Experience

BIGDBM

• United States
• Data Infrastructure and Analytics
• 1 - 100 Employee

• CEO

  • Mar 2016 - Present

  BIGDBM is a private company. If you are interested in our data technology, software on top of BIGDATA and our BIGDATA Universal Data Warehouse, then please contact me at brad@BIGDBM.com or call 336.558.7717. BIGDBM is a private company. If you are interested in our data technology, software on top of BIGDATA and our BIGDATA Universal Data Warehouse, then please contact me at brad@BIGDBM.com or call 336.558.7717.


BizFactor
• United Kingdom
• Business Consulting and Services
• CTO

  • Apr 2016 - Sep 2017


V12 Group

• United Kingdom
• Consumer Services

• CTO

  • Apr 2012 - Mar 2016

  • Developed IT Road Map to transform V12 Group from a commoditized data company to a data technology and software development company featuring Launchpad, a self-service marketing automation platform • Microsoft Azure Platform as a Service – working on new data processing technique to process data in hours vs weeks, using 100,000 servers simultaneously • Big Datao ETL Automation processing of billions of records including patent pending matching algorithmo Data files include consumer, B2B, automotive, consumer packaged goods, social, digital, entertainment, voter,demographic, geographic, lifestyle, interests, and behavioral data o V12 Group Digital data is rated # 1 for accuracy by Nielson• Automated Analytics integrated into software applications• Designed cloud infrastructure from the ground up including dedicated, cloud, and HyperV Cluster servers (both Linux and Windows servers) in a SOC3 environmento Servers are designed for high availability (99.9+), scalability, fail over, and are lightning fast• Applications and APIso Custom software applications APIso Design high-end software applications for: List Selection email Marketing Digital Display Advertising Print and Mailo Designed APIs for YPDirect system including email deployment and reporting, cloning, high-end free-form polygon selects, data enhancements, complex and or logic, and multiple list suppression• Service Oriented Architecture - leverages our services within our applications, and binds the services to orchestration, and can individually launch these services, and is used by most of our major systems as services, and abstracts these services into a single domain where they are formed into solutions• Securityo Head of Security for technical Infrastructure, data, and applicationso Security systems range from Network Intrusion Protection Systems to meeting OWASP Top 10 application standards• Customers include YPD, Epsilon, Home Depot, Sears, Target, Swiss RE, etc.

• VP of Database Marketing

  • Aug 2009 - Apr 2012

  • Created the V12 Group Business and Technical Roadmap• Re-engineered the company’s Consumer Postal Database Quarterly Refresh Process from an antiquated manual, MYSQL database to a modern automated process using Microsoft SQL Server SSIS packages and custom scripts• Created the first V12 Group software applications including the now famous List Selector and email Marketing applications• Develop the YPDirect system from the ground up using APIs from the YPD front end to the V12 Group backend including cloning applications, email marketing, free form polygon-select tools, and custom databases including B2B, Consumer, Automobile, Resident Occupancy and New Movers.• Created the V12 Group Documentation Library



Primary Tracking a SilkRoad Equity Company

• CTO and President

  • Nov 2003 - Jul 2009

  Founded multi-million-dollar software development company, born in Wake Forest University’s Business Incubator, specializing in tracking items and inventory throughout the supply chain. Full responsibility for bottom line profitability, including company’s mission, vision, long range strategic planning, and software application product line and services. Provide cross functional management directing sales force, programmers, financial personnel, and investors. Raised over $3 million of private equity. Key Achievements • Raised over $3 million in working capital to start the company which was acquired by Silkroad Equity • Developed Suite of Tracking Tools, a web-based .Net framework with SQL backend featuring Warehouse Management, Shipment Tracking, Vehicle and Cargo Tracking, designed to tracking anything, anywhere, at anytime • Established strategic alliances with Volvo NA, Motorola Symbol, Alien Technologies, ScanSource, and Zebra • Developed and introduced successful new technical solutions which resulted in positive ROIs and short payback periods for clients such as RJR Tobacco, Volvo NA, Mastro Auction, Advanced Home Care, and Numerous Trucking Companies • Designed software applications leveraging RFID and Barcode, GPS, Telematics, Satellite and Cellular communications • Successfully manages engineers, sales and marketing professionals, accountants, investors, and off-shore programmers. • Developed a market-driven organization based on creative Strategic Business and Market Plans resulting in millions of dollars of sales



Symetri Corporation

• United States
• Software Development
• 1 - 100 Employee

• Thought Capital

  • Jul 2001 - Oct 2003

  Grew profits 25% for ebusiness strategy, design and development company and contributed to its recognition as the 13th fastest growing private company in the area. • Developed and implemented strategic marketing plan that used customer relationship management techniques to target and acquire new customers • Implemented company wide focus on Furniture and Transportation industries and cultivated relationships with numerous national manufacturers and trucking companies • Led development of Broyhill Furniture’s Extranet that successfully connected the manufacturer, retailer, and customer together in one central application. • Managed projects with Sealy, Broyhill, Thomasville Furniture, Kimberly Clark, Midway Airlines, and Volvo NA.



iXL

• United States
• Graphic Design

• CRM Program Director

  • Aug 1999 - Jun 2001

  iXL Enterprises was international interactive agency that ruled the dot com landscape from 1996 until 2002.The company was founded by Atlanta entrepreneur Bert Ellis, who also served as the company's chairman and CEO. At the company's height in 1999, which coincided with the height of the dot-com boom, iXL had around 1500 employees and was publicly traded on the Nasdaq exchange. After a series of acquisitions, it is now part of the Razorfish agency. iXL had its headquarters in Atlanta, with additional offices in Berlin, Boston, Charlotte, Chicago, Denver, Hamburg, London, Los Angeles, Madrid, New York City, Richmond, San Diego, San Francisco, São Paulo, Tokyo and Washington, D.C. Notable clients included GE, Delta Air Lines, Budget Rent-A-Car, Chase Bank, Merrill Lynch, The Home Depot, FedEx and WebMD. As Director of CRM, my role was to work with large clients to help them develop and transform their Business Goals and Objectives and detailed web-based technical requirements. In London, I worked with Virgin.com to develop their web-based contact center for 100’s of Virgin properties ranging from Virgin Airlines to Virgin Drinks. In Atlanta, I worked with Delta Airlines and developed a new SkyMiles predictive model that predicted the value of SkyMiles customers based on complex statistical modeling.



EDS

• Brazil
• Commercial and Industrial Machinery Maintenance
• 1 - 100 Employee

• Sr. CRM Strategy Consultant

  • Jan 1998 - Jul 1999

  Sr. CRM Strategy Consultant – EDS eSolutions / Centrobe, Golden, CO Developed a strategic plan for GMAC Mortgage based on Corporate goals recommending strategies and tactics to generate an additional $12.8 billion in portfolio revenue while simultaneously maximizing customer loyalty Developed a scorecard process for maximizing GMAC Mortgage's marketing communications based on customers' lifecycle stage needs and lifetime value Developed campaign management system business requirements for Deutsche Bank in Frankfurt, Germany. Performed detailed vendor evaluation. Designed direct and indirect marketing campaigns using the campaign management system Designed a data modeling project for GMAC Finance that included correlation analysis, a "next product to buy" predictive algorithm, and back-end surveys Designed campaign management system for BMW based in Munich Germany to help them market the Mini using state-of-the-art technology