Experience

Bumble Bee Foods

• United States
• Consumer Goods
• 100 - 200 Employee

• Regional Sales Vice President - Mid Atlantic

  • Apr 2021 - Present

  Manage all selling activities of Retail Food Brokers within the Mid-Atlantic & Mid-West Regions to achieve company goals on volume, share and profit within budgeted trade spend parameters. Customer Responsibilities are: Meijer, SUPERVALU Miami (Hispanic),SEG, WEIS, Wegmans, Giant Eagle, Spartan/NASH Finch, MDI, Ingles, KVAT, Marc Glassman, Heinens, & Cavallaro. ESSENTIAL DUTIES• Develop trade promotion plans jointly with food brokers to ensure volume, share and profitability goals are achieved.• Manage broker organizations to achieve annual goals, by setting clear and concise expectations and communicate these goals broadly across sphere of influence.• Develop necessary analysis and presentations delivering these to the assigned customer to grow overall sales of Bumble Bee brands.• Execute new item introductions utilizing all sales materials and tools available to meet or exceed company distribution goals.• Lead efforts to develop Category influence plans to secure best possible shelf merchandising for Bumble Bee items at customers within your assigned Region.• Complete post-promotional analysis to maximize returns for both the customer and Bumble Bee Foods for use in future promotional offerings.• Work jointly with Food Brokers in forecasting volume for Mid Atlantic Region by maintaining the CAS forecasting system.• Ensure accurate deployment across the Bumble Bee Supply Chain through monitoring and sharing of information.• Work with Sales Leadership and Trade Marketing in managing trade spending by completing post-promotional analysis. • Deliver excellence in Trade Spend system management minimizing pricing and promotional discrepancies.• Work with BB IRI team to review syndicated market data on a regular basis to understand competitive pricing and merchandising. Develop business plans and presentations for each customer based upon the analysis. • Work with Sales Leadership to establish and coordinate monthly objectives for the retail broker(s).

• Director, Sales - Mid-Atlantic & Mid-West Region

  • Sep 2017 - Apr 2021

  Manage all selling activities of Retail Food Brokers within the Mid-Atlantic & Mid-West Regions to achieve company goals on volume, share and profit within budgeted trade spend parameters. Customer Responsibilities are: Meijer, SUPERVALU Miami (Hispanic),SEG, WEIS, ACME, Safeway Eastern, Spartan/NASH Finch, MDI, Ingles, KVAT. ESSENTIAL DUTIES• Develop trade promotion plans jointly with food brokers to ensure volume, share and profitability goals are achieved.• Manage broker organizations to achieve annual goals, by setting clear and concise expectations and communicate these goals broadly across sphere of influence.• Develop necessary analysis and presentations delivering these to the assigned customer to grow overall sales of Bumble Bee brands.• Execute new item introductions utilizing all sales materials and tools available to meet or exceed company distribution goals.• Lead efforts to develop Category influence plans to secure best possible shelf merchandising for Bumble Bee items at customers within your assigned Region.• Complete post-promotional analysis to maximize returns for both the customer and Bumble Bee Foods for use in future promotional offerings.• Work jointly with Food Brokers in forecasting volume for Mid Atlantic Region by maintaining the CAS forecasting system.• Ensure accurate deployment across the Bumble Bee Supply Chain through monitoring and sharing of information.• Work with Sales Leadership and Trade Marketing in managing trade spending by completing post-promotional analysis. • Deliver excellence in Trade Spend system management minimizing pricing and promotional discrepancies.• Work with BB IRI team to review syndicated market data on a regular basis to understand competitive pricing and merchandising. Develop business plans and presentations for each customer based upon the analysis. • Work with Sales Leadership to establish and coordinate monthly objectives for the retail broker(s).



Nestlé Purina North America

• United States
• Manufacturing
• 700 & Above Employee

• Account Manager - Tops, Key Foods, C&S Robesonia, & Allegiance

  • Jun 2016 - Sep 2017

   Accountable for the strategic Account plan, based on internal objectives, Marketing, and Trade Marketing plans, as well as external competitive marketplace issues and opportunities. - Determines Account strategy with a special focus on Assortment, Merchandising, and best practice Sales promotion. - Ensuring high visibility for Purina within the Account. - Develops Advertising and Profitability Impact Summaries - Evaluates divisional metrics to ensure expectations are met on all key measurements.- Cultivates synergy and collaborative relationships via Integrated Commercial Planning between Marketing, Trade Marketing, and Retail. - Ensures the integration of Brand Plans and Channel plans with Account plans and Retail strategy. - Communicates all Retail needs and ensures alignment takes place before final account plan completion- Responsible for Trade Spend and maximizing Customer Contribution within the Account by developing and managing a budget - Drives pre and post promotion evaluation to increase ROI - Provides direction regarding spending adjustments as appropriate.- Responsible for determining the needs for successful Business Planning with the Account. - Develops the specific agenda for the session. - Communicates Cross Functional needs to Team Lead. - Executes the planning session and is accountable for all cross functional follow-up.- Accountable for Account Sales Reporting.

• Category Analyst

  • Aug 2013 - Sep 2017

  Assist in the Development and Implementation of Integrated Customer Business Plans - Business Analysis, Business Trends - Market Trends - Competitive Trends - Shopper Trends - Distribution Opportunity Analysis - Pricing Analysis - Leverage Analytic Insights to Develop Actionable Selling Stories - Track Results versus Objectives - Expand Distribution Base on New and Existing Items* Category Development - Assist Category Development Manager (CDM) in developing category plans for customer- Provide input into customer’s category - Category / Brand Analysis- Store group analysis- Brand change analysis - New Item performance- Merchandising strategy review - Provide Customer and Marketplace performance updates - Develop and Assist in the Execution/Presentation of Customer Requested Business Reviews and Category Management Plans with the Customer - Participation in customer presentations*Access Data for Analysis and Team Requests - Syndicated Data - Customer Data (Loyalty and Point Of Sale) - Nestle Purina Internal Data - Shopper Data* Internal Organizational Communication - Proactively Recommend to Teams “Course Corrections” based on Analysis - Utilize Technology for Business Building Results - Market Knowledge - Shopper Awareness



Nestlé USA

• Business analyst

  • Jul 2006 - Aug 2013

  - NROC as an RSR 2yrs GEO & 1yr Wal-Mart in the Reading Lancaster Territory. - Responsible for Sales, Distribution, & New Items.- NROC Trainer for new RSR’s on GEO & Wal-Mart.- ROM Certified on Wal Mart to make Market Manager Calls.- Account Manager for Boyer’s & Klien’s when on GEO.- Worked food shows for AWI, SuperValu, and Baby Expo. - NROC as an RSR 2yrs GEO & 1yr Wal-Mart in the Reading Lancaster Territory. - Responsible for Sales, Distribution, & New Items.- NROC Trainer for new RSR’s on GEO & Wal-Mart.- ROM Certified on Wal Mart to make Market Manager Calls.- Account Manager for Boyer’s & Klien’s when on GEO.- Worked food shows for AWI, SuperValu, and Baby Expo.



Redner's Warehouse Markets

• Grocery Manager

  • Nov 2005 - Jul 2006

  - Manager of Store Deparments,employees and displays on the floor. I was the third manager in charge when the Store Director and Assistant were not there. - Manager of Store Deparments,employees and displays on the floor. I was the third manager in charge when the Store Director and Assistant were not there.



Advantage Solutions

• Advertising Services
• 700 & Above Employee

• Retail

  • May 2001 - Aug 2004

  - Traveled to Grocery Stores such as Giant, Weis, and AWI stores, where I worked on Smart Teams and helped in the remodeling of stores, and set up displays. - Traveled to Grocery Stores such as Giant, Weis, and AWI stores, where I worked on Smart Teams and helped in the remodeling of stores, and set up displays.