successes included: Evolving KMBR from Easy Listening to Soft AC; Lite 99.7 FM KLTH was a consistent Top Five performer in 25-54 Adult and 25-54 Female demos in all dayparts. Moving KMBZ from Full Service to News/Talk and to Top Five 25-54 Adult Mon-Fri 6am -7pm Programming Oldies 95 FM (KCMO-FM) to Top Five rank 25-54 Adult performance in two books Improving Oldies 95 Morning ratings from #13 to #2 for 25-54 Adults Show less



WWL-TV/AM/FM

• Director of Marketing

  • 1987 - 1988

  As Director of Marketing, developed internal/external marketing promotions for WWL Newsradio 870 and the New Orleans Saints Football Radio Network, including client, on-air, and on-site promotions as well as promotions in the Superdome. Produced television creative and commercials for promotion in market and on co-owned television station. As Director of Marketing, developed internal/external marketing promotions for WWL Newsradio 870 and the New Orleans Saints Football Radio Network, including client, on-air, and on-site promotions as well as promotions in the Superdome. Produced television creative and commercials for promotion in market and on co-owned television station.



Price Communications

• Account Executive

  • 1986 - 1987

  Developed new retail clients for a stand-alone satellite Oldies station, WTIX-AM. Made budget with no list; cold-called/developed all clients. Developed new retail clients for a stand-alone satellite Oldies station, WTIX-AM. Made budget with no list; cold-called/developed all clients.



Sunshine Wireless of California

• Operations Manager

  • 1984 - 1986

  Promoted from on-air News Director to Operations Manager of KRQK-FM/KLLB-AM within six months. (1984-1986) Operations management successes included: Achieving #1 12+, 18-34 Adult and 24-54 Adult CHR FM Advancing full-service Country AM station from not showing up in the ratings at all to top cuming AM station in the market. Promoted from on-air News Director to Operations Manager of KRQK-FM/KLLB-AM within six months. (1984-1986) Operations management successes included: Achieving #1 12+, 18-34 Adult and 24-54 Adult CHR FM Advancing full-service Country AM station from not showing up in the ratings at all to top cuming AM station in the market.