Experience

Saint Archer Brewing Company

• United States
• Food and Beverage Services
• 1 - 100 Employee

• President

  • Dec 2016 - Present



Tenth & Blake

• Regional Sales Director

  • Feb 2016 - Dec 2016



GSD&M

• United States
• Advertising Services
• 400 - 500 Employee

• Account Director

  • May 2014 - Feb 2016

  • Direct the strategy & creative development for Walgreens national advertising campaign: TV, Radio, Digital, Social, etc.• Create diverse brand platforms designed to integrate Walgreens with its evolving product, partner & seasonal initiatives (Red Nose Day, Vitamin Angels, Holiday, Health & Wellness, Seasonal, etc.) • Directly manage a team of supervisors and managers responsible in executing over 20 retail initiatives per year supported by multiple consumer tactics/mediums (Social, Digital, Broadcast, In Store, etc.)• Develop strategic work that delivers against specific creative and business result standards (ad tracking & sales)Results- Planned and executed over 21 initiatives, including Walgreens first fully integrated consumer journey based initiatives that included TV, Radio, Online Video, Celebrity Endorsements, Social, etc. – Vitamin Angels & Red Nose Day- RND: Sold out of 5 million Red Noses & over $7.8mm raised at retail- VA: Social/Digital Engagement scores far above industry standard- Walgreens posted record sales growth in 2014 +5.8% and $76.4 billion in sales



MillerCoors

• United States
• Food and Beverage Services
• 700 & Above Employee

• Field Marketing Director

  • Jun 2012 - May 2014

  Pacific Region

• Sr. Marketing Manager

  • 2004 - Jun 2012

  - ** 3 Time Field Marketing Manager of the Year Recipient **- Manage and maximize a diverse resource plan, in a competitively rich environment, that has delivered exceptional financial, volume and brand building returns- Serve as the go-to marketing expert between corporate, distributors, retailers and field sales organization- Develop advanced planning structures, programming, sponsorships that drive the success of local, regional and national priorities- Manage all financial assets in the marketplace under specific determined budgets

• Metro Sales Manager

  • 2005 - 2007

  - Direct liaison between brewery and top tier distributors, executing initiatives to drive financial and product growth- Manage multiple business plans and P&L, allocated financial resources to exceed plan objectives- Bring focus to Coors across multiple audiences: retailer, consumers, distributor sales force, leadership, etc.



Krispy Kreme

• Food and Beverage Services
• 700 & Above Employee

• Brand Executive

  • Mar 2003 - Feb 2004

  - Helped launch the Northern California Franchise stores- Develop strategic alliances with the wholesale, off premise clientele- Create and implement standardized branding programs for all OP segments- Develop and implement promotional programs for all key accounts- Negotiate and monitor Sport Alliance contracts and marketing campaigns- Executed special event partnerships and promotions to drive traffic and sales - Helped launch the Northern California Franchise stores- Develop strategic alliances with the wholesale, off premise clientele- Create and implement standardized branding programs for all OP segments- Develop and implement promotional programs for all key accounts- Negotiate and monitor Sport Alliance contracts and marketing campaigns- Executed special event partnerships and promotions to drive traffic and sales



GSD&M

• United States
• Advertising Services
• 400 - 500 Employee

• Account Executive & New Business Project Manager

  • Jan 1999 - Jul 2002

  ** Acquisitions generated over $480 million in new business revenue **** Clients Acquired & Managed: US Air Force, Land Rover N.A., Charles Schwab Corp., United Health, Kohler Co. **- Coordinated and developed New Business marketing campaigns to prospective clients- Coordinated diverse marketing channels into cohesive New Business presentations in limited time, resources, etc- Provided account leadership and served as communication liaison to internal and external audiences- Presented and secured approval of multi-million dollar marketing campaigns to clients- Provided management expertise in areas such as Lead Management, Interactive, Special Event, Direct Mail, TV, etc.